TNT1: Multimedia and Social Storytelling: Capitalize on Content

Donna Talarico 
Web Content Editor, Elizabethtown College


The audio for this podcast can be downloaded at http://2011.highedweb.org/presentations/TNT1.mp3


Announcer: This is one in a series of podcasts from the HighEd Web Conference in Austin 2011.

Donna Talarico: Good morning everybody. This is my first HighEd Web Conference, and also my first time in Austin. And also my first time speaking on a microphone like this, so please bear with me. But I hope everyone’s having fun so far. I know this is the first session of the day after a long weekend of getting list to Austin. So thank you everybody for being awake and being here with me.

So we’re going to talk about multimedia and social story telling. How to capitalize on content? How to get some really great content out there in many different forms, in many different places? So, how we’re going to do that?

First, I’ll talk a little bit about existing content. So how you can work with what you may already have out there on your Website or in other publications. Then, we’ll talk about new content. So, how to approach creating new content with maybe some of the tips and tools that you’ll going to learn during this presentation.
01:02

And then what about the question, what content. You know sometimes, the well runs dry you don’t know what to write about – you don’t know what to put out there on your website. So we’ll talk a little bit about where to find some inspiration. And of course through all this, we’ll discuss tools and tactics for building and sharing your content across multiple different channels.

So, the first thing we’ll talk about existing content – things you can do immediately with the content you’ve already created. So when you think about existing content, you can think about being environmentally friendly. Everybody wants you to be more green these days, so we can do that with our college Websites – sort of.

First, you can reduce. You can reduce your energy by using extra content that you’ve gathered. So you’ve already done the work but maybe you’ve gathered too many things. So you can turn that stuff instead of – if you’re a video editor like me when you edited something, it landed on the cutting room floor literally.

02:03

Now, you can maybe use some of that extra content for other things. An example at Elizabethtown, how we reduced some energy my using existing content, we have a new summer orientation program called Momentum. It’s targeted toward first generation college students a lot of college students, and they come to campus for a whole full week before the rest of the students do.

And one of the feedback mechanisms for that was everybody filled out this great survey and the director of that program sent us all the papers, and there were some really great quotes in there. So I thought let’s ripped some of this quotes out of this student work and turn it into a little slider graphic for the website.

We did that but then the time came to promote Momentum for the next year. So I thought, we don’t need to interview students because we already have all these really great quotes. On this oversized postcard – really oversized on the picture here, but we used some of those quotes on the front and back. So, we were able to reduce our time spent on creating this by using existing content.

03:12

You can also reuse. You can use existing content you’ve created from one thing for another. An example that we did at Elizabethtown was when we recently redeveloped our Website. So, when using that, we went around and we took new staff pictures – new picture from around campus. What we started to do was also take a video camera with us so we could get some people to tell the story of Elizabethtown rather than just take their picture and write some content.

Our director of financial aid said some really great stuff, and financial aid is one of those  scary things – parents are afraid of it, there’s all these deadlines. But we wanted to show that there are actually friendly nice people in the office. So we’ve got a great video from our director. But a little later, we we’re working at admission’s mailer – an inquiry piece we called it.

04:07

And last year’s was just a bunch of questions and answers. So since I work pretty closely with Elizabeth for those financial aid videos, I had the idea – you know why don’t we have people at the college tell the story rather than marketing copy answer these questions. So we had all friendly faces from around campus answer questions that pertains to some of the top questions of perspective student would have.

But for the financial aid one, we actually just took her quote there. She’s in the middle verbatim from what she said on her video. And this is her video. It’s on the financial aid homepage. So, you know we have the standard financial aid Website but rather than some scary facts and figures about what the tuition is, we have this nice message from Elizabeth.

05:03

[Start Video]

Elizabeth McCloud:  I’ve been a part of the financial aid office at Elizabethtown College since 1995, and over the years one of the things that I loved the most about working at Elizabethtown College is the commitment of the college has made to making Elizabethtown education affordable to families of all economic backgrounds, and amidst of all such of different types of financial circumstances.

You know, even during difficult economic times, the college has remained steadfast in their commitment to institution needs based financial aids for us students. We want our families to know that even you’re not concern about finances at the start of your student’s education. If at any time things change for your family – for example if a parent loses a job or if there’s a medical circumstance that impacts your family’s income. Don’t wait until the next year when it’s time to reapply for financial aid to bring that to our attention.

Always feel comfortable to call and contact us as soon as the difficulty arises so that we can see if there’s any additional funding whether from the college of from the Federal or State government that might be available to help your student.   

[End Video]

06:11

Donna Talarico: OK, just our friendly face of somebody in our financial aid office. And so then we were able to tell that same story through that admissions print piece that went out. And then another way we reuse content was when we re-launched our website, we made alumni and student profiles on every academic department Website.

This is Josh. He is the physics and engineering department. And when I interviewed him, one of the things he said was that he was at a big school with 20,000 people and he didn’t think he was getting the attention that he wanted. So, he came to Elizabethtown.

A few months later, we were in our admissions communications team, our ACT team meetings, and they needed to redo the transfer student brochure. And they wanted to maybe profile some transfer students. So I said why just talk to this really great kid, Josh. So we reused that content here in this transfer guide. We were able to keeping track of our stories. We get to know our students. We get to know what sources are out there. We can tell the same stories in multiple places.

07:20

OK, and then finally recycle. You can turn existing content into something new and different. An example from Elizabethtown, we were all doing some shoots for residents’ life for their Website, and we also started interviewing students on video about what it’s like to live on campus.

But when we went back to the editing room to put some of these videos together about residents’ life, we realized that all the students all had something to say about service and giving back to the community. And that’s actually the model of Elizabethtown College where educate for service. So we thought, we’ll gosh, you know rather than just waste this extra video, let’s make a video about that.

08:05

We have a storytelling page on our Website that ‘Be a bigger part of the world, surprise yourself.’ There are different sliders here, so we tell a lot of stories on our site. So this one is – there’s a financial video again. So these are all in residence halls, but the video is about service.

[Video Start]


With honors council, I participated in a service project at the Winters Heritage House at Elizabethtown. I made one turn, one Saturday morning and just helped to clean up the place and get everything ready for winter. It was really cool. We actually learned a lot of history.

With my human services minor, I have to do what’s called service learning hour. So I’ve done those at the senior center in Harrisburg, private internship in Lancaster working at a nursing rehabilitation center.

09:07

I’m an officer in the best buddies program and our STLC program is oriented around working with people of greater Elizabethtown community with intellectual and developmental disabilities.

I volunteered at the child care center, which is really nice for my major. I get to see what a teacher does and how the kids like interact. It’s really nice having a lot of places to volunteer. There’s so many places that you can go to volunteer around here.

[Video End]

Donna Talarico: Let me made a nice bumpers to have our branding messages show up before and after each video. So, basically I guess I could have just said repurpose content but I thought it would be more fun to repurpose the three hours of being environmentally friendly. But when I think of repurposing content, I really think about rethinking content. So, when you go out there to create something, kind of keep multimedia in mind, you know how many different ways can you tell the story. 

10:04

That leads us into creating new content. Now you know some different ways to repurpose your existing content. Moving forward, you can think ahead and think deliberately about how you can create content that can be easily used, easily shared down the line.

First of all, there are many ways to tell a story. Before we get into specifics, we kind of think broad level point of view. That’s really important when you’re tackling some of the content you want to create. Who is telling the story? Is somebody from the marketing office or from the Web content person just writing the content? Or are your students telling the story as you saw in some of the videos that I showed?

We could just say at Elizabethtown College, our students do lots of great service projects but we’ve got some students on camera to tell that. The director of financial aid told the story of financial aid. If your writing content for an academic department, a student might have a very different view on it than a faculty member would, than an alumni would, than the provost would.

11:10

Play around a little bit with who is telling your story and where that’s coming from so you can get mileage out of that way too. And then of course, you could tell a story through words – narratives, you can do stories profiles, interviews. And then sometimes there’s just straight content –marketing content that you need to write.

And then you can tell stories through photos. With all the technology on Websites today, there’s so many cool ways to tell a story with photographs of. You think of National Geographic Magazine and some of those really compelling covers they have. I mean sometimes, one photo can just tell a great story.   

But you can also use slideshows or photo captions to tell a story maybe with a little bit of words. You see that on a lot of new sites now. They have top 10 lists and there’s just news sliders, so that’s kind one of the new things that people are doing.

12:03

And of course, you saw a few of our video examples. But you can tell story thorough video. You could either use a flip cam. We’re the Youtube generation now. We don’t expect highly polished videos all the time for everything. So that’s OK. But other things, if you’re doing a capital campaign or history of the college type thing, maybe you’d want to have more production go into the video. So there are several different ways to use the video.

Info graphics. Before I worked in HigherEd, I worked for an e-commerce developer, and we were really big into using info graphics. We did shopping cart software. So to explain to somebody how credit card processing works, it’s kind of cumbersome and confusing. So we just made little graphics. You can do that with your college Website too. Make easy to digest facts out of things that otherwise really cumbersome or really confusing.

13:00

So some great areas for info graphics would be how to apply to financial aid, or the admissions process, or how to audition if you want to be a music major at that college. So, you can just put together some quick info graphics steps, arrows, kind of make it fun for people to read. Of course that might not replace the actual facts that they need, so you could put that elsewhere on the side. But try in thinking pictures sometimes, especially if you have really awesome graphic designer on staff. That can be fun project for them.

And then audio, you know with so much video people might forget about just audio or podcasts but maybe you could have a self-guided campus tour. Or I mean obviously you want somebody to get a tour with an admissions representative, but having that available for an alumni who might come back, or maybe walking tour of downtown where your college is at. That way people can learn the area.

So you could create a podcast like that, have them available on iTunes view. Where I went to school, we had a bog environmental science program at Wilkes University, and some of the environmental science students did podcast tours of one of the parks so you could listen and see the different wildlife and things as you’re walking through.

14:13

That really wasn’t to sell the school, but it was something else new that they did. And then of course, combinations of all of the above – that’s what it’s really about. Telling the story in many different ways and places, and I just I had a throw this in there because I had it on my desk. I was in my view book for Wilkes back in 1996 so there I was kind of doing the multimedia thing.

I was with the school paper, and I had the headphones and the CDs – remember those for radio and then the TV lights. So, I was multimedia in the making even back then. There’s also many shapes and sizes to a story. One of the best analogies I could come up with and Terry is in the audience so she can relate to this too because we did out grad school for creative writing.

15:02

But one of the things that they taught us if you’re an aspiring author, you want to sell you book. Obviously, you have your manuscript. But you also have to have that elevator pitch. So if you meet an agent or an editor at a conference like this, you need to really just quickly but articulately say what your book is about and hoped they had you a business card and say send this to me.

And then there’s your query letter, where it’s a little longer than your elevator pitch but it’s pretty sure and you have to sell your book and yourself, and then just moving down if your book does get published. Now, you have to write that jacket copy, which is the marketing copy on the back so a consumer will buy your book.

And then even smaller than that you’re catalogue description. So if an online store or you know the catalogue at the libraries and the booksellers are on. So how can you sell your book in a really short few sentences? And then finally you want a tweet to buy your book because everybody is tweeting.

16:00

So how can you say what your book is about in 140 characters? I kind of use this example to think about all the different ways you can tell your school story. Just try describing your institution in each of these ways, in each of this length through or one of your key cornerstone programs. So it could be a nice little exercise.

And then finally a place for my content. So now that you have new content, you have existing content, there are so many places to put it – to put on a PowerPoint presentation like I am at right now. But of course, your college Website is the biggest – the grand daddy of where your content can go. But your college Website has many different parts of it. You might want to put come content on your homepage. You have your top level pages. You’re admission section, the academic department sites, you might have a story telling page like we do at Elizabethtown College, or maybe you have gateway pages.

17:02

We have student gateway pages, faculty gateway pages so that’s where we try and push out the information for our internal audiences. And then you have your marketing collateral. So much you can save a lot of money in print by maybe doing a postcard instead of brochure and just using a QR code or a short URL to get people to the website. But you can still maybe use some of that compelling content in photography in marketing collateral, view books, postcards, brochures, anything like that.

And then your college publications – I’m sure everybody has an alumni magazine maybe newsletters that you might send out, annual report of giving, president’s report. So a lot of if you tell stories in those print publications, maybe you can put them on the Website too.  And of course social media, you might not be able to tell the whole story that way but you can do little mini stories that way or else will drive traffic to your content.

18:02

Internal communications – if you have campus news that goes out every day or a few times a week. And then you have affiliated college Websites – so what I mean by that. We’re a pretty small school but I know that there’s a lot of bigger universities where you might have multiple Websites. So whatever Websites you’re in-charge of, if you have some really great content that maybe another school at your college might be interested in.

Or for example at E-town, our alumni division has their own Website. Our athletics has their own Website. So maybe we can check that. But you can share content with your sister and brother sites. So I kind of think of this as if you’re on piggy backing, how you can tell stories, take advantage of what other people are saying. Then, I was thinking about piggy backing. I thought, well I have this picture of myself writing a pig. I’m just going to throw it in. Does anybody know where that is?

19:04

Audience: Seattle?

Donna Talarico: Who said it? OK. I have a price for you. You can see me later. It is from Pennsylvania to tasty cake bookmark. Seattle is cool. We should go there one year for HighEd Web. OK, so there’s many different ways to tell multimedia stories. And a lot of you probably you’re already doing this at your school. But I hope you can take something from this. But of course, the obvious one is to enhance a written story with something multimedia.

So if you have an article or just a page content, just put some pictures in there, or with Flickr – it’s really easy to make slideshow, but you have the same amount of real estate. Or you could have a print article with an extra sidebar content exclusively online. So, if you’re like me and you also write for your college’s magazine, and then you give a word count of a thousand, and you turn in a 2500 word story – now I can say, “You don’t have to cut my article. We put the other 1500 words online.” So it’s really great for people that overwrite.    

20:13

Something that we do a lot at E-town is we create multimedia event recap pages for campus events. So this is really great for things like homecoming especially for those who couldn’t make it, they see this page and all of this great stuff that happened that makes them want to come again next year, come next year because they missed out on a year.

So with that we include pictures, maybe a little narrative story, speeches, video. We just inaugurated a new president this year at E-town, so we had a presidential inauguration. So that was a pretty big event. And then of course you could enhance your existing Web content. So if you’re going through your Website, you just have a lot of static pages which has a lot of text. Go through and see where you can sprinkle in pictures or videos like we did with financial aid page.

21:01

Then finally you could tell a quick story with a photo on Facebook. That’s something I started doing. I always walk around with my camera on campus and I started with a new feature called seen on campus, so a little play onwards. If nobody else’s from the northeast, do you remember when it didn’t stop raining?

I saw this, I was going in for lunch one day to our student’s center, and there was this huge file of umbrellas, really colorful umbrellas. But this would make a great picture. I got 5500 impressions and it had a lot of comments and likes, which was probably one of the most active pictures we’ve hand, just a file of umbrellas.

But it kind of capture that emotion and people really liked it. So in this screenshot you can see everything, so I expanded out and took another one. But this picture actually ended telling a really great story about our campus culture. Jacky there, she said, “Ahh trust.”  

22:02

When I first started working at Elizabethtown last year, people said, “You won’t believe how nice the people are here. You know, when you work out in the gym people just leave their laptops laying there, their iPads laying there. There’s like no theft on campus.” This doesn’t mean go to E-town after this, and take everybody’s stuff because we leave everything out. 

But that was just nice, you know and then everybody kind of had that feeling that yes, this is great campus. It was just one silly picture but it really got people reminded about what it’s like to be part of the Elizabethtown College Community. So it’s kind of nice.

Of course we wish it was dry and this didn’t happen. And then some other things when our new magazine came out. We redesigned our magazine this year so we made a big deal about promoting it. So this graphic here actually went on our homepage at our Website. But I reused it on Facebook and just to try and drive traffic so they could look on the online version of the magazine. So just a nice way of how print and social media and Website can all work together.  

23:11

Just some quick tips, even though there are all these different avenues for you tell the story, you still want to keep your audience in mind. I was telling some people at the Mixer last night that Eddie tell me also have a leading Amish research institution called the Young Center for Anabaptist and Pietist Studies and they do a lot of events with people that don’t use electricity.

So we might not want to make a video, saying “Hey come out to the Young Center.” So you have to keep your audience in mind. And then just choose the appropriate delivery message or channel support that message, not the other way around. Don’t you say I want to make a cool video when video might not be the best way to do it.

So even though you have all these tools at your disposal, just make sure you’re suing the once that work for you whenever you called the action is going to be and who your audience is.

24:04

Now what content, what if you don’t have content. I was getting a little late at night when I was making this slide, but then I thought it was kind of a cool analogy. Croutons are cool but being stale usually is in. So, keeping content fresh doesn’t have to be hard. Did you see my little note at the bottom there?

Ideas are everywhere. I bet your thinking of one right now. I’m always surprised my head is this big because I’m collecting ideas everywhere I go. Some I get really spontaneous and I want to share immediately like the umbrella picture. But other once, I might need to do a little more research.

Storytelling on the fly – you want to arm yourself or your storytellers on campus which stuff. Have them carry a camera, carry a flip camera, a notepad, a Smartphone. The last one is just a joke. I wish I was down the roll.

25:03

You never know where inspiration is going to strike or where you’re going to see something cool on campus. For example at E-town, we have these three seniors and they have a soiree. Does anyone know what a soiree is?

Audience: With the French on top.

Donna Talarico: Yeah. Ours has a baby pull on top. Basically it’s like bicycles put together and coolers in the front and that’s their mode of transportation. I thought this is cool. It was during school hours, so I don’t think their doing anything illegal with it. That was another scene on campus that we did.

Then you want to pick up some nuggets for later too. For example, take notes in meetings. So if you’re on a meeting about one thing – we we’re on a meeting with the chair of the social work department and we were just talking about some changes to our Website. She mentioned that that there was student who is doing field work in India, and there was just really bad kid in class. He was deaf but nobody took the time to do anything.

26:03

So lost, she was over there, she learned Indian signed language on her own and then she’s teaching other people in the school about that, and she’s teaching the boy’s family. And that was just like this heart breaking story but so inspiring and that’s not something that she would have thought to tell the marketing department.

So now, we’re going to do a magazine article about it. Just take notes and listen and take literature from around campus. You’ll never know not everything get sent through campus news especially if you’re a larger school, you might not know everything that’s happening. So pick up things, look at the bulletin boards. Take lunch with somebody you don’t normally see. I think that was something they said at orientation yesterday too so.

It applies to being here, just talk to people that you don’t normally know or that you normally see. Take a hint, look at other college Websites or read the news on the newspaper and see what people are talking about and how it could apply to your school. Those are some kind of some brainstorming things that you can do to always keep thinking about what stories you can tell.

27:06

And then of course if you have really great content, you want to share it. And it’s not always just sharing out there with the public with social media, but you might want to share within your own college Website. At Elizabethtown, we just completely redeveloped our Website. We have our new CMS and a brand new website.

So our CMS has some really great built in features where we can create content in one spot whether it’s an asset for what tuition is or a banner to promote something. We can do it one spot and then have it go wherever we want on the website.

If you have a good CMS or a good process internally and a solid social media presence, and then you have an awesome campus users that are creating great stuff on the Website, and then you have great brand ambassadors that are using your social media stuff, you’re going to get shareable content that indeed get shared.

28:01

If you make it and it’s awesome, they will share. Some ways you can share content, you can cross promote it on your website. We talked a little bit about that earlier about the different parts of your Website, publicize it in prints, obviously push it out to different social media channels so it can get shared and kind of go viral. Through email – if your campus communicates through email externally.

You might want to share it on other blogs or media outlets that might be out there and finally personally. I have so many people in my Facebook friends that are either working in HigherEd or working in marketing or at my colleagues.

 

So if I share something on my own page, maybe that history professor doesn’t look at the E-town Website so much but he follows me on Facebook, so he might actually learn something from there. If you’re one of those people that kind of that you become your job even on your personal Facebook page, share the really great stuff.

29:00

And how to get content shared – of course we all know if you make a funny video, even before the Internet. We had Americas Funniest Home Videos. People like funny stuff. Of course, in HigherEd we have to be serious and academic but there are times and places where we can have a little fun. Make it memorable or useful, something that makes an impact.

And then finally you can make people share. I did go back and edit it, and I said asked people to share. I learned a long time ago, if you just ask somebody, please retweet this or hey why don’t share this with people. They will. Sometimes people don’t think to hit the share button because not everybody is just like share, share, share like we are. Ask them to.

And then finally make it easy for them to share. I don’t think I’m fan of having the Twitter and Facebook buttons all over your college Website, but if you have a separate magazine or a blog or something like that, make it easy for them to share in less steps, and it will get shared more.

30:02

This is an example of a multimedia campaign we did with our development office. It’s called Battle of the Blues. It’s a young alumni challenge between our arch rival Messiah College. Is anyone from Messiah here? No. OK, good. So it was called Battle of the Blues and what we did was in the back there we had a Website and we bought a custom domain name. It was called bluevblue.com.

And then we had a Twitter hashtag, and so ours was goE-townblue, and Messiah’s was gomessiahblue. So we kind of did some friendly trash talking and then we fed that Twitter feed into the Website behind there. But then we also did some funny video things. Well, you might not think their funny but we thought this was funny.

[Video Playing]

31:26

Donna Talarico: That was one of the videos that we did. So we sent that out through email and I had just got introduced to the show last weekend. So I said, this is a really cool video idea. Even though the show is over like two years ago, it was still relevant to me.

It did not go viral to the thousands of people like we thought it would but we did hit hundreds. Then some other ways, this is going back to always having our camera with you in doing kind of live event coverage. During the inauguration weekend, we live tweeted and live Facebook throughout all of the events.

32:08

We don’t want to completely overwhelmed our page so I was kind of I didn’t put everything up. But we had a 3K called go the distance with Carl. Carl is our new president. Let the fun begin, so there we had blue jay and everybody lined up and then I stuck around until the first person cross the finish line. Just some live event coverage.

And then this is an example of one those multimedia recap pages I was talking about. After the inauguration was over, we used our homepage. The day before it’s a join us for the inauguration and this link went to the where the events where. So, then we swapped it out and said, “Thank you and here’s a recap.” OK. So this is on the president’s website.

33:02

So we have this thank you message, and then over here we have PDFs of the speeches. So if people really want to read the speech again, they could. We have to do the analytics on that and see if actually anybody ever clicked on that. But then on the bottom, we live stream this as well. So if people wanted to watch the whole inauguration ceremony or the whole concert, they could. And they could also watch live along with it.

And then we put some Flickr albums, different photos from the weekend. So if you weren’t there, or you were there and you wanted to relive it, you could see everything. But then we did some short little recap videos like this one. [Video Playing] And that’s our new president.

34:08

So just something fun that kind of keeps the energy of the day going even after the day was over. And then we did – I want to show it to you, but then we did just a quick like 50 second video of his speech over some of the other things that happened over the weekend.

Now, you want to make sure you keep the story alive. You just want to get that one idea, all right I created some great content. Well, no you want to keep it going. So you want to make sure you keep communications line open between all teams associated with the college creative to streamline ideas. I’m at a small school so it’s just a few of us, so we always know what the other is doing.

But if you’re somewhere bigger, share the stories so you can kind of help each other out. Request to be on the mailing list if any department has a newsletter. So that way, you’re getting information again that they might not ask your marketing office to promote. You can just get fresh stream of information.

35:12

And then something else I like to do to really create that culture of sharing is share the published content with those featured or with those who find it interesting. So if I interview student or faculty member, and send them a thank you email, once the contents done, I also like to send them the link to the page or if it something in print, send them something again.

And just that way if I need something again, they’ll be willing to share the story and maybe it gets them thinking that they can always tell me stories too. It works both ways. And again, you can ask for tours of offices or department you don’t see much.

Learn something new. And just a few shortcuts that I use – I try and keep notes of good campus sources and stories. Mine is not in fancy Excel spreadsheet. It’s a combination of napkins and Post-it notes and things like that that a spreadsheet probably would be a lot easier.

36:08

But further what I do is kind of sort them by college brand or message, so that way I know also not who the person is or what the major is. But this might be good for our story telling page for the ‘Be a Bigger Part of the World’. And if you’re on the Web production side of things, it creates some profile templates. So if you’re going to do a lot of alumni or student profile or faculty profiles, create templates for those pages.

Picture here, full quote here, copy here, links here – and then you could also create questionnaire templates too for the people that actually doing the interviewing, so that way you’re getting similar information to make them consistent.

This is one more I do, do a spreadsheet. I publish stories for easy reference. So any story I make live on the Website, I’ll put it in an Excel spreadsheet with the last date checked. That way I can go through and just see is the story a little dated, or is the student still here but he did something else school? How can we update it?

37:11

Or if somebody is looking for a student profile a transfer student guide like, they were for Josh that I showed you. I can just go right there, and say here’s the link to it. It makes sharing the content internally easier. And just something else that’s kind of a random fact. I don’t know it fits here but keep the content that you want – that you expect to have a longer shelf life ever green.

You know on the Website, things can get outdated really quickly. If you say, this fall I’m going intern in China. Well, two years later it still says this fall – well what fall was it. So a good practice there would be, when fall of 2012, I did this. So just try and keep that in mind when you’re writing or editing to maybe take some – add more specific dates in there so it doesn’t get old.  

38:02

I think we just have a few minutes left. If anybody has any questions – that’s my Twitter handle and my email address. And these are four questions that maybe we could talk about here. But does anybody have any questions? We have about 5 minutes.

Audience: Can you read your address out loud?

Donna Talarico: Oh sure, it’s talaricod, and that’s talaricod@etown.edu. I don’t know why I had to look at it, as I was reading it. I should have memorized it.

Audience: Hi. Is this on?

Donna Talarico: Hi.

Audience: Hello, now it’s on. OK, good. My name is Nicole, I’m from University of Ottawa in Canada. I really liked what you’re talking about with your profiles, the students and alumni profiles. I was wondering if you could talk about that a little bit more, how you generate content for that. And also, I know you’re talking about spreadsheets, but do you have a tagging system whereby, you tag and metadata and so you’re able to call up somebody’s profiles. If you have that or not or…

39:20

Donna Talarico: Yeah, we don’t. We’re such a small operation where we kind of just keep it internal but I can show what we do for the profiles.  Let’s see here. Let me go to department that I know has them. OK. So our profiles on our department homepages – we wrote them sooner on the update. These are actually called profiles spiffs and each of them can hold six different profiles so that they can on refresh go through.

So we have faculty profiles, alumni profiles – this actually has two alumni profiles. But that should be student profiles. So what we did when we’re going through the redesign, we ask all the department chairs to give us at least three alumni and three students that they would suggest that were juniors because the Website was going live on May, so we didn’t want to – so that way they had more shelf life.

40:22

And contact information and maybe a little blurb why they recommending them to us. So then I did a lot of that over the summer, but we also had four communication majors, English majors that helped me interview them, and we compiled them.

So they’re listed there and this is what the page looks like. So we have name and year, a full quote and sort of pretty short. So right now, we have them for all the departments except one. We always run in the people that just don’t give you the information that you want.

41:03

Yeah. But what I did do is I sent him an email, look at this great profiles for all the other Websites and if you know this, you’re Website doesn’t have a little blocks on the bottom. So then that kind of kicks them in gear. Any other questions? OK, well…

Audience: I’m Mike Wolsey from University of Wisconsin-River Falls. Can you describe the culture that you have for – what kind of liberties you have to be able to put that content on line? Do you have to go through an approval process? Do things have to get vetted before they go into your social media by someone else before it can get posted? Do you have the freedom to post that will because you’ve been appointed to that?

Donna Talarico: Yeah, fortunately at Elizabethtown our Web staff and social media staff is all pretty new, and things were kind of bad shape before we got there. So we’re lucky enough to where they trust us and we kind of have the liberties to really do what we want to do.

42:04

But if we do something for specific department, just as a courtesy, we’ll say this is the video that we’re going to post on your homepage. Is this OK? Not really to get approval but to get buy in. And we’re presently working on social media guides and things like that. That way we do have something to follow. Anybody else?

Audience: OK, thank you Donna very much.

Donna Talarico: Thank you.

[Applause]