HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Choose Trust Over Control - Great Sites Come from Happy People

PST Poster Sessions Track

Texas Ballroom 1-3


A web site in an academic environment is a project in constant production with stakeholders that range from front-desk staff to the Dean. How do you move gracefully across layers of leadership to design and manage college websites in order to present a new and cohesive web experience to your students and the public? Learn what the College of Education and Human Development at the University of Minnesota did to make this a success. After giving the web team the autonomy to do the work a peer-group was developed that included existing staff in each unit. With people working collaboratively, traditionally tricky issues such as implementing new software, political buy-in for new visual designs and setting priorities are now implemented with ease. This two-person presentation features college web “middle-manager” Jeff Abuzzahab and department communicator Amanda Brown who will share the benefits of trust and how the peer-group of web editors works together across two cities in their college. With over three years of success with this model, Amanda and Jeff will touch on the success of having autonomy to build sites to the trends of the web first and the institution last, the job satisfaction and engagement that results from this trust and the enhanced skills in communication and technology that are gained. And it all started a few years ago when senior management chose trust over control.