HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

What Colleges Can Learn From The Insane Clown Posse

MMP12 Marketing, Management, and Professional Development Track

Big Bend


It sounds crazy, right? What could respectable institutions of higher education possibly learn from a controversial rap group comprised of high school dropouts dressed up in clown makeup? Well, love them or hate them, the Insane Clown Posse make millions each year by applying basic marketing and branding techniques that any college would be wise to avail themselves of. This presentation shows you how. I'll discuss concepts like finding your uniqueness, owning your identity, creating an experience and community building, and then showing real world examples of how colleges have applied these concepts to build their brands. It doesn't matter if you love them, hate them, or won't let your kids listen to them - you can't ignore the power of the lessons they've taught us. If you do, they are just laughing all the way to the bank. And no, you (probably) won't be forced to listen to their music :-)