HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

QR codes - why you need them in your social media strategy

PST Poster Sessions Track

Texas Ballroom 1-3


QR codes are 2D barcodes that can be read by using a mobile device camera. Allowing the encryption of URLs in the codes, the process can add a digital and/or online layer to any physical object, connecting it to the web. There are many types of 2D barcodes, being the QRCodes and Datamatrix the most popular formats. It is possible to encrypt many kinds of data into them: texts, contact information and URLs. Since the mobile tags are simple inexpensive printed tags that can be placed in virtually any physical object or person, added to the fact that the cell phones with cameras have become a very popular and pervasive device, the use of QRcodes can be said as one of the easiest and simplest ways of creating mixed realities and one of the ways of contributing to the internet of things. In other words, Mobile Tags work like physical links to the web, allowing so that virtually anything can be part of an expanded mixed reality environment. The presentation will introduce the main concepts related to 2D barcodes and then explore how use them in innovative ways in any university to leverage social media strategies. Real cases examples and a guideline on how to create and read the 2D barcodes will also be presented.