HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Plan to be a champ: Turn your school’s 15 minutes of fame into a year-around web effort

TNT2 Content Track

Foothills II


All universities make a national -- or regional -- splash sometime. Are you ready to turn that splash into a wave of support? Learn from successes and failures of the University of Oregon's Celebrating Champions program, which turns attention from big-time college athletics into a year-around narrative of university excellence. See how you can apply strategic communications principles – goals, objectives, strategies and tactics – to prepare your staff and your school for a sustained communications program that builds on existing enthusiasm and momentum.