HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Agile Marketing: Content Strategy & Effective Tools

COR4 Corporate Track

Padre Island

AM -

With the rapidly changing landscape of prospective student marketing channels, it is increasingly important to be able to adjust your marketing efforts as quickly as possible. While you may have an overall long-term marketing strategy in place, the concept of agile marketing focuses on developing shorter strategies in order to maximize flexibility.  This way, the marketer can instantly and accurately measure the success of each campaign, which will then affect both the overall strategy and the immediate next steps. Some of the characteristics of agile marketing: Shorter marketing campaigns, larger variety of marketing channels, constant measuring and adapting, awareness of ROI, and a strong focus on fresh content. Joel Dixon and Eric Karaszewski will discuss the characteristics of agile marketing and demonstrate how Hannon Hill’s Cascade Server CMS & Spectate web marketing tool can help you optimize your campaigns.