HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Online Video Workshop

WRK4 Workshops Track

Hill Country B


Video should be an essential part of your digital marketing toolkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you waiting for? In this workshop we’ll go over everything you need to know about creating high-quality videos in a short amount of time and with little cost. We’ll cover gear and setup costs and get hands-on with some basic video equipment and editing software; discuss how to properly conduct interviews to ensure you get authentic answers and quotes for your videos; create a plan for building a great team of student videographers and outline best practices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional websites.