HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Facebook Insights & Creating a Custom Social Media Strategy

PST Poster Sessions Track

Texas Ballroom 1-3


This poster will describe how Gettysburg College uses the data provided by Facebook Insights, along with other available data, to create a Facebook strategy tailored to our audience. Over the past year, Gettysburg College has tried a few different methods of posting to Facebook in an effort to find a pattern or strategy that would work for our audience. Using data analysis on Facebook Insights from June 2010 through May 2011, I hope to find what does and what does not work on Facebook, and use that information to engage more successfully with our fans. I will look at variables such as time, day of the week, type of post, inclusion of photos or videos, and more, and then determine if significant relationships exist between those variables different measures of engagement on Facebook (likes, comments, feedback, impressions, etc.).