HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Meetups and Videos and Deals, Oh My! Mounting Your Campus Celebration, Facebook-Style

PST Poster Sessions Track

Texas Ballroom 1-3


Every college and university puts on hundreds of events, celebrations and awareness-raising campaigns in a given year. Whether sponsored by a department within the institution, a student group, or the university itself, it can be challenging to get people to show up to events, not to mention expensive to run them. Enter social networking. Tools such as Facebook, YouTube and Foursquare provide an alternative, allowing you to mount hybrid events that are inexpensive and interactive, without sacrificing impact. In the spring of 2011, the University of Texas at San Antonio Libraries ran a week-long Facebook campaign to celebrate National Library Week. Blending virtual activities with physical ones, the UTSA Libraries created a campus buzz with a slate of events intended to raise awareness of the libraries’ services among current students, faculty and staff. Features of our campaign included a Facebook Check-in Deal, a video quiz using YouTube annotations, and posting “secret passwords” in Facebook to entice students to attend meetups in the library. The campaign resulted in a 40% increase in our Facebook “likes,” strong turnout at our in-person events, and abundant positive feedback on our Facebook page. Join us for this session to learn all the details on how we mounted our Facebook campaign, and walk away with ideas on how you can launch your own social media celebration on your campus.