HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Redesigning Your Redesign

PST Poster Sessions Track

Texas Ballroom 1-3


Your institution has paid a gazillion dollars to a consulting firm and hundreds of committee hours battling away at your redesign. What happens after it goes live? You quickly discover that, even with the best intentions, planning, and execution in the world, things need changed. Less than six months after the launch of a major redesign, my team found ourselves making major adjustments including an overhaul of our homepage, new social media strategies, and back-end structure changes. With one year’s worth of analytics as ammunition and a consulting firm that no longer existed, we were blessed with the freedom to re-work our own redesign in-house to great results. From the invisible to the unmissable, we re-tooled and re-worked creating something that was “more us”. Not only did we end up with an improved website, we increased our team’s confidence and peer-respect as a go-to office on campus.