HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

What an MBA taught me about User Experience

PST Poster Sessions Track

Texas Ballroom 1-3


When you think of interaction design you immediately think of human resource best practices, right? If you hear the word usability, your mind gravitates toward cost management, of course. And if confronted with the phrase content strategy you go directly to your understanding of organizational structure theory. Obviously- you just earned an MBA. The fields of web design, information architecture, user experience, etc. have matured over the last decade and the language that's used by its practitioners is increasingly the language of business. Learn what a newly minted MBA, who has deep roots in creating and building web experiences, has learned about the commonalities and advantages a business degree has bestowed on his outlook, approach and vision for the web.