HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Integrating Foursquare University on Your Campus

PST Poster Sessions Track

Texas Ballroom 1-3


Looking for new ways to generate buzz across campus? A well-connected campus can make a huge difference in the perceptions of prospective students, incoming freshmen, alumni and visitors. Western Kentucky University recently partnered with Foursquare University to officially claim campus venues on Foursquare and create a presence where campus constituents can check in, unlock specials, share tips and more. From a managerial perspective, departments such as Housing and Residence Life, Campus Dining Services, Athletics and Retail establishments such as the campus bookstore have all joined in the excitement toward this new way to reach out to students and to get them to engage one another while on "The Hill." Foursquare University offers many benefits to colleges and universities, ongoing, personal one-on-one service and support being one of the most notable. WKU soft-launched the service across campus in the spring of 2011, but a campus-wide launch in the Fall of 2011 will begin the year with integration of Foursquare activities during WKU's week-long freshmen orientation events. This Poster Presentation will tell you a bit about how WKU connected with Foursquare, how we prepared for the service; our launch marketing plan and results since the beginning of the fall semester.