HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

QR Codes: The Missing Link

PST Poster Sessions Track

Texas Ballroom 1-3


A case study about how Emory University experimented with and decided to implement QR codes as a missing link that can connect print materials to social, web and mobile. Specific applications of how Emory has applied QR codes to undergraduate student recruitment, promotion of Emory Mobile, and other selected campaigns. Will cover strategy and implementation specifics.