HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Using Wordpress to Power Your Institution's Entire News Presence

APS1 Applications and Standards Track

Hill Country C & D


We all know WordPress can do just about anything. In this session you’ll see how you can completely revolutionize (and simplify) the way your institution communicates with external and internal audiences. vanderbilt University is using a WordPress to run its entire news presence (including video and audio) – news.vanderbilt.edu – with multiple frontends available for highlighting various segments (Research, Media, Colleges, Internal Audiences, etc).Learn how we: use a tagging system so that every faculty member, department and school has their own news feed that they can pull onto their own websites; create email-client-compatible html email newsletters automatically from our WordPress content; integrated our URL shortner,vanderbi.lt. so that each story automatically generates a shortened URL and prepopulates a tweet; re-purpose stories across multiple frontends; generate correctly sized photos for slideshows, thumbnails, emails and more from a single image upload; create easily accessible help menus within WP for our non-technical content posters with “how to” tips on creating new stories, posting video, scheduling posts, etc.