HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Admissions 101 For Web Professionals

WRK7 Workshops Track

Hill Country A


A college’s website is primarily a tool to recruit prospective students. But do Web professionals really understand the world of admissions? According to Noel-Levitz’s E-Expectations 2010 survey of 1,000 college-bound high school students, 92 percent said that they would be “disappointed with a school or remove it entirely from their lists if they didn’t find the information they needed on the school’s website.” Having a grasp of the big picture and understanding your audience’s needs can be the most powerful tools in your arsenal. This workshop will give you an overview of all that you need to know about recruiting students, including the admissions funnel, demographic trends, the campus visit, recruiting events, tele-counseling, student search, social media, predictive modeling, the role of print, and more. We'll then tie these elements back to your school’s website to see how they apply.