HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

What Content Strategy Really Means for Higher Ed

TNT6 Content Track

Foothills II


Content strategy has become quite the buzzword these days, with books and blogs calling for in-depth processes and strategy documents. How is this theory useful in the day-to-day higher ed environment, where often a small team is trying to oversee dozens or even hundreds of decentralized sites with independently managed content? And in one-man shops, where one person is responsible for all the content, design, and maintenance for a site--how can they incorporate content strategy into their already-overflowing to-do list? This session will boil down the fundamentals of content strategy into a process and a set of tools that higher ed Web professionals can implement right away. Web staff can use these tools on their own sites, and they can share them with managers of subsites to ensure Web-optimized, consistent content across their entire organization's Web presence. I'll break down a series of reasonable, realistic steps that any site owner can use to manage content strategically, from content auditing to systematic content maintenance. Good content will never be easy--it will always be a challenge no matter how you approach it. But with some basic strategy and a good set of tools, you can build good content without losing your mind.