HighEdWeb Assocation
 
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011
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Schedule

iCal

Sunday, October 23

11:00
AM –
6:00
PM
Conference Check-In & Information (Base of Escalator, 1st Floor)
de2b4303-6769-4f93-abfe-68b496ad4ccd@2011.highedweb.org 20111023T11000020111023T180000
12:00
1:00
PM
Lunch (for Workshop Attendees & Presenters) (Texas Ballroom, 2nd Floor)
5a994a15-2a83-4c8f-bb69-c9f235dd5314@2011.highedweb.org 20111023T12000020111023T130000
1:00
4:30
PM
Workshops
A Nuts-and-Bolts Introduction to Client-side Interactivity with jQuery and AJAX
A Nuts-and-Bolts Introduction to Client-side Interactivity with jQuery and AJAX (WRK1)Today's website consumers demand a tremendous amount of flexibility, resposiveness and interactivity from the sites they visit. People have become used to Web applications like Facebook, Gmail, and Twitter that make heavy use of Web browser client-side programming in JavaScript and interaction with Web services using the AJAX programming model. This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML and JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interactive website utilizing AJAX Web services. For those who attended in 2009 you should expect to see an increased number of exercises this year. This year's will closely resemble 2010's successful model, with different exercises. You should come prepared with a laptop, your favorite text editor, and the latest version of the Firefox Web browser. Before the conference we'll also provide a list of Firefox extensions you'll need to install. A familiarity with JavaScript, DOM, XHTML, CSS and some client-side programming is necessary for this session.Hill Country D20111023T13000020111023T163000
Developing and Maintaining Web Content: An Idea Generating Workshop
Developing and Maintaining Web Content: An Idea Generating Workshop (WRK2)This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.Hill Country A20111023T13000020111023T163000
Introduction to PHP 5
Introduction to PHP 5 (WRK3)We will cover basic PHP use with a focus on the power of dynamic pages in comparison to static HTML, including a short history of PHP, statement syntax, basic program logic statements and data types, simple PHP pages, and HTML forms. This workshop is for those people with no experience with PHP or those who are just getting started and would like to fill in their knowledge and ask questions as needed. Designers and those that don't normally work with PHP code, but have to work "around" it and would like to feel more comfortable will benefit also. While we can't cover everything in PHP in the short amount of time we have, this will be a good start with a focus on the most basic and useful parts of the language.Big Bend C & D20111023T13000020111023T163000
Online Video Workshop
Online Video Workshop (WRK4)Video should be an essential part of your digital marketing toolkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you waiting for? In this workshop we’ll go over everything you need to know about creating high-quality videos in a short amount of time and with little cost. We’ll cover gear and setup costs and get hands-on with some basic video equipment and editing software; discuss how to properly conduct interviews to ensure you get authentic answers and quotes for your videos; create a plan for building a great team of student videographers and outline best practices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional websites.Hill Country B20111023T13000020111023T163000
The WordPress University
The WordPress University (WRK5)Is Wordpress the right CMS for your department, or even your whole institution? How do you sell your colleagues on WordPress? What kinds of sites can you build with WordPress? We will demonstrate how WordPress's theme system is uniquely suited for campus-wide branding initiatives, and how you can create a single theme that allows your users to customize their own sites to the extent you allow. We'll do a quick walkthrough of installation process and the administration screens, including some issues specific to campus networks. Big Bend A & B20111023T13000020111023T163000
Web Manager's Leadership Academy
Web Manager's Leadership Academy (WRK6)This opportunity is open to attendees who are the highest ranking Web professional at their institution. Participation will be limited in size to allow for small group interactions and analysis. What are the challenges that you're facing at your institution? How are you managing the ever-increasing expectations of the Web at your college? What are the ways that you are advocating for additional resources (staff, dollars, time) at your university? Some of higher education's most knowledgeable Web professionals will share their experiences, reveal their techniques for strategic planning, and provide some ideas for moving your institution forward. You'll also have the occasion to meet others with similar roles and create connections that will benefit you and your efforts well beyond the conclusion of HighEdWeb 2011.Individual course content includes:Aligning goals with institutional mission: What are others doing?The War Room: Guiding Management Principles by Genghis Khan, Attila the Hun, and Sun TzuShowcasing your department's knowledge and skills to the rest of the institutionThe future of Web at an institutionHill Country C20111023T13000020111023T163000
5:00
6:00
PM
Conference Welcome and Orientation Session (Texas Ballroom, 2nd Floor)
3f08ddd8-9b84-47fe-88ee-65ed0ff6555c@2011.highedweb.org 20111023T17000020111023T180000
6:15
9:15
PM
Welcome Reception (Ground Floor Conference Area, Hyatt Regency Austin)
7e844cd3-41ed-4c3d-b8e3-0643d440d574@2011.highedweb.org Welcome ReceptionThe HighEdWeb 2011 Welcome Reception is a chance for attendees to meet and reconnect. Weather permitting, we’ll also mix and mingle on the hotel’s deck and outside grounds overlooking Austin at twilight. The reception will include heavy hors d'oeuvres, networking and great music, as well as some of the fun activities and surprises you’ve come to expect and enjoy with #heweb.20111023T18150020111023T211500

Monday, October 24

Applications and Standards Content Marketing, Management, and Professional Development Social Media Technical: Propeller Hats Required Corporate
7:30
8:30
AM
Breakfast, sponsored by Hannon Hill (Texas Ballroom, 2nd Floor)
cc826a49-9142-4189-be08-7f4b88607945@2011.highedweb.org 20111024T07300020111024T083000
7:30
AM –
3:00
PM
Conference Check-In & Information (Base of Escalator, 1st Floor)
ea1b93b9-fc42-41e9-9824-70265533b691@2011.highedweb.org 20111024T07300020111024T150000
8:00
8:15
AM
Opening Comments (Texas Ballroom, 2nd Floor)
a8a05087-f06c-46eb-a4b8-5fb9adbf91a1@2011.highedweb.org 20111024T08000020111024T081500
8:30
9:15
AM
Using Wordpress to Power Your Institution's Entire News Presence
Using Wordpress to Power Your Institution's Entire News Presence (APS33)We all know WordPress can do just about anything. In this session you’ll see how you can completely revolutionize (and simplify) the way your institution communicates with external and internal audiences. vanderbilt University is using a WordPress to run its entire news presence (including video and audio) – news.vanderbilt.edu – with multiple frontends available for highlighting various segments (Research, Media, Colleges, Internal Audiences, etc).Learn how we: use a tagging system so that every faculty member, department and school has their own news feed that they can pull onto their own websites; create email-client-compatible html email newsletters automatically from our WordPress content; integrated our URL shortner,vanderbi.lt. so that each story automatically generates a shortened URL and prepopulates a tweet; re-purpose stories across multiple frontends; generate correctly sized photos for slideshows, thumbnails, emails and more from a single image upload; create easily accessible help menus within WP for our non-technical content posters with “how to” tips on creating new stories, posting video, scheduling posts, etc.Hill Country C & D20111024T08300020111024T091500
Multimedia and Social Storytelling: Capitalize on Content
Multimedia and Social Storytelling: Capitalize on Content (TNT33)Stories are everywhere. In fact, they should be splattered all over your institution’s website. Covering your printed materials. Playing on video. Getting liked. Getting Tweeted. Before the printing press and even electricity, stories were still shared. The oral nature of stories is much like today’s social media savvy culture – it’s the interesting ones that are passed on to others. In this session, you’ll learn how the age-old art of story-telling can be used to enhance your website content, engage constituents, create calls to action, drive traffic to your website and more. You’ll learn how create memorable stories in multiple ways, and how repurposing your stories allows you to better capitalize on content.Foothills II20111024T08300020111024T091500
Creative Services anyone?
Creative Services anyone? (MMP33)BACKGROUND In 2010, William & Mary established the Office of Creative Services within the university’s central communication division. This "in-house agency" blends the capabilities and talents of the former university publications office and the former university web team. Creative Services offers an array of services in support of university-level communication and is committed to a strategic approach for university messaging. WHY CREATIVE SERVICES? This team can produce an integrated splash where individual creative elements like photos and language and graphics all come together to make a lasting impression and promote what happens on campus. Such a unit also reduces costs by minimizing reliance on outsourcing creative. Finally, this unit can be inclusive of complementary communication mediums such as print, web, video, social media, and multimedia; thus breaking down the traditional barriers between them. A central creative services can: - Increase the capacity of decentralized communication units because the central creative services offers collateral that decentralized units can reuse or extend. - Reduce duplication of effort because silos are currently creating similar communication materials in parallel. PRESENTATION SUMMARY This presentation will focus on 1) the assessment required to evaluate needs and build consensus for a creative services organization on your campus, 2) the transitional and organizational development challenges that will be present when bringing a new creative services unit to life, 3) the metrics used to evaluate the success of the first 18 months. PRESENTATION OUTLINE 1. Evaluating communications and marketing on your campus - assessing and planning - silos or stakeholders - areas of strength versus duplication of effort - executive support plus strategic decisions - best practices lead to consensus 2. Making the case for creative services - marketing "marketing" (planning for scope and resources) - emphasizing goals and managing turf - benefits and ROI 3. Orchestrating the transition - dealing with campus politics - negotiating space - considering roles and responsibilities - developing process and deploying project management 4. Shepherding the new department - change management – "the devil's in the details" - new goals, new tasks, new ways of working - getting your act together – "introducing creative services" - evaluating successBig Bend20111024T08300020111024T091500
Customer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do Better (SOC33)Give your audience a better experience online. If your customer service strategy is solely to provide an email address and phone number to call during office hours, you're probably not doing enough. You can do better. Most colleges only see marketing opportunities when establishing a presence in social media. Little do they know that customer service IS a huge marketing opportunity and encourages positive word-of-mouth reviews from their communities. In this session, learn how to provide a 24/7 online service center for your audience by utilizing social media monitoring, live chat and video functionality, and other online tools that allow users to assist each other. Build a culture around customer service and you'll see an immediate boost in audience satisfaction.Texas Ballroom, IV - VII20111024T08300020111024T091500
Drupal: Not Just Your Daddy's CMS!
Drupal: Not Just Your Daddy's CMS! (TPR33)While Drupal has now been around for over ten years, it is now coming into it’s own as an Open Source CMS because of the flexibility it gives along with structure and tools. The Smithsonian Institution Archives recently converted from a static web site to one built around the power of Drupal for just this reason. A couple of samples of the flexibility will be explained and demonstrated in the integration of the site with an external collection search and digital asset management systems, including leveraging industry standard XML-based EAD (Encoded Archival Description) finding aids. In addition, a historic database that has been in development since the 1960‘s--yes, I said 1960’s, punch cards and all--will be demonstrated as it has been converted to MySQL and is now integrated with Drupal. If there is time and interest, the process of generating the EAD finding aids from external systems with a Java-based application will be covered.Hill Country A & B20111024T08300020111024T091500
To Be Announced
9:00
AM –
5:30
PM
Exhibitor Hall Open (Texas Foyer, 2nd Floor)
e6d46f44-0d05-48cc-bd85-22a57b918ce6@2011.highedweb.org 20111024T09000020111024T173000
9:30
10:15
AM
Rethinking the Login
Rethinking the Login (APS34)OpenID and Facebook Connect have gained growing acceptance as ways to decentralize authentication -- to allow people to log in to web services using credentials from other services, like Gmail or Facebook -- but have seen limited adoption in higher ed. Based on Carleton College's recent experience offering OpenID login to our web site for alumni, prospects, and parents, this session will explore how these technologies work and why one might deploy them, discuss implementation and usability issues, and provide any early look at our adoption rates and user feedback.Hill Country C & D20111024T09300020111024T101500
Plan to be a champ: Turn your school’s 15 minutes of fame into a year-around web effort
Plan to be a champ: Turn your school’s 15 minutes of fame into a year-around web effort (TNT34)All universities make a national -- or regional -- splash sometime. Are you ready to turn that splash into a wave of support? Learn from successes and failures of the University of Oregon's Celebrating Champions program, which turns attention from big-time college athletics into a year-around narrative of university excellence. See how you can apply strategic communications principles – goals, objectives, strategies and tactics – to prepare your staff and your school for a sustained communications program that builds on existing enthusiasm and momentum.Foothills II20111024T09300020111024T101500
Knowing What We Are: Refining DePaul's Brand
Knowing What We Are: Refining DePaul's Brand (MMP34)At DePaul, we believe that a university brand isn’t something you create one day. It is a representation of the lived experience that many people have with it over many years. The key is to understand what your brand IS, gain agreement to how to evolve it (not easy in a decentralized higher ed environment) and develop an action plan to close the gaps between where you are and where you want to be. In this session, I will share the process that DePaul University recently used to refine our brand, starting with in-depth audience research, moving to strategy sessions, and ending with a plan of action, which included gaining agreement to how we wanted to evolve the brand, integrating the brand work into the university’s strategic planning process (the “what we do”) and the development and execution of a marketing plan (the “what we say”) to communicate the brand to all internal and external audiences across all media, including advertising, print, the Web, and social media. In addition to telling you what we did and how we did it, I’ll also share what I think we did well, the problems we faced, and the things we learned along the way.Big Bend20111024T09300020111024T101500
Beyond Blogging: Create an Integrated Online Student Ambassador Program
Beyond Blogging: Create an Integrated Online Student Ambassador Program (SOC34)What is your institution’s strategy for connecting with prospective students online? Does it involve your student ambassadors? (Hint: It should!) Take your bloggers beyond blogging! In this presentation you learn how to expand, integrate and manage your institution’s student bloggers' presence across multiple social networking platforms including: Twitter, Formspring, Facebook, NING, YouTube, and more!Texas Ballroom, IV - VII20111024T09300020111024T101500
Making a CSS Framework that Works for You
Making a CSS Framework that Works for You (TPR34)This session will cover making a CSS Framework to use at your college or university. The presenter will cover how and why the University of Minnesota - College of Education made a framework that now powers around 100 web sites. This framework was built out of necessity during a time of staff reductions, and used to both encourage individual department designs, while also increasing simplicity in producing and maintaining those sites. The first part of the session will go over the background of making a framework that fits your needs, and the process for deciding what to include and what to leave out. The second part of the presentation will cover that individual code we used in our framework. The code we used will of course be made available at the end of the session as well!Hill Country A & B20111024T09300020111024T101500
Take Your Website Mobile with OmniUpdate
Take Your Website Mobile with OmniUpdate (COR34)Come see a demonstration of OmniUpdate’s web content management system (CMS), OU Campus™ and how it can be used to quickly and easily establish your institution’s mobile presence. The first five attendees to this session will receive a free gift! During this session you will learn about what makes OU Campus ideal for more colleges and universities seeking to launch or enhance a mobile site. Benefits include: Built on Open Standards— your site will be built on powerful HTML5 standards using a jQuery mobile framework Mobile Site Design Options—OmniUpdate offers you design choices and implements your mobile site Customized User Interface—select an icon or list view and control color, fonts, and branding Automated Device Detection–works on virtually every device for an optimized visitor experience Simple Content Management—Content updated on your website is simultaneously updated on the mobile site  In addition, Nathan Gerber, Director of Web Development Services at Utah Valley University (UVU), will share how OU Campus is successfully utilized at his institution for UVU’s web and mobile initiatives.   Padre Island20111024T09300020111024T101500
10:15
10:45
AM
Refreshment Break, sponsored by Ingeniux (Texas Foyer, 2nd Floor)
1eaa6092-1082-4ac7-97e8-d163cb2ebe52@2011.highedweb.org 20111024T10150020111024T104500
10:45
11:30
AM
What Students Want in Their Mobile Application
What Students Want in Their Mobile Application (APS35)Technology staff at The Ohio State University has formed an unprecedented partnership with students to deliver a mobile application that meets students’ needs. Three technology workers from different department with very different roles will discuss their process of surveying students to understand their needs, working with them to test the application, and using them for development work. The most important new feature on the recent OSU Mobile launch was the ability for students to look up grades and schedules in real time. We’ll discuss the usage and popularity of these and other features, and plans for future phases. We’ll share the technologies used, some of the challenges on a large campus, and how involving students can make things run more smoothly than one might expect.Hill Country C & D20111024T10450020111024T113000
Carrying the Banner: Reinventing News on Your University Web Site
Carrying the Banner: Reinventing News on Your University Web Site (TNT35)A standard of any university website is the news section, but are we keeping pace with how our audiences discover and consume news content? Do we monitor, promote and publish in real-time? How does news tie into our social media strategy? Are we effectively using content types beyond the written word? Are we doing all we can do to make sure our stories get covered by an ever-changing media? Are we making the most of collaborations and integrations that can improve the quality and expand the visibility of our news content? In this session, I will lay out a range of strategies and tactics for changing our news offices into news organisms in order to more effectively communicate our stories to our online audiences.Foothills II20111024T10450020111024T113000
Project Management According to Attila the Hun
Project Management According to Attila the Hun (MMP35)The concept of project management may have only been around since the 1950’s, but that doesn’t mean it didn’t exist previously. Get a new prospective of project management from the viewpoint of an unexpected management role model – Attila the Hun. See how a simple nomad used basic principles of leadership and problem solving to achieve some outstanding results and achieving victory in numerous campaigns (read as ‘projects’). Come see what a fourth century nomad warrior has to teach us about project management.Big Bend20111024T10450020111024T113000
Interdependency of Search and Social to Create Engaging Strategies
Interdependency of Search and Social to Create Engaging Strategies (SOC35)The human being nature has always been mobile and social. Search is a main part of human behavior, too. However, we have never been able to experience social connection, search and mobile ubiquity in the intensity that the digital technologies and platforms have provided recently. This new scenario is transforming learning, relationships, business and how people communicate and interact. No wonder that a search engine and a social network website are among the top valuable brands today. What is the importance of search, how is it connected to social, and how does it impact higher education today? Is it possible to still maintain marketing or educational strategies without considering that? This presentation will address the roles that digital search, social and content play in marketing strategies and their implications for higher education professionals.Texas Ballroom, IV - VII20111024T10450020111024T113000
Mobile on a Shoestring
Mobile on a Shoestring (TPR35)The need to support the ever-growing population of mobile users is critical, yet institutions interested in entering the mobile arena face a multitude of challenges. In the current economic climate, funding for new initiatives is scarce. With IT staff asked to do more with less, many have little time to learn new programming languages and design patterns to support the multiple mobile platforms that exist. Join developers from two University of Wisconsin campuses while they demonstrate a free and open source toolkit used to create cross-platform, native mobile applications. The tool uses familiar web technologies like JavaScript, HTML, and CSS to generate Java and Objective C source for Android and iOS devices. Using the JavaScript API, developers are able to quickly build applications, as well as take advantage of platform specific features, resulting in best of breed native mobile applications.Hill Country A & B20111024T10450020111024T113000
Drupal in HigherEd
Drupal in HigherEd (COR35)Learn why Drupal is changing higher education throughout the United States and around the world. At our session you'll receive an introduction to both the code and features that are driving the fast adoption of Drupal, as well as the community that makes, builds, and supports this free and open source software project. We’ll look at where the community works/communicates, how it operates, and what makes it tick. Finally, we'll look at examples of Drupal websites in the real world.  Padre Island20111024T10450020111024T113000
11:45
AM –
12:30
PM
The Ultimate Open Source CMS - A Cage Match
The Ultimate Open Source CMS - A Cage Match (APS36)Watch and listen as Drupal, Reason, and Wordpress MU battle for supremacy in a no holds barred cage match! Words and ideas will be mercilessly exchanged, and visual aids are allowed in the cage. A celebrity moderator will be on hand to maintain some semblance of order. Presenters representing each CMS will have 8 minutes each to make the case for why their CMS is the ultimate Open Source CMS. After the first round, each presenter will be allowed a 3 minute rebuttal. The last 10 minutes are reserved for audience questions. This session provides a fun and informative opportunity for conference attendees to learn more about the strengths and weaknesses of these three open source CMS options.Hill Country C & D20111024T11450020111024T123000
Lost in a Map: Understanding the Direction of Your Campus Map
Lost in a Map: Understanding the Direction of Your Campus Map (TNT36)Ready to begin your new campus map project? It's easy to get lost along the way unless you have clear goals in mind from the start. Building a road map designed to improve driving directions around your campus might not help with student recruitment, just as your stylized admissions map might not help students find their classrooms. We'll discuss the needs of several different end users and show how to adapt a map design to suit each of their needs. For example, a 2010 Hobson's study showed that 84% of prospective students consider a campus visit to be one of the most valuable factors in their college decision-making-process. A map aimed at student recruitment should be attractive enough to keep the student's interest while on your website and practical enough to help them find their way around during a campus visit. Other topics to be discussed include gathering map resources, key asset identification, content organization, design mockups, and usability testing.Foothills II20111024T11450020111024T123000
Politics or treason: Toeing the line or begging forgiveness in site adaptation
Politics or treason: Toeing the line or begging forgiveness in site adaptation (MMP36)The fine art of tightrope-walking in site management and adaptation: when to toe the line, when to beg forgiveness. Playing politics can be dangerous, but it's sometimes beneficial--but it can also be beneficial to commit treason. Our landscapes have changed--now each customer and every person you work with has power. Improve the lives of both yourself and your site visitors: find out when in your workplace it's best to fly below the radar or when it's better to engage in the politics you prefer to avoid. Learn methods to make politics become immaterial and even make treason seem truly reasonable through usability testing, setting goals and creating or working with standards. How? Start being transparent with those you might have to play politics with. Make sure your objectives are clear and your reasoning evident. With intriguing examples from business, higher education, and hackers of systems and life, Politics or Treason will show how to change your corner of the universe.Big Bend20111024T11450020111024T123000
Crisis Communications on the Web
Crisis Communications on the Web (SOC36)During the Sept. 28 shooting incident at The University of Texas at Austin, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the emergency situation. This session will discuss the successes and challenges experienced while communicating during the campus lockdown. We will share results and look at the tools and channels we used, our roles and responsibilities, the communication time line, the community response, server woes, technology considerations and lessons learned. Visit our micro site at http://www.utexas.edu/safety/webcrisis/.Texas Ballroom, IV - VII20111024T11450020111024T123000
HTML 5—Let’s Make Progress
HTML 5—Let’s Make Progress (TPR36)It is often said, “Without a struggle there is no progress.” Isn’t that the truth? So, let’s get past the fact that adopting HTML 5 may take some effort, accept the pain, and dig in for results! Come hear OmniUpdate’s Shahab Lashkari, Product Manager, talk specifically about using the new features of HTML 5 to improve your web applications—not replace them! Shahab will share how to use some of the new web form input controls of HTML 5, like sliders and date pickers, to build upon your current HTML 4 applications. He’ll also talk about JavaScript interaction with HTML 5 features, such as video, using the Document Object Model (DOM) API, and using the DOM API to build a rich user experience around the tags (e.g., video) themselves. And, of course, no conversation on HTML 5 would be complete without a discussion of the new canvas and semantic elements. Finally, Shahab will give you a look at how some impressive .edu websites are taking advantage of these techniques. Shahab promises that you’ll leave this HTML 5 session with some great new ideas and practical next-steps for success. So, let’s get started.Hill Country A & B20111024T11450020111024T123000
Agile Marketing: Content Strategy & Effective Tools
Agile Marketing: Content Strategy & Effective Tools (COR36)With the rapidly changing landscape of prospective student marketing channels, it is increasingly important to be able to adjust your marketing efforts as quickly as possible. While you may have an overall long-term marketing strategy in place, the concept of agile marketing focuses on developing shorter strategies in order to maximize flexibility.  This way, the marketer can instantly and accurately measure the success of each campaign, which will then affect both the overall strategy and the immediate next steps. Some of the characteristics of agile marketing: Shorter marketing campaigns, larger variety of marketing channels, constant measuring and adapting, awareness of ROI, and a strong focus on fresh content. Joel Dixon and Eric Karaszewski will discuss the characteristics of agile marketing and demonstrate how Hannon Hill’s Cascade Server CMS & Spectate web marketing tool can help you optimize your campaigns.   Padre Island20111024T11450020111024T123000
12:30
1:10
PM
Lunch, sponsored by OmniUpdate (Texas Ballroom, 2nd Floor)
589a43b8-76a9-432e-ad60-bcbc5bfd2d2a@2011.highedweb.org 20111024T12300020111024T131000
1:10
2:15
PM
General Session
Embracing Accessibility - Go for the Carrots
Shawn Henry, Web Accessibility Initiative Outreach Coordinator for World Wide Web Consortium
Sponsored by
Higher Ed Experts
20111024T131000 20111024T141500 Shawn Henry
2:30
3:15
PM
Engaging Your Campus using a NextGEN Calendar of Events System
Engaging Your Campus using a NextGEN Calendar of Events System (APS37)Getting students, staff and the general public to attend institutional events and build a sense of community is a difficult job. It takes a lot of coordination, marketing and a web presence to attract interest and get an event on an individual’s calendar. With the University of Ottawa’s new Calendar of Events tool, you can create a personalized event ‘shopping’ experience – allowing site visitors to do faceted searches for events based on their interests, audience type, location (etc.) and then subscribe, request notifications or share events online using social media tools. With its streamlined event creation form and workflow approval processes, backend administration is also a breeze. Get your entire campus on the tool and offer a window into what life at your campus is like.Hill Country C & D20111024T14300020111024T151500
Homepage Survival Guide: How to Raise Content from the Dead
Homepage Survival Guide: How to Raise Content from the Dead (TNT37)In this session, we’ll showcase how we used our braaaains to bring content from many different sources to life by adding an institutional lifestream to our homepage. This stream combines Facebook, Twitter, YouTube, Foursquare, Flickr, blog and RSS items from multiple accounts into one listing. For 45 minutes we'll create a stronghold with food, water and basic supplies (bring your weapon of choice) and discuss how we became infected with the idea, developed a solution to manage the hordes and found immunizations to keep the content plague from spreading out of control.Foothills II20111024T14300020111024T151500
Geopolitics for the Web: The Uneasy Alliance Between Marketing and IT
Geopolitics for the Web: The Uneasy Alliance Between Marketing and IT (MMP37)It takes a certain blend of expertise to create a great web team. You also need to forge a delicate balance between the goals of Marketing and Information Technology (IT).Marketing wants to set standards for content and be in charge of creating the brand. IT wants to set standards for technical features and restrict who has the potential for doing what damage.Marketing owns the brand and IT owns the servers. What about everything in between? Who should be in charge of putting the look and feel of the brand into a template? When is requesting development time necessary for launching a site rather than just a luxury? Does helpdesk handle all the training even when Marketing sets all the content and design standards for the site?This presentation will attempt to answer some of these questions by comparing two distinct environments. The University of Washington runs the central CMS out of Marketing, with IT providing very limited support. Seattle University has outsourced their entire helpdesk and relies on a vendor for most tasks.Who is right and how effective is one way versus another? There is no single answer, but tradeoffs and compromises, wins and losses, come with the territory no matter which route you choose.  In this session we will explore the effectiveness of either approach.Big Bend20111024T14300020111024T151500
Engaging Your Global Audience with Real-Time Campus Event Coverage
Engaging Your Global Audience with Real-Time Campus Event Coverage (SOC37)Thanks to the likes of Ustream, Facebook, and Twitter, our global audience can now experience our campus events without having to be there in person. This new found geographical freedom means we can dramatically increase the reach of our current events - without breaking the bank. So in an era of belt-tightening and budget cuts, why are we restricting access to our events to only those that can physically attend? Sharing takeaways from more than a hundred successful live streams, this presentation aims to break down the tools of the trade and share stories of success. Going beyond just live streaming video, you’ll learn how to incorporate a variety of social media platforms to directly engage your audience in real-time. The events are already happening. The technology is already here. It’s time to engage our global audience.Texas Ballroom, IV - VII20111024T14300020111024T151500
Rip Into Your Site With jQuery
Rip Into Your Site With jQuery (TPR37)Jason will wow you by deconstructing and transforming a website using only client site manipulation in JavaScript using the jQuery library. He’ll use this as a vehicle for demonstrating some of the rich user experiences you can add with jQuery, with an eye towards using it to work around limitations in your CMS or existing site architecture design decisions.Hill Country A & B20111024T14300020111024T151500
It’s All in the Visit: Utilizing New Web & Mobile Applications in the Campus Visit Process
It’s All in the Visit: Utilizing New Web & Mobile Applications in the Campus Visit Process (COR37)It is no secret that the campus visit is one of the most important factors in the college decision making process. We’ll discuss emerging technologies that help institutions engage students and families during the campus visit process. In addition, this session will focus on ways institutions are creatively cross-promoting use of social media for increased brand awareness on the web.Padre Island20111024T14300020111024T151500
3:30
4:15
PM
A Mobile Web Framework for the University of California System
A Mobile Web Framework for the University of California System (APS38)Most higher ed. institutions don't just have one IT department.  Creating a cohesive mobile presence in this decentralized environment poses a challenge.  The University of California system developed and adopted the Mobile Web Framework.  This framework allows each UC campus to build and deploy mobile applications that look and feel the same regardless of the technology used to develop them (Java, .NET, PHP, etc.).  This has allowed for broad adoption of the framework and an explosion of mobile web applications in the last year across the UC campuses.  This session will focus on how the framework is unique from others out there, how the UC campuses are collaborating on its development, and how other institutions can benefit.Hill Country C & D20111024T15300020111024T161500
What Content Strategy Really Means for Higher Ed
What Content Strategy Really Means for Higher Ed (TNT38)Content strategy has become quite the buzzword these days, with books and blogs calling for in-depth processes and strategy documents. How is this theory useful in the day-to-day higher ed environment, where often a small team is trying to oversee dozens or even hundreds of decentralized sites with independently managed content? And in one-man shops, where one person is responsible for all the content, design, and maintenance for a site--how can they incorporate content strategy into their already-overflowing to-do list? This session will boil down the fundamentals of content strategy into a process and a set of tools that higher ed Web professionals can implement right away. Web staff can use these tools on their own sites, and they can share them with managers of subsites to ensure Web-optimized, consistent content across their entire organization's Web presence. I'll break down a series of reasonable, realistic steps that any site owner can use to manage content strategically, from content auditing to systematic content maintenance. Good content will never be easy--it will always be a challenge no matter how you approach it. But with some basic strategy and a good set of tools, you can build good content without losing your mind.Foothills II20111024T15300020111024T161500
EZ QR 4 U2 Do!
EZ QR 4 U2 Do! (MMP38)QR (short for Quick Response) code is increasingly making its presence known here in America. Touting everything from Gap Jeans to Ice Cream, advertising agencies are using QR in billboards, magazine ads, and in-store displays. The higher education field has taken notice, using QR in their advertisements and around campus tours. More and more, students have smartphones with the ability to read intelligent code, opening up QR to a broader college-bound audience. Generating QR code is a breeze using third-party applications and websites. Error correction allows you to design your custom code without compromising the core information. Get a basic introduction into creating and using QR code in and around your campus. Also learn how to customize your QR code and see tracking information so you can watch your hard work pay off.Big Bend20111024T15300020111024T161500
Tying it all Together: Part Deux
Tying it all Together: Part Deux (SOC38)Two years ago, Kevin Prentiss won "best in track" for a future looking presentation about how colleges could build an online student union by aggregating student social media content. This session, like good reality television, will check in on the story. There's hope and pain with lessons both big and small. In the usual industrial speed blender, we'll make awesome-sauce out of technology, open source, business models, change, higher ed, vendor silliness, and the future of heweb professionals. Saddle up your unicorns kids, we're going for a ride.Texas Ballroom, IV - VII20111024T15300020111024T161500
Feeding the Beast: Fostering an API Culture
Feeding the Beast: Fostering an API Culture (TPR38)Higher-Ed sites should no longer survive as information silos. To prevent duplication headaches and to ease in data reuse, Notre Dame developers are writing API's into each application we produce. You need the next 40 days of Student Life events in JSON or XML? We got that. Map data for the Golden Dome in XML, KML or JSON? Not a problem. You can even get your departments page content, news and databases in multiple formats. During this track, we'll discuss the who, why and how this is done, and give several examples of how these API's are being used to feed content to a variety of sites and devices at Notre Dame.Hill Country A & B20111024T15300020111024T161500
Geo-Social Nonsense: The Future of Location-Based Services and their Role in Mobile
Geo-Social Nonsense: The Future of Location-Based Services and their Role in Mobile (COR38)Geo-social applications like Facebook, Foursquare, Gowalla, Yelp, and others have received a lot of attention over the past year, and higher ed institutions are beginning to adopt them in interesting ways. But are they worth the hype? This session will discuss the sustainability of geo-location apps as they exist today, how they will likely evolve, and why these nascent forms of location-based social media will become the back-bone of what mobile looks like in the future. Padre Island20111024T15300020111024T161500
4:15
4:45
PM
Refreshment Break, sponsored by Inigral (Texas Foyer, 2nd Floor)
e31e9961-e9af-4090-8f18-c8de8de8679c@2011.highedweb.org 20111024T16150020111024T164500
4:45
5:30
PM
Innovate and Collaborate: Using WordPress 3 to Build a Research Database
Innovate and Collaborate: Using WordPress 3 to Build a Research Database (APS39)Sometimes Universities move at a glacial pace to make decisions, but occasionally administrators have ideas that just can’t wait. It's in those instances when WordPress can save the day.The University of Kentucky - College of Engineering decided to go a new direction with their Research publication. Instead of producing a large print piece full of facts, figures and descriptions of everything going on in the college they decided to emphasize a few key areas and the collaboration between disciplines. But the college still needed the details of all the active projects available, “just in case,” and they needed it in two weeks. The site needed to contain all active projects with the title of the project, the start and stop dates for funding, the research areas, PI’s, Co-Pi’s, funding amount and the abstracts. And each project should link out to other projects and researchers in the same department or the same research area. Once you found a researcher that page should include contact info, links to personal sites, research keywords, a NSF style bio and a list of projects that researcher was currently involved in. With the release of WordPress 3.0 two advances made the project possible: custom post types and custom taxonomies. The project included two custom post types (Projects and Researchers) and four custom taxonomies (research areas, PI, Co-Pi, and departments) as well as custom meta fields for the researchers. Without WordPress the project would have taken months but instead only took three days.Hill Country C & D20111024T16450020111024T173000
Twin Red-Headed Stepchildren Of A Different Mother: The Usability of Accessibility
Twin Red-Headed Stepchildren Of A Different Mother: The Usability of Accessibility (TNT39)Abstract: Web accessibility as a discipline is extremely varied and potentially complicated. The issues can take time to learn, but are not just important for fulfilling the legal requirements for disabled users but also for enhancing usability and user experience of your site for all visitors. We'll look at common development traps, form techniques, video, and more to help you create a core foundation for producing accessible content for your university sites.Foothills II20111024T16450020111024T173000
Buy vs. Build, and why the two are not always mutually exclusive
Buy vs. Build, and why the two are not always mutually exclusive (MMP39)Joseph D. B. Ferguson from The Ohio State University describes the decision making process from the perspective of the project manager and developer when comparing purchasing third party software versus building an in house software solution. The process is detailed with examples from some of the most recent projects Joseph has been involved with. The concept of turnkey solutions is explored and in some cases that attribute’s limits exhausted when combined with the 60,000+ student population at The Ohio State University. This presentation will include questions and ideas to consider when deciding to buy or build, tips for forecasting effort required with turnkey solutions, installation and support costs analysis and comparison, along with the ever present “Things we didn’t expect”. The unique makeup of the university’s decentralized information technology services leaves a select number of departments around the university with the name recognition of a big school, but in some cases, the resources and budget of a non-profit. As a big target for vendors, departments across the university are frequently “sold” the concepts of ease of installation and lower support costs associated with 3rd party applications when compared to on campus or in house development. This presentation will walk through the decision making process with information on expected vs. actual cost and time estimates for a few applications in various parts of the process. One from the angle of the in house judicial misconduct system built as an oncampus solution for University Housing, another from the perspective of project management and development of an in house content management system, one from the perspective of support for a 3rd party Recreational Sports facilities, membership, and inventory application, and finally from the 3rd party University Housing management system . Attendees should expect to get details on the project management process when faced with comparing costs to inhouse development vs. 3rd party application/service purchases, tips and questions to ask when investigating 3rd party solutions, concerns surrounding security with institutional data and 3rd party solutions, and the importance of service level agreements for post implementation support of applications.Big Bend20111024T16450020111024T173000
Web 2.5: The Love Story and Marriage of Your Website and Social Media
Web 2.5: The Love Story and Marriage of Your Website and Social Media (SOC39)For years websites existed with static content, a place to go for information. There were very few ways of integrating dynamic content with sites. Then this new idea of social media came on scene. A place of interaction and sharing. As social media grew, the desire for online interaction grew as well. Standard websites are no longer acceptable. Somehow these two were going to have to get married. Last fall, I was challenged to bridge the gap between our website and social media; to marry the two. Learn how we integrated YouTube, Flickr, Facebook and more with our website in a few easy steps and increased the user experience.Texas Ballroom, IV - VII20111024T16450020111024T173000
Swingin' with Sinatra: Small Apps Fast
Swingin' with Sinatra: Small Apps Fast (TPR39)We all see this regularly: one of our sites needs a special piece of functionality that's just a little too different to handle with our usual tools. Sometimes it's something big, something that needs a task force, a team, a committee. Other times it just needs a little developer love and a new tool in your toolkit. In this presentation I'll introduce you to Sinatra, a Ruby-based framework for rapid web application development. How rapid? I'll show you the tool, present a development challenge, live-code a solution before your very eyes, and still leave time for questions AND answers.Hill Country A & B20111024T16450020111024T173000
Social Media the good, the bad and the BS
Social Media the good, the bad and the BS (COR39)Tired of listening to social media guru’s give conference presentations telling you how to have two-way conversations? Ever wonder what other schools are succeeding or struggling when it comes to social media? This session turns audience into participant, as the Inigral Team orchestrates the first ever High Ed Web collaborative hashtag presentation. Come tweet, whiteboard and vote your way into social media history to discover the top wins, fails, and wants for social media in higher education. Thought leaders welcome, guru’s need not apply. Padre Island20111024T16450020111024T173000
5:30
7:30
PM
Dinner on your own
6577ce69-eb5b-4512-9433-d142ff6cff05@2011.highedweb.org 20111024T17300020111024T193000
7:45
11:59
PM
HighEdWeb After Dark, sponsored by Welcome to College and SCVNGR (Buffalo Billiards, 201 East 6th Street, Austin)
4c98880b-c244-4647-b9f2-998419c745af@2011.highedweb.org HighEdWeb After Dark, sponsored by Welcome to College and SCVNGRMeet up at Buffalo Billiards and help celebrate the launch of Link: The Journal of Higher Education Web Professionals. Located on Sixth Street in the heart of the live music scene.20111024T19450020111024T235900

Tuesday, October 25

Applications and Standards Content Marketing, Management, and Professional Development Social Media Technical: Propeller Hats Required Corporate
7:30
8:30
AM
Breakfast, sponsored by TERMINALFOUR (Texas Ballroom, 2nd Floor)
195aeeac-e26e-4cbd-b38f-53e26ba1ec37@2011.highedweb.org 20111025T07300020111025T083000
7:30
AM –
3:00
PM
Conference Check-In & Information (Base of Escalator, 1st Floor)
5bcf73d2-0764-48f2-a565-73a3e72cf4fc@2011.highedweb.org 20111025T07300020111025T150000
8:00
8:15
AM
Conference Announcements & Updates (Texas Ballroom, 2nd Floor)
fb57d974-5729-4ed1-a0a3-af2ade349e73@2011.highedweb.org 20111025T08000020111025T081500
8:30
9:15
AM
Cornell's Digital Well: A social networking repository for marketing information
Cornell's Digital Well: A social networking repository for marketing information (APS40)This talk will present the Digital Well web tool, discuss some key decisions which were made in it's design and creation, and outline how other Universities can leverage Cornell's investment. Target audience: Software Development Staff, Web professionals, marketing staff. [This is a non-technical IT presentation. I was the technical lead on the development project]. The dissemination, storage and easy access of accurate, up-to-date marketing information is an important part of coordinating a consistent university wide message on a wide variety of topics. Keeping track of all marketing materials is difficult, especially when they are generated across colleges and departments and not in one central place. Some problems include: - Marketing staff often need to search in multiple archives for video, copy and images. - The provenance and usage permissions of assets are not always clear. - It is usually impossible to tell which images have been used in other publications/websites. - Marketing staff have to track down captions and other metadata, which are not always stored with the data. - There is no community, and no way to quickly spread new materials and messages. The reaction time of marketing is dramatically slowed down. Cornell University solved this problem with a Digital Well: A repository which provides access to over 220,000 photos, videos, press releases, newspaper articles and other materials. A single location to access all marketing information dramatically empowers marketing staff, reduces the time to create materials, and enables the correct messages to be quickly spread across all campus stakeholders. The repository also has a number of other advanced features, such as an adaptive ranking algorithm, the ability to "follow" departments and individuals, the ability to associate different types of content to facilitate browsing, and features to enable easy sharing.Hill Country C & D20111025T08300020111025T091500
On your mark, get set, mobile
On your mark, get set, mobile (TNT40)There is a lot of buzz about mobile technology and "everything going to mobile." The mobile market is growing steadily every day; the College of William & Mary's website saw a 300% increase in mobile traffic over the past year alone. Despite this radical growth, less than 10% of colleges and universities have a mobile website according to a survey conducted by Dave Olsen at WVU. Building on the success of a webinar we co-hosted with mStoner, we'll use this session to help you take those first steps into the mobile world with confidence. We'll give you an inside look at how William & Mary's mobile site was created, how we're measuring results, and how it has evolved since launch in August 2010. We'll also cover: - the types of information you should offer in mobile format - the decision to create a mobile app or a mobile website - the choice of purchasing an off-the-shelf product or going open-source - trends and guidelines for styling and coding - examples of mobile content from other colleges and universitiesFoothills II20111025T08300020111025T091500
Herding Cats: Web Governance in Higher Education
Herding Cats: Web Governance in Higher Education (MMP40)Welcome to higher ed - the toughest gig in all the web. Campus politics, silos, consensus decision making, corporate expectations on a not-for-profit budget, and decentralized organizational structures all combine to create a very demanding environment. And the best way to thrive? Create a true web governance structure, something only a few campuses have done. Yes, I just used the words “web” and “governance” in the same sentence. NO, this was not a mistake. A true web governance structure will provide the framework to move your site to the next level and get senior leadership to view the web as a strategic asset rather than a cost center. This presentation will show how web governance and management is essential to achieve a sustainable, efficient, and cost effective web presence. Learn how web governance can help you: Get senior leadership truly engaged and interested in the web Get more resources Eliminate Hippos (Highest Paid Person’s Opinion) and make sure the right people are making decisions Overcome campus politics Establish authority and accountability Understand the role of the central web team (it’s not what you might think) Get the right people involved, even in a decentralized organizational model Move from a production shop into a strategic shopBig Bend20111025T08300020111025T091500
I'd Buy That For a Dollar: What Robocop Can Teach us about Alumni Engagement
I'd Buy That For a Dollar: What Robocop Can Teach us about Alumni Engagement (SOC40)Today's economy puts alumni foundation and development officers in a unique position: creating a model of engagement for an increasing number of college graduates who will not be able to provide recurring gifts for decades. Building on examples from non-profit and Web 2.0 businesses, this TED-style talk will present a model for reaching this demographic and making them involved and eager members of the larger campus community.Texas Ballroom, IV - VII20111025T08300020111025T091500
Drupal Workflow: Set it and forget it!
Drupal Workflow: Set it and forget it! (TPR40)Like many Universities, Rochester Institute of Technology remains very print-oriented. Our Bulletins (catalogs) have traditionally been created in print first, and then converted into a website over the weeks or months following the release of the print material. This print-centric design model left the website behind with old content, when most of the users use only the web! Our solution was to reverse this role, and let the web drive the print. We changed the entire process of our publication, allowing content contributors from across campus update their program content all year round, so that the website is ALWAYS up to date. Once a year, an XML snapshot of the Drupal database is taken, converted to an InDesign friendly format, and then produced into our two print Bulletins. This new process saves 10's, if not hundreds, of work hours in the conversion from Word Documents to web pages, and saves the designers many hours as well, since the XML is pre-formatted for InDesign, allowing for minimal layout tweaking. The roadblocks along the way have been vast, but we believe to have overcome them all. Selecting Drupal as our University-wide content management system was required before we could move forward with a CMS solution. Next, we had to implement a robust workflow / revision system that would allow for multiple levels of permissions in editing content, as well as build a training package that would be easy to understand for 100+ users. Lastly, we had to find an optimal solution for converting XML into an InDesign friendly format, allowing the designers time to be minimized. The benefits far outweigh the drawbacks in our CMS-driven Bulletin system. The initial time invested was around 3 months work for 2 employees, but once it's complete, you can Set it….. and Forget it!!Hill Country A & B20111025T08300020111025T091500
Building an accessibility road map for your organization
Building an accessibility road map for your organization (COR40)Enter abstract herePadre Island20111025T08300020111025T091500
9:00
AM –
5:00
PM
Exhibitor Hall Open (Texas Foyer, 2nd Floor)
8584f055-75cb-4e96-a192-add214bfca36@2011.highedweb.org 20111025T09000020111025T170000
9:15
9:45
AM
Refreshment Break, sponsored by Zivtech (Texas Foyer, 2nd Floor)
0fe062be-1929-4191-9cd7-c13e14465347@2011.highedweb.org 20111025T09150020111025T094500
9:45
10:30
AM
The Politics of Doing #IA for #HighEd
The Politics of Doing #IA for #HighEd (APS41)Information architecture is how we organize and label content and navigation for large websites. In an ideal world, planning the information architecture is a lot like designing and building a designer kitchen for a newly-constructed home. But let's face it, in Higher Education our house is usually pretty old, the major appliances don't match, and nobody can agree on which drawer to put the silverware in.Best practices in information architecture don't necessarily prepare us for the inevitable semantic political battles regarding organization, labeling, and navigation. We work for large, bureaucratic organizations with complex and illogical organizational structures that our users may never understand. We deal with eccentric and sometimes unknowladgeable individuals. Given this reality, how are we supposed to organize large amounts of content, create common vocabularies, and advocate for consistent labeling in order to produce a positive user experience?I will cover basic information architecture principles and elaborate on how these are usually applied to higher education websites. Then I will offer some tips and tricks on how you can measure user engagement in order to better inform you and other campus decision makers about what's working and why. Finally we'll open the discussion to how we can adapt what's best into what works for our own institutions. Ultimately, a successful information architect in higher education is one who can successfully collaborate with campus leaders and navigate through university politics.Hill Country C & D20111025T09450020111025T103000
Going Mobile! The How and Why of UVU’s mobile web initiative
Going Mobile! The How and Why of UVU’s mobile web initiative (TNT41)ABSTRACT: Change is in the air – literally! Usage of the web traditionally has been on desktop computers, but mobile device usage is growing exponentially. Some studies predict it will pass traditional web traffic by 2015. Higher education is also seeing rapid growth and the new generation of students arriving at institutions are digitally literate, connected, social, and immediate. Utah Valley University has seen this change occurring and moved forward with a mobile web initiative to better serve students. Come see how they did it, why they did it, the tools used, the questions asked, and decisions made to meet the needs of their mobile users. STATEMENT OF THE PROBLEM OR ISSUE: Usage of the web traditionally has been in the area of desktop computing devices, browsing for information, services, and functionality. However, recently, more and more of the usage of websites and services is being generated by mobile devices, including handheld devices, cell phones, and mobile computing platforms like the iPad. The mobile device web usage (traffic) is now growing at an exponential rate and many predict it will pass traditional web traffic by as early as 2015. One report states that U.S. mobile web usage grew 110% last year alone. Higher education is also seeing this rapid growth of mobile web traffic. In 2009, 31% of students in grades 9-12 in the United States had smart phones with internet access, and at least 85% of all individuals 15 to 18 years of age had cell phones either with or without Internet access (up from 56% in 2004). The new generation of students arriving at our institutions is digitally literate, connected, social, and immediate. This requires educational institutions and others to become more prolific communicators in these new digital worlds.Foothills II20111025T09450020111025T103000
Lead the Horse to Water, And Make Damn Sure It Drinks: How to Lead Successful & Transparent Projects
Lead the Horse to Water, And Make Damn Sure It Drinks: How to Lead Successful & Transparent Projects (MMP41)When it's your job to be sure a project gets done and gets done right, there is limited room for error. You need to lead your team to the finish line on-time and on-budget or face the music. Let me remind you of an all too familiar scenario: A project is dumped in your lap and you're given limited information as to how it came to be, and possibly where it's headed. Your availability wasn't considered, and now you're caught between a rock and hard place, left to clean up someone else's mess. Newsflash: A project led poorly will likely fail miserably. We've all seen it happen or have heard the horror stories. It's important to remember that in these moments, the leadership within your organization doesn't begin and end with your Director or Vice President; it shouldn't "end" with anyone -- you have the power to raise the bar; to set the standards; to become a project rockstar by being innovative, creative, professional, and most of all, a leader. When filling the shoes of a project manager, you need to develop & keep a very specific toolset nearby (hint: it has nothing to do with a PM certification hanging on your wall). That toolset will help you avoid dangerous terrain, keep the people you're working with happy, energetic, optimistic and on-track, and give you the confidence to communicate effectively with your stakeholders, be it the newest staff member or the most rigid department Chair. Join me in this session as I share with you my project experiences, show off some great tools you can put to work right away, and provide tips on how to lead your team of 5 or 50 or 500+ on down to the watering hole!Big Bend20111025T09450020111025T103000
A Little Birdie Told Me - What the H1N1 Outbreak Taught Us About Using Twitter
A Little Birdie Told Me - What the H1N1 Outbreak Taught Us About Using Twitter (SOC41)Traditional media scholar Michael Skoler recently said, "Today, people expect to share information, not be fed it. They expect to be listened to when they have knowledge and raise questions. They want news that connects with their lives and interests. They want control over their information. And they want connection – they give their trust to those they engage with – people who talk with them, listen and maintain a relationship." Though Skoler was talking about traditional media, the principles of engagement apply to social media as well. We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Do folks actually listen to what we have to say when we tweet? What do they do with that information? After studying Twitter interaction surrounding the H1N1 outbreak in 2009, prevalent themes (reasons people Tweet) were identified. How information about the virus was shared, reshared, and modified - as well as how individuals acted on that information - was eye opening. This research has concrete implications for how we use Twitter in an university environment, and how we integrate it into our communication plans.Texas Ballroom, IV - VII20111025T09450020111025T103000
Mission: Impossible - Content Management
Mission: Impossible - Content Management (TPR41)Your mission, should you choose to accept it: deploy a enterprise-class content management solution that runs entirely on your existing web server environment, supports multiple sites, maintains existing user access, security, and disk quota protections, is easy for non-technical contributors to learn and use while being flexible enough to handle a wide range of sites, and is relatively simple for IT to maintain--while still being expected to do your day-to-day job functions, as well. All of this, of course, is expected on a budget of zero. While this may sound like the plot of a sci-fi thriller, it is the very real challenge presented to a team of five IT and Publications staff at RIT two years ago. After polling contributors on the options they'd expect from a CMS offering and convening a group of developers from across our campus community to evaluate several options, we decided that Drupal would best fit our needs and started down the long, bumpy road to deployment. Despite many technical hurdles, project members leaving the university mid-way through the project, and many late nights and weekends, our team was successful. This session will demonstrate the final approach we took to achieve our goal--including our unique configurations, custom module development, and automation tools--while discussing the problems and pitfalls we encountered along the way. We'll also look at management, performance, and scalability enhancements that we are considering as part of a "phase two" of the project. Anyone looking to deploy Drupal, or any content management system for that matter, should attend to learn from our successes...and our frustrations. ----------- If this session is chosen for the TPR track, I'd like to request session TPR3. John knows why. :) To help classify this presentation, it will focus mainly on the technical details of deploying Drupal, including server architecture, Apache configuration, and module development.Hill Country A & B20111025T09450020111025T103000
Building a low cost mobile web presence
Building a low cost mobile web presence (COR41)There’s no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn’t on your 2012 web strategy, it needs to be and soon.   This vendor independent presentation will provide practical advice on how to prepare for your organisations shift to mobile and, importantly, how to build a mobile presence without ‘breaking the bank’.     It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices.  The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site. 20111025T09450020111025T103000
10:45
11:30
AM
Drupal 7 for a University CMS
Drupal 7 for a University CMS (APS42)Let us walk you through our experience implementing a campus-wide redesign of our entire University web presence using Drupal 7. We'll talk about the power of Drupal 7, technical underpinnings, information architecture, managing content, bells and whistles, leveraging external expertise, and getting buy-in from all of campus.Hill Country C & D20111025T10450020111025T113000
A Utility Belt Approach to Mobilized Content
A Utility Belt Approach to Mobilized Content (TNT42)Before you embark on your great mobile mission, put the technology aside for a moment and let's talk about the content.  What goes into a strong mobile strategy?  We'll show you how to inventory your available resources and optimize them for mobile delivery.  Let's leverage the best data and content sources and suit up for mobile web, apps and more. Foothills II20111025T10450020111025T113000
Everything But the Kitchen Sink – A campus wide web redesign perspective
Everything But the Kitchen Sink – A campus wide web redesign perspective (MMP42)Are you launching a campus wide reassessment and redesign of your institution’s web presence? This presentation will explore American University’s eventful journey from concept to launch to a mature and thriving distributed web publishing culture. The journey began with assessing the legacy web that lacked brand realization, consistent design, defined architecture and timely content. The assessment involved understanding AU’s key audiences and coming up with a concept that appealed to those key audiences. Numerous focus groups, surveys and in-depth interviews were held through the entire lifecycle of the project. Starting with a broad study and assessment, AU successfully launched a fully rearchitected, rebranded web site with fully redone, new content in 18 months. The scope included all the university’s offices, schools, and academic programs. The AU team successfully debated brand identities and sub brand statements, deliberated design decisions, selected and implemented an enterprise content management system, rolled out web applications, and completed redid over 30,000 pages – all in 16 months. At the heart of the implementation was defining the role of content leads across campus and bringing them together to train them on the new system, explore web writing techniques, learn web 2.0, and help form a distributed content publishing group. Content leads worked with staff, faculty, students and alumni to shape the content for the new web. This group not only played a key role during implementation, it is largely the operational model for ongoing web publishing on campus. This presentation explores an overall approach to web redesign, role of multiple governance committees, methods to achieve balanced compromises, resulting in a successful launch. After almost 2 years of launch, the site still looks fresh with new, timely content, the campus community feels connected, and AU is well on its way to incorporate the newly developed brand!Big Bend20111025T10450020111025T113000
E-Expectations 2011: The Online Expectations of Prospective College Students and Their Parents
E-Expectations 2011: The Online Expectations of Prospective College Students and Their Parents (SOC42)To recruit prospective students today, you have to look beyond your Web site. The rise of social networking and the growing use of mobile Web access have fundamentally expanded how students access information and interact online. You also have to look beyond students to their parents, who often play a key role in the college decision process. How can you meet what may be two very different yet equally important sets of online expectations? This session will discuss research into the online expectations and behavior of college-bound high school seniors and their parents. Based on a parallel survey of both groups, you will learn what students and parents expect from college Web sites, the content and features they value most, their expectations for mobile site content, and how they perceive Facebook, Twitter, and YouTube as recruitment tools. The presenters will also review the attitudes of students and parents toward new online applications such as cost calculators, interactive maps, and QR codes for smart phones. At the end of the session, you will have a better understanding of how to serve prospective students and their parents online, how you need to adjust your strategies between the two groups, and most importantly, how you can engage them, connect with them, spur communication, and provide an online experience pushes students toward enrolling.Texas Ballroom, IV - VII20111025T10450020111025T113000
Plug It In: Writing Better WordPress Plugins
Plug It In: Writing Better WordPress Plugins (TPR42)Writing a WordPress plugin can be extremely simple, but in order to write a good WordPress plugin, it takes a little more work. I will walk you through five simple tips to help improve your WordPress development skills and techniques.Some of the topics covered in this presentation are:Making your plugin extendable - allowing other developers to add functionality to your plugin without having to modify the plugin itselfAvoiding conflicts with other pluginsMaking your plugin multisite (and even multi-network) compatibleHelping to future-proof your pluginSpiffying up your readme fileHill Country A & B20111025T10450020111025T113000
JQuery Mobile and Ingeniux CMS – Solving the Mobile Web Challenge
JQuery Mobile and Ingeniux CMS – Solving the Mobile Web Challenge (COR42)Do you think the mobile Web it too complex and too expensive? No longer. Ingeniux will demonstrate Web Layers, a new approach for building rich mobile websites and applications using standard web technologies like JQuery Mobile. Lean how to set-up mobile device detection and forwarding, create task-based mobile experiences, leverage your existing content, unlock on-device capabilities, and create intuitive multi-touch interactions that work on any leading device – from Apple iPhone and iPad to Android and RIM Blackberry. Padre Island20111025T10450020111025T113000
11:30
AM –
12:10
PM
Lunch, sponsored by SiteImprove (Texas Ballroom, 2nd Floor)
aea425b0-a674-4ab8-9f8e-4c1c0d91947b@2011.highedweb.org 20111025T11300020111025T121000
12:10
1:15
PM
General Session
Better Education through the Web
Chris Wilson, Open Web Guy, formerly of Microsoft and now working as a Developer Advocate at Google, Inc.
Sponsored by
Higher Ed Experts
20111025T121000 20111025T131500 Chris Wilson
1:30
2:15
PM
The Status of Web Accessibility in Higher Education to People with Disabilities
The Status of Web Accessibility in Higher Education to People with Disabilities (APS43)Web accessibility is an increasing problem in higher education, but little data is available on actual implementation of web accessibility policies. This presentation will give some light to the types of web accessibility problems faced by universities by analyzing over 23,000 web pages at over 180 universities home pages, admissions pages and Liberal Arts Sciences pages. The analysis focuses on key accessibility indicators including page titling, use of headers to provide document structure, labeling form controls, alt text for images and header markup for tables identified as data tables. The results show that web accessibility continues to be a major problem. Most institutions have policies on web accessibility but very few institutions actually implement programs and assign administrative responsibilities to insure compliance through auditing accessibility. The data from this study shows that most higher education web sites still lack basic accessibility features. Even ALT text for images, often the poster child for web accessibility, was only fully implemented on 62% of pages. Forms control labeling was the most troubling with less than 30% of pages with form controls having proper labels for all the form controls on the page. In general only about 50% of pages used best practices for titling web pages and properly nested heading elements to help students understand what web page they were on. Of the few pages with data tables almost all did not provide all the information needed for accessibility. The only bright light was that most universities seem to be moving away from using tables for the layout of content, with 77% of pages passing the table nesting rule. Developers need to learn more about the accessibility of their web resources in order to develop web accessibility management plans for their institutions. Accessibility has to be treated in a similar way as security, as a necessary and import part of making web resources accessible and usable to all students, including those with disabilities. The Illinois Functional Accessibility Evaluator (FAE) is a free tool that can be used to effectively measure and guide web developers in creating highly accessible web resources that comply with WCAG 2.0 and Section 508 requirements. Data on web accessibility is the first step in raising the awareness of IT professionals to take away the plausible deniability of not knowing the accessibility of their web resources.Hill Country C & D20111025T13300020111025T141500
A Data-Driven Content Strategy Idea for Redesigning the Institution's Website (work in progress)
A Data-Driven Content Strategy Idea for Redesigning the Institution's Website (work in progress) (TNT43)As the only web professional at my institution, the idea of coming up with a strategy to redesign the institution's website seemed ridiculous, so I took a few steps back and looked at what I was already doing: (1) Google Analytics had been in place for five years collecting data; (2) Google Site Search - the free one - was integrated with those Analytics and had been online for nearly the same length of time; (3) I have an online FAQ/Knowledgebase system that's been running for more than two years now with its own reporting/analytics data, but I needed a bit more info. to bring context into the mix of this sea of data - a website satisfaction survey! I now have thousands of contextual responses from site visitors to go along with the other three data sources, and now I know the following: (1) What users are doing - ANALYTICS; (2) What users are searching for - SITE SEARCH; (3) What users are asking about and the answers they're most interested in - FAQ/KNOWLEDGEBASE SYSTEM; and (4) What users think of our website, whether they are satisfied with it, and whether they have been able to do what they came to the website to do - SATISFACTION/PURPOSE OF VISIT SURVEY. Putting that all together, I now have a solid base of statistical information with which to 'argue my case' to administrators, and with which to build a solid, usable, 'requested' site structure for our site visitors. The best thing about all of this is that three of the four systems I’m using are totally FREE and easy to setup/implement. (only the FAQ system is vendor-provided, but it’s inexpensive, and there are open source solutions that could provide that functionality). I will present the steps I have taken to evaluate/analyze the data I’ve collected, and demonstrate how that data is helping me to put together a content strategy that is backed up by solid statistical information that is enabling me to get administrative buy in as well.Foothills II20111025T13300020111025T141500
How to Break Things Really Good
How to Break Things Really Good (MMP43)A non-developer’s cheat sheet on testing websitesDevelopers are some of my best friends, so please don’t take this the wrong way, but: Never trust a developer — at least when it comes to whether their latest web project is ready to go.But isn’t it hard for a non-developer, someone outside the technical thick of things, to evaluate the quality and launch-readiness of a web-development project? It can be, but this session will offer a set of principles, disciplines, and tips that can turn you into a top-notch quality tester. At long last, you’ll learn how being judgmental, skeptical, picky, and paranoid can actually be professional assets.I’ve got some deceptively simple principles (for example, “Don’t assume it works”) that we’ll dig into with real-world examples, so that you can learn how to break your own site first, before your visitors have the chance. We’ll talk about such wonderful things as usability, consistency, and security, and how to tell a launch-blocker from a nice-to-have. We’ll talk about what kind of bug-tracking tools can help and how to catch some often-overlooked steps. And we'll talk about that delicious, secret satisfaction when you break something really good.But it’s not all smashing glass and banshee shrieks. I’ll also share tips about how (and why) to love on your developers, and what you should include when you report the problems you find. In the end, they’ll truly thank you for being so good at breaking their handiwork — and helping them fix it.Above all, we’ll always keep in mind the most important thing: your users.Big Bend20111025T13300020111025T141500
Measuring the Result of the Bright and Shiny
Measuring the Result of the Bright and Shiny (SOC43)Social media is transforming online communications. Facebook, Google+, Twitter and the likes have all captured our interest and have become the hot topic in digital communications. Furthermore, institutions are beginning to conduct social experiments on their .edu. Whether we're using these tools for recruitment, retention, brand awareness, or because everyone else is, we need to focus on what works well. In this presentation, we'll look at what it takes to setup a measurement strategy, the tools available to track social media efforts and how to gauge the success (or failure) of your social media efforts.Texas Ballroom, IV - VII20111025T13300020111025T141500
The *!#* site is down! Again!?
The *!#* site is down! Again!? (TPR43)At any web conference, there are always presentations honing in on how to communicate with your desired audience. But the best built site becomes useless when the platform it runs on is down. I'll talk about the things you can do to provide a web platform in the cloud experience without platform in the cloud expenses.Hill Country A & B20111025T13300020111025T141500
To Be Announced
2:15
2:45
PM
Refreshment Break, sponsored by Deque (Texas Foyer, 2nd Floor)
21fef387-008a-4999-ab6e-5f9bf159eeab@2011.highedweb.org 20111025T14150020111025T144500
2:45
3:30
PM
One Calendar to Rule Them All
One Calendar to Rule Them All (APS44)Do you know what's happening on your campus today? If you don't, can you easily find out? Until recently, anyone curious about what was happening at the College of William & Mary would have answered "no" to both of these questions. We'll share with you how we successfully created an integrated events calendar for the William & Mary community to include: - why it was important to have our campus events accessible in one place - what kinds of events are included - how we decided to build it, style it and integrate it into other systems - our strategy for getting the campus to buy into it and use it - how we measure its successHill Country C & D20111025T14450020111025T153000
Make Quality Content Count with Web Analytics
Make Quality Content Count with Web Analytics (TNT44)Instinct and gut feelings are nice, but numbers are better. Analysis and measurement are the “so what?” of content strategy, demonstrating content value. With these elements, you can quantitatively evaluate content quality, including the efficacy of communications, usability, SEO, branding, and user experience design. Web analytics is an essential part of this process: it identifies how users interact with your web content. It informs content audits, analysis, and governance. But you won’t find these insights through mere dashboard metrics. Better insights and smarter decisions depend on context—and that’s where analytics can help. An analytics strategy puts data in context. Without context, your data is meaningless.This session will discuss how you can develop an analytics strategy with methods for assessing content quality. Understand how to define useful, contextually relevant metrics and KPIs that support your content strategy and governance plan; evaluate content types and delivery channels; measure conversions and engagement; identify influence and reach; and enable content owners to adapt to evolving website and user goals.Don’t just go with your gut: create and maintain content that proves to be effective.Foothills II20111025T14450020111025T153000
What Colleges Can Learn From The Insane Clown Posse
What Colleges Can Learn From The Insane Clown Posse (MMP44)It sounds crazy, right? What could respectable institutions of higher education possibly learn from a controversial rap group comprised of high school dropouts dressed up in clown makeup? Well, love them or hate them, the Insane Clown Posse make millions each year by applying basic marketing and branding techniques that any college would be wise to avail themselves of. This presentation shows you how. I'll discuss concepts like finding your uniqueness, owning your identity, creating an experience and community building, and then showing real world examples of how colleges have applied these concepts to build their brands. It doesn't matter if you love them, hate them, or won't let your kids listen to them - you can't ignore the power of the lessons they've taught us. If you do, they are just laughing all the way to the bank. And no, you (probably) won't be forced to listen to their music :-)Big Bend20111025T14450020111025T153000
In the Shadow of the Colossi: Alumni online communities in the age of Facebook and LinkedIn
In the Shadow of the Colossi: Alumni online communities in the age of Facebook and LinkedIn (SOC44)Your alumni online community can't compete with Facebook for social conversations, and it can’t compete with LinkedIn for career connections - so don't even try. It can, however, provide tools and information that alumni cannot find anywhere else. Find out how to combine the benefits of your proprietary network with the major social media outlets to create a one stop toolkit to help your alumni do what they want to do quickly and easily. Unlike admissions, where the demographic is largely homogenous in terms of age and technological aptitude, alumni span many different generations and a wide spectrum of comfort levels with technology and preferences for media consumption. It is a real challenge to successfully leverage the right online tools for the right alumni sub-audience while keeping everything under one cohesive brand. I hope my experience at SUNY Geneseo as manager of the U-Knight launch project and ongoing role as online community manager can help others who are undertaking such projects. I’ll speak about the approach I took to U-Knight and what progress and stumbling blocks have been encountered along the way. Specifically this presentation will be useful for those working with: - Harris Connect, iModules, and other online alumni directory software - Alumni relations websites - Facebook, twitter, and LinkedIn pages that are targeted towards alumni audiencesTexas Ballroom, IV - VII20111025T14450020111025T153000
Management and technical issues in migrating a LAMP hosting environment and its sites
Management and technical issues in migrating a LAMP hosting environment and its sites (TPR44)At Princeton University the Office of Information Technology recently completed a project that replaced our old home-grown LAMP web hosting service and its 238 sites with a new LAMP hosting service using the cPanel web hosting environment. This talk will cover the highlights of this large project: - the project methodology we used and how the team was structured; - how our architecture sub-team chose a replacement product; - our customer communications strategy, and how we got 145 customers not under our direct control to migrate their own sites according to our schedule; - some technical specifics concerning the cPanel hosting setup we are using; - the challenges we faced in creating customer sites in cPanel; - the issues and seeming incompatibilities we encountered as in-production web applications were migrated to a fundamentally different technological environment, and the steps we took to overcome these problems.Hill Country A & B20111025T14450020111025T153000
Website Content Quality Assurance; the Proactive and Automated Way
Website Content Quality Assurance; the Proactive and Automated Way (COR44)Learn how hundreds of schools are managing the quality of their website content when budgets are tight but web presence remains important. Most websites have errors such as broken links, misspellings, and countless accessibility issues. For academic organizations these errors cost more than time and manual labor but also represent a loss in prospective students. Siteimprove prevails with SiteCheck as a cost effective SaaS solution which checks your website every five days and will automatically email the exact positions of these errors to individual editors. When your school’s website is in transition or mapping new web initiatives, it is fundamental to know what lives on your site and where it is located. . SiteInventory, a unique component to SiteCheck, is a rolling site audit that includes all; documents, email addresses, phone numbers, media files, expose social security numbers, java script, and more to provide unmatched accuracy. Go live with your new site with SiteCheck ensuring your standards are met; protect your investment. We look forward to providing you a tour! 20111025T14450020111025T153000
3:30
5:00
PM
Poster Sessions
@2011.highedweb.org 20111025T15300020111025T170000
6:30
9:30
PM
Excursion at The HighBall, sponsored by Jadu (The HighBall, 1142 S. Lamar Blvd, Austin)
ebe2bccd-7330-4b00-8fba-0d6508db4970@2011.highedweb.org Excursion at The HighBall, sponsored by JaduResplendent in full retro décor, the HighBall is the best diner (and more) this side of 1960. Featuring bowling, themed karaoke rooms, skee ball, a ballroom and Tex-Mex comfort food/heavy hors d’oeuvres.20111025T18300020111025T213000

Wednesday, October 26

Applications and Standards Content Marketing, Management, and Professional Development Social Media Technical: Propeller Hats Required
8:00
9:00
AM
Breakfast (Texas Ballroom, 2nd Floor)
c89b1fd6-6796-457a-8b68-8f7d968411ad@2011.highedweb.org 20111026T08000020111026T090000
8:15
8:45
AM
Best of Track Awards (Texas Ballroom, 2nd Floor)
8516b4dd-be5b-4e88-bffb-b94acf95a8ba@2011.highedweb.org 20111026T08150020111026T084500
9:00
9:45
AM
Building a DIY Student Portal from Scratch
Building a DIY Student Portal from Scratch ()No one wants to remember another password. So why do your faculty, staff and students have to keep a list of passwords, IDs, and usernames for your campus email, classroom, and registration services? You may not have tens of thousands of dollars to put down on a service portal to gather everything; the Web Team at Valdosta State definitely didn’t in 2012 when they launched MyVSU. By creating partnerships across divisions with design, IT, communications and others, they developed a dynamic portal, maintained by the entire campus. Developing your own service portal in-house not only saves your institution expensive setup and service fees, but also allows the talented people you have on campus to flex their creative muscles and deliver exactly what your constituents need. By providing a single sign-on, customizable portal for all of your campus services, you can serve your students, faculty, and staff, while gaining a captive audience for targeted institutional communications. Imagine: A student failing Math 1101 receives an email alert with information about math tutoring, or any of the other thirty services offered! The portal also allows advisers to directly connect to their students via a messaging component, and more. The VSU Web Team will discuss the challenges and opportunities that arose during the implementation of the portal, as well as share the developments and evolution of the portal. Attendees will be able to ask questions about the portal, the design process, and the data warehouse project in order to help streamline web services on their campuses.20111026T09000020111026T094500
Putting students first: The uOttawa.ca redesign
Putting students first: The uOttawa.ca redesign ()The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new mobile responsive Drupal Web content management system put in place to replace the numerous in play, the entire content and purpose of the site was rethought according to a thorough analysis that focused on the needs of users first. Nichole McGill, Web Communications Director for the University of Ottawa, reveals what she learned in her multi-year odyssey to transform uOttawa.ca to make it mobile, ensure that all requirements met the unique bilingual needs of the largest English-French university in the world, all the while pushing the bar for university sites.20111026T09000020111026T094500
Automate all the things with Yo, Grunt and Bower
Automate all the things with Yo, Grunt and Bower ()Yo, Grunt and Bower are new ways to help you streamline you site/app building process. Grunt is a task manager that can do lots of cool things like compile you SASS into CSS, move files around, compress files etc. Yeoman is a site/app generator. Do you want the scaffolding for a new angular app? Just type a few easy commands and it is generated. Bower is a dependency manager that maintains a list of libraries needed for your site. Need the latest JQuery? JQuery UI or Angular? Just add it to a json file and you will always have the latest.20111026T09000020111026T094500
Novice to Pro: The Journey of a Self-taught Web Developer
Novice to Pro: The Journey of a Self-taught Web Developer ()Web development has come a long way since 2004, the year Vineyard put his first website into production. Hehad been learning about programming for a while, but he didn’t understand the steps he needed to take next. Vineyard says he had almost no context for getting a programming language to work. Best of all, he was programming PHP in Dreamweaver on Windows XP (yeah, baby!). The work he does today is drastically different from the work he was doing then. Vineyard utilizes tools like virtual machines, command line utilities, pre-processors, and package managers. How did he get here? How do others get here? In this session Vineyard will tell you about the journey he's taken to becoming a self-taught, professional PHP web developer and give you hints on where he thinks the web development industry is going next. He will highlight the use of DevOps and testing, future frameworks and tools, and statements from thought leaders. From a leadership perspective, too, he'll talk about how to keep your co-workers and followers from making the same mistakes he made. Vineyard will also give tips on how to encourage their personal growth into the awesome world of web development.20111026T09000020111026T094500
Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration
Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration ()Less than two years ago, the largest department at Carnegie Mellon University ran a student database off defunct software, required students to complete forms by hand and collected qualifying exam documents from 25-35 students each semester via email. Since then, the university has updated its student database, built a department-wide data warehouse, introduced interactive forms and created a cloud-like solution for qualifying exam document collection. The key to these improvements has been the fruitful working relationships between academic advisors and technical staff. This presentation will provide an overview of how the presenters framed and prioritized IT requests, partnered with IT staff to make small and large-scale projects come to fruition and gained support in new IT initiatives. They will address the challenges of communicating across domains of expertise to successfully implement new technology solutions from both a higher education and IT perspective.20111026T09000020111026T094500
9:45
10:15
AM
Refreshment Break (Texas Foyer, 2nd Floor)
69c2414f-400d-459a-b6ec-9a316574aed6@2011.highedweb.org 20111026T09450020111026T101500
10:15
11:00
AM
Building a DIY Student Portal from Scratch
Building a DIY Student Portal from Scratch ()No one wants to remember another password. So why do your faculty, staff and students have to keep a list of passwords, IDs, and usernames for your campus email, classroom, and registration services? You may not have tens of thousands of dollars to put down on a service portal to gather everything; the Web Team at Valdosta State definitely didn’t in 2012 when they launched MyVSU. By creating partnerships across divisions with design, IT, communications and others, they developed a dynamic portal, maintained by the entire campus. Developing your own service portal in-house not only saves your institution expensive setup and service fees, but also allows the talented people you have on campus to flex their creative muscles and deliver exactly what your constituents need. By providing a single sign-on, customizable portal for all of your campus services, you can serve your students, faculty, and staff, while gaining a captive audience for targeted institutional communications. Imagine: A student failing Math 1101 receives an email alert with information about math tutoring, or any of the other thirty services offered! The portal also allows advisers to directly connect to their students via a messaging component, and more. The VSU Web Team will discuss the challenges and opportunities that arose during the implementation of the portal, as well as share the developments and evolution of the portal. Attendees will be able to ask questions about the portal, the design process, and the data warehouse project in order to help streamline web services on their campuses.20111026T10150020111026T110000
Putting students first: The uOttawa.ca redesign
Putting students first: The uOttawa.ca redesign ()The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new mobile responsive Drupal Web content management system put in place to replace the numerous in play, the entire content and purpose of the site was rethought according to a thorough analysis that focused on the needs of users first. Nichole McGill, Web Communications Director for the University of Ottawa, reveals what she learned in her multi-year odyssey to transform uOttawa.ca to make it mobile, ensure that all requirements met the unique bilingual needs of the largest English-French university in the world, all the while pushing the bar for university sites.20111026T10150020111026T110000
Automate all the things with Yo, Grunt and Bower
Automate all the things with Yo, Grunt and Bower ()Yo, Grunt and Bower are new ways to help you streamline you site/app building process. Grunt is a task manager that can do lots of cool things like compile you SASS into CSS, move files around, compress files etc. Yeoman is a site/app generator. Do you want the scaffolding for a new angular app? Just type a few easy commands and it is generated. Bower is a dependency manager that maintains a list of libraries needed for your site. Need the latest JQuery? JQuery UI or Angular? Just add it to a json file and you will always have the latest.20111026T10150020111026T110000
Novice to Pro: The Journey of a Self-taught Web Developer
Novice to Pro: The Journey of a Self-taught Web Developer ()Web development has come a long way since 2004, the year Vineyard put his first website into production. Hehad been learning about programming for a while, but he didn’t understand the steps he needed to take next. Vineyard says he had almost no context for getting a programming language to work. Best of all, he was programming PHP in Dreamweaver on Windows XP (yeah, baby!). The work he does today is drastically different from the work he was doing then. Vineyard utilizes tools like virtual machines, command line utilities, pre-processors, and package managers. How did he get here? How do others get here? In this session Vineyard will tell you about the journey he's taken to becoming a self-taught, professional PHP web developer and give you hints on where he thinks the web development industry is going next. He will highlight the use of DevOps and testing, future frameworks and tools, and statements from thought leaders. From a leadership perspective, too, he'll talk about how to keep your co-workers and followers from making the same mistakes he made. Vineyard will also give tips on how to encourage their personal growth into the awesome world of web development.20111026T10150020111026T110000
Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration
Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration ()Less than two years ago, the largest department at Carnegie Mellon University ran a student database off defunct software, required students to complete forms by hand and collected qualifying exam documents from 25-35 students each semester via email. Since then, the university has updated its student database, built a department-wide data warehouse, introduced interactive forms and created a cloud-like solution for qualifying exam document collection. The key to these improvements has been the fruitful working relationships between academic advisors and technical staff. This presentation will provide an overview of how the presenters framed and prioritized IT requests, partnered with IT staff to make small and large-scale projects come to fruition and gained support in new IT initiatives. They will address the challenges of communicating across domains of expertise to successfully implement new technology solutions from both a higher education and IT perspective.20111026T10150020111026T110000
11:15
AM –
12:00
PM
Closing Remarks, Prestige Award, Door Prizes (Texas Ballroom, 2nd Floor)
f8c0af7c-1fcd-4d2b-9024-642b8b014247@2011.highedweb.org 20111026T11150020111026T120000
12:00
12:45
PM
Closing Lunch (Texas Ballroom, 2nd Floor)
d57f8698-908e-4640-8b2e-4d1a73ab7624@2011.highedweb.org 20111026T12000020111026T124500
1:00
4:30
PM
Workshops
Admissions 101 For Web Professionals
Admissions 101 For Web Professionals (WRK7)A college’s website is primarily a tool to recruit prospective students. But do Web professionals really understand the world of admissions? According to Noel-Levitz’s E-Expectations 2010 survey of 1,000 college-bound high school students, 92 percent said that they would be “disappointed with a school or remove it entirely from their lists if they didn’t find the information they needed on the school’s website.” Having a grasp of the big picture and understanding your audience’s needs can be the most powerful tools in your arsenal. This workshop will give you an overview of all that you need to know about recruiting students, including the admissions funnel, demographic trends, the campus visit, recruiting events, tele-counseling, student search, social media, predictive modeling, the role of print, and more. We'll then tie these elements back to your school’s website to see how they apply.Hill Country A20111026T13000020111026T163000
Artistic Adventures in Adobe Photoshop
Artistic Adventures in Adobe Photoshop (WRK8)Adobe Photoshop is a veritable Swiss Army knife for producing digital media. From editing photography to creating animation, Photoshop is a flexible tool for Web professionals. A follow-up to last year’s successful “More Photoshop Secrets for the Web” this half-day workshop gives designers the tools for building inventive websites, editing photos, and producing unique multimedia. This workshop provides step-by-step methods for everything from designing simple graphics to perfecting video footage with Photoshop. A few of the topics we will cover: • Adobe Camera Raw for photo editing • The benefits and limitations of Smart Objects • The power of adjustment layers and masks • Photoshop blend modes and filters, including lens correction and liquify • Panorama and HDR photography from Adobe Bridge • Animation and video correction tools.  This session will not dwell on technical abstractions—instead we’ll explore the power of Photoshop with simple demonstrations and examples. While helpful to anyone who prepares photos for the Web, this workshop is most relevant to those already familiar with the basic functionality of Adobe Photoshop.Hill Country B20111026T13000020111026T163000
Going Mobile: Designing iOS, Android, and Web Apps with Standards
Going Mobile: Designing iOS, Android, and Web Apps with Standards (WRK9)There’s been a lot of hype about mobile devices since the debut of the iPhone in 2008, followed by Android and other platforms shortly after. Now that there are thousands of apps being distributed in app stores, many content providers and Web designers would like to participate in this space. But making apps is really technical and requires a lot of programming, right? It can... but it doesn’t have to. In this workshop, you'll learn how to design a native mobile app by using HTML, CSS, and JavaScript – and you'll get the code that you'll need to continue working and designing your own apps. In the process, you'll learn that your skills as a standards-based Web designer are much more valuable than you may have realized! This workshop will be an expanded version of HighEdWeb 2010's popular iOS app workshop; it will also cover how to design native Android apps, as well as web apps (for any mobile device), that use similar techniques. Participants of this workshop need to provide their own Macs and download and install the free Apple iOS SDK prior to the conference to fully participate in all aspects of the workshop. Note: the iOS SDK is a very large file and should be downloaded and installed prior to the start of the workshop.Hill Country C20111026T13000020111026T163000
HTML5 & CSS3 Makeover
HTML5 & CSS3 Makeover (WRK10)This workshop is a hands-on walkthrough of practical HTML5 and CSS3 examples found in typical Web projects. Rather than being a tediously technical and theoretical overview of the still-under-development HTML5 and CSS3 specifications from the World Wide Web Consortium, we will focuses on what is possible in today’s browsers and what you can put into practice the next day.Hill Country D20111026T13000020111026T163000
The Conversation Tree: The Art of Social Media Content
The Conversation Tree: The Art of Social Media Content (WRK11)What’s the secret to creating effective social media content? Does an institution actually create it or leave it up to community members—or both? Let’s face it: the concept of social media content has many of us baffled. While it’s easy to call social media content a conversation, it’s a conversation that demands tremendous commitment if you’re going to use it for marketing. It’s also one that takes place in numerous formats and virtual spaces that alter its perception and meaning. Think of it like a tree: a sparkable topic, question, or thought starts at the top, and if it’s managed well, it unfolds into a profusion of branches that nurture and grow a community. The successful community manager then is more like a horticulturalist than an alpha geek—or perhaps a bit of both—pruning and shaping your institutional social media conversation into something useful and meaningful. This presentation will explore the nuances of cultivating a social media conversation that will help you achieve your most important marketing and recruiting goals.Big Bend A & B20111026T13000020111026T163000
Web Application Security Boot Camp
Web Application Security Boot Camp (WRK12)Unlearn everything you thought you knew about building Web applications! This highly interactive session will first look at some common Web exploits to determine how and why they occur. Then we’ll explore many of the common pitfalls that allow Web applications to be exploited, with detailed examples and discussions around best practices to prevent them. We’ll delve into many aspects of Web application development that most books and training courses leave out, such as the proper uses of GET and POST; the best ways to authenticate users; when, what, where, and how to validate when it comes to user input; proper database techniques to avoid SQL injections; and system tweaks and third-party libraries that can help you make your applications more secure. This session is designed for anyone that does any kind of server-side scripting or Web application development. Most examples will be based on a PHP and Apache environment, but the concepts discussed apply to Web applications running on any platform. You will leave with a new way of thinking about the applications you build, allowing you to write better code.Big Bend C & D20111026T13000020111026T163000