TNT4: Lost in a Map: Understanding the Direction of Your Campus Map

Nick Catto 
CIO, nuCloud


The audio for this podcast can be downloaded at http://2011.highedweb.org/presentations/TNT4.mp3


Announcer: This is one in the series of Podcast from the HighEdWeb Conference in Austin 2011.

Moderator: It's my pleasure to introduce to you the kiddo from Newcloud. He will talk to us about the Campus map. Take it away.

Nick Catto: Thank you, sir. Yes, hear me OK? Thank you all for coming up here and braving t he 17th story glass elevator. I'm terrified of heights, so that window view is not helping. I'm only slightly less terrified of public speaking. So, if I run down the isles and I'm not back in about five minutes, I've got my slide on slide share. And fell free to track me down for some questions later.

I am Nick Catto, CIO and co-founder of Newcloud.com we're an interactive services company specializing in higher education. Our bread and butter over the past couple of years has been our interactive campus map framework, which allows campuses to upload their own campus map, click on the map create hotspots. Upload the videos and and the media of their map, and kind of just control their interactive map experience themselves.

I'm not going to make this a sales presentation, but I'll be happy to sell you a map if you want to talk to me after the presentation.

01:06

I'm also the lead web developer for the University of South Carolina Upstate, that's in Spartanburg, South Carolina, roughly 6500 students. I've been there for seven years now. And also like many of us, I also have my own consulting gigs. So three jobs, lots of fun.

So, anybody in here looking to do a campus map or improve an existing campus map? All right. I guess my first question is why are you doing this to yourself? Do you have an idea of what you're trying to achieve as your chancellor just told you, "Hey we need a map, get on it."

Or have you seen a real need for getting a campus map, whether be interactive, or google away finding maps something like that. What are you trying to achieve and who are your audiences? Kind of the point of this presentation as we've been helping clients for the past few years. I know a lot of people want a map, but they don't necessarily know why they need the map.

02:01

They haven't pointed out who their audiences are. They don't know what the point of the map is.. So hopefully I'm going to show some stuff that might help you along the way. First of all quota came up with empathy -getting into somebody else's shoes.

How are you going to help somebody get to where they're going unless you know where they're coming from. So, try to get in some people's shoes. In this case we're going to look at prospective students, current students, and alumni and see how they're going to use your map. I've kind of made up some stories to illustrate these.

So, first let me tell you a story all about how my life get twisted upside down. Our first perspective student is going to be Will Smith. Everybody familiar with freshmen's bel air? Am I in the right generation here?

[Laughter]

OK. Will Smith, he lives in Philadelphia born and raised. Researching potential colleges, he's looking at attending a school on the West Coast. He's got about 10 schools, he's looking into but he's got an error that was down to about two or three because he can't visit all of them.

03:03

You know, the cost of travel is prohibitive, he's got a single mom, and she just wants him to get out of the neighborhood. So, how's he going to get out and narrow down the schools. Well, he can't visit them, so he's going to look at the college's websites.

He's going to take a look at their social media, interact with Facebook, look at their YouTube videos, all that stuff. He's going to look at the prestigious US news and reports maybe. And then he's also going to talk to family and friends and get their advice and so on and so forth.

But we're here because we do websites. So, let's take a look at our websites. Imagine your homepage, you probably got it's modern and branding, you've got some news and events that may or may not pertain to perspective students. You've got academic information, the great programs that kind of stuff, pictures girls under trees, or popular subject matter for your homepage. And hopefully you've got a map.

04:02

I mean, your schools and institutions it's where people -they're going to go to your school you've got current students who are already there, perspective students who you want to be there. And then you've got campus visitors who are going to come and try to visit your campus for whatever reason.

So, having a map on the homepage is a good idea. And making it easy to find is an even better idea. So, for all of these examples, I'm going to use USC Upstate because I don't want to step on anybody's toes. We've had some good maps we've had some bad maps. This is what happens when you pull up USC Upstate on Google maps.

Let's imagine that Will is taking a look at our website and this is the first thing he sees. This is the only map that we've got for him. You know, what does this tell a prospective student? There's a lot of dirt down here probably some construction, the pond over there very brown, our buildings have rooftops, and parking lots.

Doesn't show anything about campus life or anything what's going on on campus. There's no cars in the parking lot, maybe this place is ghost town.

05:00

This is not a good map for a prospective student. Sure it's going to help them when they get to your campus and try to drive around, but for now this is kind of pointless. So, he just completely goes by that university and next he goes over to Missouri University. They've got an interactive map.

This interactive map is at a 3D perspective here. He can see what the fronts of the building looked like. He can see the trees and roads, and he can actually click on a building and see more information about it. So here, that's the front of the building a description of the building's history.

There's a video that comes up and plays right from YouTube, it's a video tour guide. Somebody from the admission's department who actually knows the campus telling them about the campus. And then there's pictures that he could look through to get a better idea about what this campus is like. So, this is emulating the campus's experience much better than my Google map was. So, for prospective students, we want to show them what the campus is like. We want to attract their attention to the campus.

06:02

Because hopefully once they've decided that our campus is nice they like the way it looks, it's hopefully going to get them to request a campus visit. It's going to help drive that campus visit and control family's visitation cost because again they can get the feel of the campus without actually being there.

So, USA Today just advises students to take virtual campus tours using interactive maps of any other technologies out there because visitation cost can really you know get expensive. We haven't thought about it in a while because we're all done with college. But just imagine if you brought your mom and your dad, and your brothers, and your sisters, wanted to take a flight now out to Los Angeles or Bel Air or whatever. And yore going to have to get the flight, you're going to have to get your lodging.

And then you might want to look at a couple other schools. You're going to have to take time off work, and it can easily add up. So, for students who can't afford the trip, many universities are offering virtual tours in their interactive campus maps. So, when you're mapping for prospective students some things to keep in mind.

07:02

You want the maps to be media rich, you want it lots of pictures, lots of videos, again to try to emulate the campus experience. You want to reflect the culture of the campus, don't use a bunch of stage pictures. Students know when they see a stage picture when you've got a well diversed groups sitting on a fountain smiling, and throwing frisbees.

That doesn't ever happen. Well, not in our campus anyway. So, they can see that. Go on and take pictures of real people on campus doing real things. And don't go overboard with your information. This is a prospective student. They just want to get the overview of your campus. They want to see the main buildings, the student life building, the admissions building.

They don't necessarily want to see map the maintenance shed or anything like that. Just keep it important. So, this might be a campus with too much information. You've got building names, you've got every parking lot labeled. You've got the equestrian course over here on the soccer field. The skiing up there on the lake. This is too much information.

08:01

They want to see primary information on your campus. This information is fine when they are current student and they are trying to find the way around. But try to limit some of the options, just keep it basic at first. If you can some venders actually had Google analytic support to their interactive campus maps, and that can allow you to see which of the buildings or getting the traffic.

If your student life building is getting more traffic than your admission's building, it might be time to go in and add some extra pictures of that building, refresh the videos, keep it fresh. Also, adding a campus visit form right next to your campus map can help you get the students from looking at your campus map, scheduling a visit, and then getting them on campus.

Also if you can, include your map into your Facebook app using your embedded code from your map. And you could also add it to like any admission's micro sites or other websites you're using it on. You don't have to necessarily just keep your map on one page on your university's website.

09:06

So, congratulations. We'll enjoy the environment of your campus through your campus map, and now he's going to attend your school. I was going to do this myself but I don't feel like dancing today. So, that's our prospective student end user. So, next I'm going to look at the current student.

In this case we'll get a little more serious and go Frodo Baggins. He lives out in the country, not a lot of universities around the Shire. So, he's out in out of state college, 100 buildings or so in campus, big state school. And like a lot of students, he spends most of the time in his freshmen year kind of around his major's buildings.

He might be in the res hall, he might go out to the cafeteria, but he's going to spend a lot of time just maybe segment in a one corner of campus. So, he's going to need a map to help him go out and find the students store.

10:00

Sure he went to the book store when he first started as a student, but his dad dropped him off at the the store in a car, he hasn't walked there from his res life building. So, he's looking for the bookstore, he's out to find the ring. Josh has released its "Ring of Power" Collect ion for the class of 2015, Forge in the Fires of Mount Doom, you know the story.

So, his journey is going to begin. Of course where's he going to go to find the map of the campus, but your website. So, this is an example of a lot of maps we see. It's kind of a stylized map, it's a hand illustrated water color map. And just from looking at it you can tell this is good for -it doesn't have enough details to help him find where he is going.

Sure he can kind of use it, but it's not ideal. This is something you see typically in like a visitor's guide or in the back of university magazine that kind of thing. Then there's the infamous PDF map. You'd be surprise at how many universities rely solely on just a PDF map of their campus.

11:03

You know it's accurate, you can print it on, you can put it in your pocket, walk around with it. But there's no visual landmarks, it's top down. You can see the overview of the campus, but there's no way of seeing your current location.

If you're going to walk around with this you got to take it out of your pocket, unfold it, look around, and hope you can figure out where you are. So, this is his best option, he's going to use the PDF map. So, let's say he's living down here, and he's trying to get up here to the bookstore. He's going to sit down and kind of plot out his journey.

He knows that there's a parking lot right here even though it's not shown. He's going to go over this gray line whether it's there or not. This black thing is probably a road. This is a parking lot. So, he's going to make his way up to there. Through this massive sidewalks, I don't know what's wrong with the school.

And finally up to the bookstore. But little does he realize because he can't see the topography of the campus. That when he actually gets down here and start school in this way, there's a big embankment right here. He can't get up to this parking lot, he's going to have to sidetrack down here, go over here, and then suddenly he's lost.

12:06

So, Oklahoma state on their blog has suggested ways to not look like a freshman on your first day of school. Rules like, 'Don't wear your Oklahoma state hat with the Oklahoma state shirt, with your Oklahoma state pants.' Don't have your book bag full of books, because freshman always overdo their books.

Don't walk around where there's print out map in your pocket because people are going to know as you're sitting there looking around aimlessly with your paper map that you're a freshman and you're indeed lost. So, in their case they have an interactive map application for smart phones that can help them find their way around.

So, Frodo and Sam, they're lost. They're looking out on the quad, afraid to ask anybody questions. Nobody likes asking for directions. So, what can we do to help them? Well, we can build them a better map. Wayfinding maps like Google, Bing, Yahoo!, these are free tools. They're simple to use, people understand how they work.

13:02

They are especially good for larger schools with lots of roads because you can get driving directions directly to your campus. In our case we don't have roads that go directly to our buildings. It's kind of hard to see but you can see like the outline of our library building, our hodge center here. Roads go directly to it, but you could use latitude, longitude coordinates to get people in the general vicinity.

Now these provides walking directions, transit directions if you're in a larger city that's actually got transit back and forth, and driving directions. And because they're so widely use they've got built in mobile functionality. So, if you just got a PDF map on your campuses this is kind of a no brainer. It doesn't take a lot of money, it doesn't take a lot of effort. And using tools like Goggle mapmaker. you can actually go in and because Google satellite images are not always up to date.

In this example this house is demolished, this road doesn't exist, there's a road that goes through here. There's actually a building missing up there. You can 33 actually go in and outline your buildings, give them names, and upload that directly to Google, and they'll use the information anytime your map is fully up in a Google map and it's free.

14:07

Again we do with interactive maps so a lot of the times we get a client, not only did they want the map done for prospective students, but they also want it usable for way finding as well. So, some tips on using that; you're design element should be an obtrusive. When you design a map you could illustrate, there's a lot of different ways that illustrate a map.

You could have a realistic view of your map, you can have different perspectives, you might be looking kind of down on your map like this or you might be looking at it down more like this. It's important to make sure that a building doesn't cover up a road or an important pathway behind it, so you can use it for wayfinding.

Again you want to make sure important buildings are marked on your map. Think of what your students are going to be looking for. Some buildings don't involve students, you might want that building on the map, but you don't necessarily need to mark it out as a building.

15:00

Building stops can provide images and addresses. So, if you're using your interactive map to find your way. you could look at the map beforehand, see what the front of the admission's building looks like. And as you're wondering about, of I've seen the front of that, that's the admission's building over there.

And then again depending on your venders, some of them do provide mobile integration directly from the interactive map. So, this is the map that we did for Flagler University in Florida. This is a hand illustrated map and it's attractive enough for prospective students, but it's also usable enough for way finding. You can see streets, you could see a lot of the major sidewalks here.

And of you click on any of these buildings you'll get information about the building, the address to the building, and pictures of the building. Also we have a legend on the side, so if you're looking just for athletic buildings you can expand that and only select athletic buildings. Some tips with mapping for current students.

16:02

If you decide a mobile map, they'll just do an iPhone app, you can even do an iPhone app and an android app, or you could just make it an html file map that's accessible from all devices. Again, design element should be unobtrusive don't cover things up that are important. Try to find a perspective that works, add building pictures, videos, and descriptions.

These are going to aid in helping your students find where they're going. With Google maps you've got your walking transit driving directions. And you know, a lot of campus catalogs use building codes. And freshmen are walking around wondering where the ADMN building is. They don't know that it's really administration building. If you could add that building code to your map, that's going to help them as well. And of course add some addresses to this.

So, congratulations! Frodo has found his way to the student sort help from your mobile map. He got his ring, bad part was though it was a little too big. So, he's got to take it to the Julson's returning center and it's going to be quite a trip. Thank you.

17:07

So, our next end user this going to be campus visitor, alumni, or alumna, and just somebody who's coming to your campus. In this case, grandma as illustrated by Betty White. So, she's a USC alumna. Is anybody here from University of South Carolina? We're the daughter school that USC Upstate, we call them the mother ship. They kind of dictate what we can and can't do. And we like to poke fun, their website is pretty bad.

[Laughter]

So, I'll see then twitter a bit.

[Laughter]

Audience: Yes.

Nick Catto: Thanks. Well Betty, she's a wealthy actress, she's very self reliant in her old age. She doesn't do computers, you're technically her tech support, and she has a problem with the website she's calling you, if she's got a virus on a computer, she's calling you. Advancement ask her gift, she's our likely target. She's got tons of money, but the problem is she's moved away to California. She doesn't live near South Carolina anymore, and she wants to see the campus before she decides to give any money.

18:13

So, her grandson is playing his first football game, and she's flying out and visiting her alma mater for the first time in year. So, first though, she's got to find the stadium. She plans on finding the parking in stadium using the USC map, because she knows how to get to USC, she went there when she was a student.

But she got to find it first. So, let's take the view or the trip along with grandma here. Yes about to say this, I'm asking for it now. So, this is the USC website, and I've got it set to grandma resolution of course. Can't see the whole thing, but that's OK.

19:03

So, she's looking for something that says map or directions. So, let's just take a journey through their website here. I love that I could point this in here. That's a very large pie.

[Laughter]

As a prospective student, the first thing you would find about their university is they offer large pies.

[Laughter].

So, you know going down the main navigation on the left, it's a little bit long. It's the a usability problem there. And then you apply office, business, campuses, colleges, and schools. Just keep going. There's some news and some pictures and videos, it' great. Oop, down at the bottom, down the very bottom, find places.

And there's actually a couple of ways to get to this. I did skip over. This one here says find our people, and places. But she's looking for something that says map or directions. She's not reading this entire link. So, after awhile she finally finds this link. Success. Oh no, that's not the map.

20:03

So, I've got some stuff I need to fill out here. I think I'm going to go to the stadium, I don't know what it's called, but we're just going to do stadium. Crap. She's calling grandson because the website is doing something weird. I'm on the website it says search pie, what's a search pie?

Finally he figures out, 'What's going on?' get through to -all right, search. Crap. There's three of them. The real stadium she's looking for is Williams Brice, but she doesn't know this one, Eugene Stone the third sounds a little more official, so that's where she's going. And here is her map, finally. Their mascot Cocky, he's down there, he's acting as the way finding point at super usable.

This is actually big campus in downtown Columbia, South Carolina which you cant really see here. They kind of zoomed in a bit. So, let's just drag the map and -it doesn't drag.

21:02

She knows how Google map works, she knows how Yahoo! map works, this isn't working. Oh, here's Mary it's kind of map quest 2001. So, let's see that.

[Laughter]

Well, Cocky's gone and we're lost. Well, she's going to take here best bet. She's a good old girl, she's going to figure this out. So, South Maine, and Sumter around about there. So, let's proceed to the trip. All right. So some problems along the way, we're way too many roadblocks.

Again your university or college should be found just place the map on your homepage. Do some analytics, see how it works out. I bet you'll find that it's probably a good idea to get people looking at your map especially if you've got a nice map that's attractive, that's going to help prospective students.

I know there's a lot of real -or not much real estate on the homepage and everybody want something, but just go ahead and do it.

[Laughter]

Operating the map should be intuitive. People know how to do maps, I mean there's kind of a standard out there and people know how they work, can zoom in, zoom out, drag them around, click on things, that's how they work.

   
22:09

And with your map you know the road names, addresses, and landmarks should be visible because that's what people use to navigate. On this case grandma got lost. She headed the campus early with the best of intention.

She found the wrong stadium. it turns out it was like a rugby stadium, who knew the head of the rugby. So she slips and falls in a muddy field, now she's dirty, and she's lost and sad. Poor poor poor grandma. Look at what you've done to her.

[Laughter]

So, no one likes asking for directions, but luckily as student comes up and says, "Poor dirty grandma, look what our web team has done to you. Our school's campus map -here's a stadium I google map. She doesn't look happy. How do you think she will respond with advancement says, "Hey, so how's that trip to South Carolina?"

She's going to tell where they can put their donation. A visitor map it's not complicated. Get the people to campus and then get them around campus once they're there. That's all it's got to do.

23:05

But one problem you're going to run into with campus visitors, you don't know how they're coming in to your website with prospective students, you kind of have an idea, they're probably finding you from an admission's microsite, or they're finding you from the homepage of your website or your Facebook page.

Current students are probably either on homepage or the current students portal. But here they might be coming at anywhere, they might be Googling the stadium, they might be going to a theater event that they've found on a poster and used the QR code for. So, I'd like to suggest the multi faceted approach.

Have an interactive map, have a Google driving map, have those PDF maps, I mean they still serve their purpose. People like to print things out especially older people, they want it on paper. If you can make it mobile friendly, that's even better. And don't forget your old old way finding signage, I mean, worst case scenario, they've made it through your campus, don't know how they're going to get around.

They see this at an entrance, and they know, "OK, well I can sit here and listen, forgot where I'm going."

24:03

So, yeah it's a surprise 35% of adult population owns a smartphone so, again it's like the fifth or sixth time I said, use a mobile map, it's a good idea. So, congratulations! Your bad map discusses the school potential donation and you know when advancement finds out from her that the map was the issue, you might be out of the job, might be for fetch, I don't know, it's a bad economy.

So, tips and tricks that's kind of get us through the -I've tried this it's a bad idea.

[Laughter]

They get to see some of our audiences, so again hopping to somebody else's shoes think about how they're going to use your map. Don't just sling a map up there and expect it's going to work. People are going to rely on that map. So,some tips and tricks. The biggest problem I see, people don't start a committee.

They're in communications, and communications decides we need a map, so let's do it. But the forefolks in admissions they're budget stretched out, they haven't had money from app, but they really want a nice virtual tour.

25:01

So, try to get everybody together, cross some silos, consider how the other departments can be involved. If you've got a photography department, see if they can help out with some photography. If you've got a video department, get them out there and sling in some cameras up some people.

The key players in the project, don't create your map and not involve your dean of academics, or your president, or whoever is involved at your campus because they're going to see the map, you know when the big wigs are in their office and they're complaining about having a hard time finding them, they're going to say, "Well who made the map? Why was I involved in this?"

So, just let them know you're making a map. You might not be important actually have the moment committee but let them know. Keep committee members objective about the design. You know, when you get a bunch of people together in a room and say we're designing something, all of a sudden when somebody says purple or orange, I like green.

That's not the point of the committees for. The committees are there tow figure out who the audiences are, what they're trying to accomplish, who's going to see the map or kind of budget timeline they've got.

26:01

Create a timeline because this things can be really get out of hand. I mean just to me when I think about making a map it's not a big deal, but I do it all the time. But for some colleges, especially larger ones there's a lot involved in this, you might have to have a map illustrated. You might have to have buildings added to your existing map.

So, that's going to take some time, you're going to have to have resources gathered up. You're going to have to do some usability testing and then finally deploy it. Are you going to deploy it in the middle of semester are you going to wait till fall break, Christmas. Did a timeline together so things don't get off track. Allocate test to the appropriate groups.

Again admissions might not be the team to take the pictures, keep your photography folks to do that. And if you deal with an outside agency either to create media or to write content, or to actually do map, implementation, assign a single point of contact. Find somebody from the committee that's going to act as the head chair for this and make them the single point of contact.

27:02

You don't want your interactive map company calling admissions, and the admission saying, "OK let's do this this and design that." And then communications calls a week later and says, "Oh, don't listen to those guys, they don't know what they're talking about. Just completely forget what they said and do what we said."

It's going to make a mess. It's going to draw the project doubt, people are going to be unhappy, and you're going to waste times and hours with the company you're working with. Simple stuff here, determine your map style. You want the 2D map, you know the kind of the top down like Google map, or do you want a 3D map? 2D maps are usually a little less expensive because you're just drawing while directing those barriers and roads.

But these are a little cheaper, so the cost of entries is a little lower. And with some fancy JavaScript, you can incorporate a 2D map into a Google map fully complicated. 3D you can highlight buildings, landmarks, and surroundings. You know, university isn't a university without a fountain.

How are you going to see the fountains on the 2D map, they're going to be a blue circle, on a 3D map you're going to see your glorious fountain right there in front of the admin building or whatever.

28:05

Highlight buildings, landmark, and surroundings, that's going to help people find their way around, they're going to get a sense of how the campus works. They're going to be able to see that huge hill that Frodo had to climb up. It's going to help them get around. Also, important note, map perspective.

If you do a 3D map figure out where you're going to be looking at the map from. It might be a no brainer, but some campuses they refer to one side of the campuses East side of the campus or the West side of the campus. But if you spin the map around, so that north was at the bottom, that might be the most attractive view, that can cause some trouble. So, figure out what you really need to do. You don't want to have to re-illustrate the map when somebody decides that you've done it wrong.

Map design, just a couple of things; vector maps -is everybody familiar with the difference between vector and raster for the most part? OK. Sure. Vector maps they're easily scalable in creating programs like illustrator.

29:02

This feature information above all just kind of an example of a vector map. Very simple shapes and lines, it's easy to make edits to these. If I wanted to duplicate this building I could go on illustrator copy this, paste it over here. Now, I've got another building.

So, this are a little bit easier to work with and you can fit in more information. But they can look a little more simplistic. Raster maps gives you a little more detail. Like over here this is -it's like a picture of the university. They offer more detail, there's a lot more style options with that, but they are a little harder to add buildings to.

So, if you added a building right here at the quad for some reason, you have to figure out a way to match the rendering of this to put the new building in. Or is here, you will just draw another little rectangle and go on with your life. Hand render maps these are also a nice option. They are a little more time consuming.

One of our partners, Sketches. They'll actually fly out to your university charter a plane, fly around the school a couple of times, take hundreds of pictures, sit down with you to find out which perspective you like and then they'll hand draw the thing.

30:07

This usually have a little bit more charm and characteristic to them or character to them. But they can be a little more expensive and it could be harder to make changes especially if you use a company that goes out of business and then some other artist has to match the artistic style.

So gathering your map resources, you know pictures speak louder than words. When you're building your map try to incorporate images into it somehow. And use the best photography at your disposal. If you don't have good high quality photography of your campus, send a photographer out and take some new pictures because this is what your prospective students are going to be seeing. That's their first view of a particular building.

Try to emulate the campus experience again. I mean, everybody wants to show off their pretty campus grounds, but if you're going to do so make sure you know when to take the pictures. You might not want the muddy field in the winter. If you need to wait until spring until the trees are in full bloom then do that. Don't post ugly pictures of the campus.

31:06

Get some building exterior shots and interior shots for students looking at the building, they can see what it looks like on the outside so they can find, but they can also see what it looks like on the inside. So, they have a good idea of how your campus is built. And again student life, use realistic photos here.

Try to find some people doing fun stuff and get pictures of them because that's what your students want to see. Of course videos become an important of the online experience, so again if you can get video into your map do so. Different map venders allow you to put -just take a YouTube video embedded directly in your map, and it's a low cost way to have video in each of your stops.

Students typically are more interested in videos about student life where parents tend to watch more information about the academic programs trying to figure out why they are working two or three jobs to send you there. So, using real student members of the campus is a good idea.

32:00

Your admissions department has campus tour guides, so why not put them in front of the camera and use that video on your interactive map or your map because they know the campus, they've given the spiel hundreds of times. They are the ones that are ultimately going to be the people that you're prospective students take the tour from.

So, if they provide an interesting tour online, they more likely to get the students to take the tour in real life. Just a couple little things, once you've got your map, you've spent a lot of time having one illustrated, putting one together, don't just slept on your website and forget about it. You could frame one. You put them in thank you cards, send them in external communications, you know have a map in your student handbooks, so the students ,can easily find it.

Put the map in some stuff you send out to your alumni. And future planning, print the map out really big frame it, slap it on your president's wall. So, when he's got big leagues in his office and they're talking about ways that they could spend money, they might walk outside and say hi, you've got a spot right here where we can put a big expensive building. You know it might happen, I don't know.

33:05

Test the map. Don't set and forget it. Don't be wrong. Your map's is always changing. There's always things that are being updated, there's new parking lot, there's sidewalks that are being demolished so they can plant more trees. Your students are going to appreciate your map not looking like spray on hair product.

Test the map. Again, usability testing. Have some students sit down with your map once it's complete and see if they navigate the map like you'd expect them too. If they're having a hard time navigating the map, see what the problem is, and make changes. Check for regularly with facilities for updates, see if they're planning on adding new parking lots, if they're planning on demolishing important features of map, and make updates based on that.

Finally fine tune the content based on analytic feedback. If you can run analytics on your map, maybe you implemented your map in July, now a year has gone by, see which change, what people are looking at, and add/maybe refresh the videos, refresh the information, and just keep it current.

34:13

So, that's all I've got. You guys can find me at @NickCatto on Twitter, I've got my slides on slideshow, I'll post this in just a little bit. They have a couple minutes for questions. OK. Anybody? Yes, sir?

Audience: Loopholes in any other services are making it easier and easier to add 3D sketch ups or 3D models as a layer directly on their flat maps. Have you had an experience with that? And maybe you can compare that to using a custom service to make a nice, perspective map. And how does that add in to your Google map?

Nick Catto: Yeah. If you've got experienced you know using Google SketchUp or you've got a team that can do that, that is a good way to go about it in uploading it directly to Google. Especially a lot of larger cities where people are kind of expectative that you're going to have 3D models of your map.

35:03

Again there are some limitations would actually, when you click on one of those buildings the informations when they provide you. There are ways to add informations to that pictures and videos, but it's a little more complicated. But it is something that we have worked with before, and we've got partners that will do sketch up -like will actually sketch your campus up for you. Yes, sir?

Audience: The question that was just asked. We did our campus personal tour and what we did was we usde Google Earth at first to draw up the buildings. We just use it to make it look just general proximity of where the roads are and we exported it out on the server and then that's how we tried it out. We have a combination of using aerial pictures and Google maps and we wanted to switch between the two. And using Google Earth with Google Maps, so it was a close effect of given that sense of where the buildings are we'll have so much more aside. And when you get the time, you'll get on schedule.

36:25

Nick Catto: You can generate a lot of your own came out layers and add those layers to map and actually be able to to turn the cam on and off from the Google map. And we have done that a little bit with our USC Upstate driving map as well that has the good way to do it. Yes, sir?

Audience: [Indiscernible]

37:09

Nick Catto: Yes, sir?

Audience: [Indiscernible]

Nick Catto: Yes.

Audience: [Indiscernible]

Nick Catto: Right. With our actual interactive map product, our first version was in flash. And we've since moved to all JavaScript and HTML5. And we do have an accessible version of our map where it renders all the information, moves a lot of the elements, and just provides a text only version of our map. Same with mobile, it does the same thing with mobile. As far as place for resources for that, I'm not familiar with one.

38:02

Audience: I'll throw it out there for you. The big problem creating interactive map and making it accessible is really by virtue of taking away that make it inaccessible, is it's no longer an interactive map. The platform we built on is open layers. And it's got a number of tools that you can enable or disable or make keyboard shortcuts for instance. There are things you can do to enhance the accessibility of certain components truly universal interactive map is still at this point behind about pretty much everybody.

Even if you go and read the accessibility notes on Google maps. They will tell you the same thing that the keyboard control in some enhancement for some of this but that our product is still not going to be truly applied to everybody because there's no way we can create a product and have it accessible. So there is sort of a give and take relationship there that the balance the needs or the functionality.

39:12

Nick Catto: Sure. Yes, Ma'am?

Audience: [Indiscernible]

Nick Catto: So, if you don't want to add every building to a certain map, there are ways to do that. You could have -we use multiple maps. So, we have our interactive campus map which does provide a way finding and is attractive to prospective students. But we know that some people do want to see the map on Google maps because that's what they're using.

So, for our interactive campus map, we're only highlighting the important buildings, more driving directions map. We do have -well, we have every building.

40:04

Also with the interactive map we do have layers, and layers can be turn on or off by default. So, it might have only the important buildings enabled by default. But if they wanted to see campus services links, they could enable the campus services on through a legend and then see where the printing shed is.

Audience: [Indiscernible]

Nick Catto: Same architecture underneath. Well, no the Google map and interactive map are different. But our interactive map with the legend is the same architecture. Yes, Ma'am?

Audience: I need just to hear either from you guys or from the audience as well, but you know like when is we're using Google maps API and it's pretty just basic driving directions here and there. And I like to change that functionality instead a little bit more kind of exciting purpose. I don't know if there's any way to tweak those or whatever but I need to see what other people think about it.

41:06

Nick Catto: Like I say earlier or Google map maker is a good way to just start adding more information to your maps. You can actually go in and add buildings that don't exist on the satellite photography. You can add the kind of information windows, and add content to that. But then using -creating your own cam layers through Google Earth, you can have a little more functionality. It just depends on what kind of talent you've got in house I guess.

Audience: [Indiscernible]

Nick Catto: Got to warp it up. If you guys are interested in talking to us anymore about maps or just have questions in maps in general, feel free to rack me down.

42:00

I've got a lot of this little squeesh cloud thing I'd like to give away. So, they take up a lot of room in my suitcase, so please feel free to come get some of this. Thank you very much for all of your time.

[Applause]