Conference Check-In & Information
Lu nch (for Workshop Attendees & Presenters)
DTSTART;TZID=America/Chicago:20111023T120000 DTEND;TZID=America/Chicago:20111023T130000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ba64a44f-a14d-477a-816d-9755d9740101@highedweb.org SUMMARY:A Nuts-and-Bolts Introduction to Client-side Interactivity with jQ uery and AJAX (WRK1) DESCRIPTION:Today's website consumers demand a tremendous amount of flexib ility, resposiveness and interactivity from the sites they visit. Pe ople have become used to Web applications like Facebook, Gmail, and T witter that make heavy use of Web browser client-side programming in JavaScript and interaction with Web services using the AJAX progr amming model. This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tou r of HTTP, DOM, Javascript, XML and JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interac tive website utilizing AJAX Web services. For those who attended in 2009 you should expect to see an increased number of exercises this y ear. This year's will closely resemble 2010's successful model, with different exercises. You should come prepared with a laptop, your f avorite text editor, and the latest version of the Firefox Web browse r. Before the conference we'll also provide a list of Firefox extens ions you'll need to install. A familiarity with JavaScript, DOM, XHTM L, CSS and some client-side programming is necessary for this session. X-ALT-DESC;FMTTYPE=text/html:To day's website consumers demand a tremendous amount of flexibility, re sposiveness and interactivity from the sites they visit. People have become used to Web applications like Facebook, Gmail, and Twitter th at make heavy use of Web browser client-side programming in JavaScrip t and interaction with Web services using the AJAX programming model. This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML and JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interactive website utilizing AJAX Web services. For those who attended in 2009 you shou ld expect to see an increased number of exercises this year. This ye ar's will closely resemble 2010's successful model, with different ex ercises. You should come prepared with a laptop, your favorite text editor, and the latest version of the Firefox Web browser. Before th e conference we'll also provide a list of Firefox extensions you'll n eed to install. A familiarity with JavaScript, DOM, XHTML, CSS and so me client-side programming is necessary for this session.
< /html> DTSTART;TZID=America/Chicago:20111023T130000 DTEND;TZID=America/Chicago:20111023T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4e437c07-2f18-4b6b-98db-adad3344f735@highedweb.org SUMMARY:Developing and Maintaining Web Content: An Idea Generating Worksho p (WRK2) DESCRIPTION:This popular HighEdWeb workshop is a great way to start off th e conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web cont ent. The second half of the workshop looks at research techniques availab le for developing and assessing websites. X-ALT-DESC;FMTTYPE=text/html:Th is popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relati ons, this workshop examines the development of good Web content. The seco nd half of the workshop looks at research techniques available for develo ping and assessing websites.
DTSTART;TZID=America/Chicago:20111023T130000 DTEND;TZID=America/Chicago:20111023T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f78a61c9-6be8-4fd7-a498-31b58a6a6b46@highedweb.org SUMMARY:Introduction to PHP 5 (WRK3) DESCRIPTION:We will cover basic PHP use with a focus on the power of dynam ic pages in comparison to static HTML, including a short history of PHP, statement syntax, basic program logic statements and data types, simple P HP pages, and HTML forms. This workshop is for those people with no expe rience with PHP or those who are just getting started and would like to f ill in their knowledge and ask questions as needed. Designers and those t hat don't normally work with PHP code, but have to work "around" it and w ould like to feel more comfortable will benefit also. While we can't cov er everything in PHP in the short amount of time we have, this will be a good start with a focus on the most basic and useful parts of the languag e. X-ALT-DESC;FMTTYPE=text/html:We will cover basic PHP use with a focus on the power of dynamic pages in c omparison to static HTML, including a short history of PHP, statement syn tax, basic program logic statements and data types, simple PHP pages, and HTML forms. This workshop is for those people with no experience with P HP or those who are just getting started and would like to fill in their knowledge and ask questions as needed. Designers and those that don't nor mally work with PHP code, but have to work "around" it and would like to feel more comfortable will benefit also. While we can't cover everyt hing in PHP in the short amount of time we have, this will be a good start with a focus on the most basic and useful parts of the language. DTSTART;TZID=America/Chicago:20111023T130000 DTEND;TZID=America/Chicago:20111023T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:733e7b51-a907-4fa1-8bd8-93951dc0bcdb@highedweb.org SUMMARY:Online Video Workshop (WRK4) DESCRIPTION:Video should be an essential part of your digital marketing to olkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you w aiting for? In this workshop we?ll go over everything you need to know a bout creating high-quality videos in a short amount of time and with litt le cost. We?ll cover gear and setup costs and get hands-on with some basi c video equipment and editing software; discuss how to properly conduct i nterviews to ensure you get authentic answers and quotes for your videos; create a plan for building a great team of student videographers and out line best practices for utilizing free tools like YouTube, Vimeo and iTun es U to host and spread your videos via social media outlets and your ins titutional websites. X-ALT-DESC;FMTTYPE=text/html:
Vi deo should be an essential part of your digital marketing toolkit; not on ly is it the fastest growing mobile application, it is also the fastest g rowing medium in the history of the world. So what are you waiting for? In this workshop we?ll go over everything you need to know about creating high-quality videos in a short amount of time and with little cost. We?l l cover gear and setup costs and get hands-on with some basic video equip ment and editing software; discuss how to properly conduct interviews to ensure you get authentic answers and quotes for your videos; create a pla n for building a great team of student videographers and outline best pra ctices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional we bsites.
DTSTART;TZID=America/Chicago:20111023T130000 DTEND;TZID=America/Chicago:20111023T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:40aa37ec-a56f-4e38-bf9b-2bb1ba168c93@highedweb.org SUMMARY:The WordPress University (WRK5) DESCRIPTION:Is Wordpress the right CMS for your department, or even your w hole institution? How do you sell your colleagues on WordPress? What kind s of sites can you build with WordPress? We will demonstrate how WordPres s's theme system is uniquely suited for campus-wide branding initiatives, and how you can create a single theme that allows your users to customiz e their own sites to the extent you allow. We'll do a quick walkthrough o f installation process and the administration screens, including some iss ues specific to campus networks. X-ALT-DESC;FMTTYPE=text/html:Is Wordpress the right CMS for your department, or even your whole institut ion? How do you sell your colleagues on WordPress? What kinds of sites ca n you build with WordPress? We will demonstrate how WordPress's theme sys tem is uniquely suited for campus-wide branding initiatives, and how you can create a single theme that allows your users to customize their own s ites to the extent you allow. We'll do a quick walkthrough of installatio n process and the administration screens, including some issues specific to campus networks.
DTSTART;TZID=America/Chicago:20111023T130000 DTEND;TZID=America/Chicago:20111023T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b2be28b0-a0dd-46fa-adee-5fb061605869@highedweb.org SUMMARY:Web Manager's Leadership Academy (WRK6) DESCRIPTION:This opportunity is open to attendees who are the highest rank ing Web professional at their institution. Participation will be limited in size to allow for small group interactions and analysis. What are the challenges that you're facing at your institution? How are you managing the ever-increasing expectations of the Web at your college? What are the ways that you are advocating for additional resources (staff, dollars, t ime) at your university? Some of higher education's most knowledgeable We b professionals will share their experiences, reveal their techniques for strategic planning, and provide some ideas for moving your institution f orward. You'll also have the occasion to meet others with similar roles and create connections that will benefit you and your efforts well beyon d the conclusion of HighEdWeb 2011.Individual course content includes:Ali gning goals with institutional mission: What are others doing?The War Roo m: Guiding Management Principles by Genghis Khan, Attila the Hun, and Sun TzuShowcasing your department's knowledge and skills to the rest of the institutionThe future of Web at an institution X-ALT-DESC;FMTTYPE=text/html:Th is opportunity is open to attendees who are the highest ranking Web profe ssional at their institution. Participation will be limited in size to al low for small group interactions and analysis. What are the challenges t hat you're facing at your institution? How are you managing the ever-incr easing expectations of the Web at your college? What are the ways that yo u are advocating for additional resources (staff, dollars, time) at your university? Some of higher education's most knowledgeable Web professiona ls will share their experiences, reveal their techniques for strategic pl anning, and provide some ideas for moving your institution forward. You 'll also have the occasion to meet others with similar roles and create c onnections that will benefit you and your efforts well beyond the conclus ion of HighEdWeb 2011.
Individual course content includes:
Co nference Welcome and Orientation Session
DTSTART;TZID=America/Chicago:20111023T170000 DTEND;TZID=America/Chicago:20111023T180000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7e844cd3-41ed-4c3d-b8e3-0643d440d574@highedweb.org SUMMARY:Welcome Reception DESCRIPTION:The HighEdWeb 2011 Welcome Reception is a chance for attendee s to meet and reconnect. Weather permitting, we?ll also mix and mingle o n the hotel?s deck and outside grounds overlooking Austin at twilight. T he reception will include heavy hors d'oeuvres, networking and great mus ic, as well as some of the fun activities and surprises you?ve come to e xpect and enjoy with #heweb. X-ALT-DESC;FMTTYPE=text/html:Th e HighEdWeb 2011 Welcome Reception is a chance for attendees to meet and reconnect. Weather permitting, we?ll also mix and mingle on the hotel?s deck and outside grounds overlooking Austin at twilight. The reception will include heavy hors d'oeuvres, networking and great music, as well a s some of the fun activities and surprises you?ve come to expect and enj oy with #heweb.
DTSTART;TZID=America/Chicago:20111023T181500 DTEND;TZID=America/Chicago:20111023T211500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cc826a49-9142-4189-be08-7f4b88607945@highedweb.org SUMMARY:Breakfast, sponsored by Hannon Hill DESCRIPTION:Breakfast X-ALT-DESC;FMTTYPE=text/html:Br eakfast
DTSTART;TZID=America/Chicago:20111024T073000 DTEND;TZID=America/Chicago:20111024T083000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ea1b93b9-fc42-41e9-9824-70265533b691@highedweb.org SUMMARY:Conference Check-In & Information DESCRIPTION:Conference Check-In & Information X-ALT-DESC;FMTTYPE=text/html:Conference Check-In & Information
Op ening Comments
DTSTART;TZID=America/Chicago:20111024T080000 DTEND;TZID=America/Chicago:20111024T081500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b0b3ff68-fe08-464f-b90c-27185f0bea28@highedweb.org SUMMARY:Creative Services anyone? (MMP1) DESCRIPTION:BACKGROUND In 2010, William & Mary established the Office of C reative Services within the university?s central communication division. This "in-house agency" blends the capabilities and talents of the former university publications office and the former university web team. Creati ve Services offers an array of services in support of university-level co mmunication and is committed to a strategic approach for university messa ging. WHY CREATIVE SERVICES? This team can produce an integrated splash where individual creative elements like photos and language and graphics all come together to make a lasting impression and promote what happens o n campus. Such a unit also reduces costs by minimizing reliance on outsou rcing creative. Finally, this unit can be inclusive of complementary comm unication mediums such as print, web, video, social media, and multimedia ; thus breaking down the traditional barriers between them. A central cr eative services can: - Increase the capacity of decentralized communicati on units because the central creative services offers collateral that dec entralized units can reuse or extend. - Reduce duplication of effort beca use silos are currently creating similar communication materials in paral lel. PRESENTATION SUMMARY This presentation will focus on 1) the assessm ent required to evaluate needs and build consensus for a creative service s organization on your campus, 2) the transitional and organizational dev elopment challenges that will be present when bringing a new creative ser vices unit to life, 3) the metrics used to evaluate the success of the fi rst 18 months. PRESENTATION OUTLINE 1. Evaluating communications and mar keting on your campus - assessing and planning - silos or stakeholders - areas of strength versus duplication of effort - executive support plus s trategic decisions - best practices lead to consensus 2. Making the case for creative services - marketing "marketing" (planning for scope and re sources) - emphasizing goals and managing turf - benefits and ROI 3. Orc hestrating the transition - dealing with campus politics - negotiating sp ace - considering roles and responsibilities - developing process and dep loying project management 4. Shepherding the new department - change man agement ? "the devil's in the details" - new goals, new tasks, new ways o f working - getting your act together ? "introducing creative services" - evaluating success X-ALT-DESC;FMTTYPE=text/html:BA CKGROUND In 2010, William & Mary established the Office of Creative S ervices within the university?s central communication division. This "in- house agency" blends the capabilities and talents of the former universit y publications office and the former university web team. Creative Servic es offers an array of services in support of university-level communicati on and is committed to a strategic approach for university messaging. WH Y CREATIVE SERVICES? This team can produce an integrated splash where ind ividual creative elements like photos and language and graphics all come together to make a lasting impression and promote what happens on campus. Such a unit also reduces costs by minimizing reliance on outsourcing cre ative. Finally, this unit can be inclusive of complementary communication mediums such as print, web, video, social media, and multimedia; thus br eaking down the traditional barriers between them. A central creative se rvices can: - Increase the capacity of decentralized communication units because the central creative services offers collateral that decentralize d units can reuse or extend. - Reduce duplication of effort because silos are currently creating similar communication materials in parallel. PRE SENTATION SUMMARY This presentation will focus on 1) the assessment requi red to evaluate needs and build consensus for a creative services organiz ation on your campus, 2) the transitional and organizational development challenges that will be present when bringing a new creative services uni t to life, 3) the metrics used to evaluate the success of the first 18 mo nths. PRESENTATION OUTLINE 1. Evaluating communications and marketing on your campus - assessing and planning - silos or stakeholders - areas of strength versus duplication of effort - executive support plus strategic decisions - best practices lead to consensus 2. Making the case for crea tive services - marketing "marketing" (planning for scope and resources) - emphasizing goals and managing turf - benefits and ROI 3. Orchestratin g the transition - dealing with campus politics - negotiating space - con sidering roles and responsibilities - developing process and deploying pr oject management 4. Shepherding the new department - change management ? "the devil's in the details" - new goals, new tasks, new ways of working - getting your act together ? "introducing creative services" - evaluati ng success
DTSTART;TZID=America/Chicago:20111024T083000 DTEND;TZID=America/Chicago:20111024T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ffc29479-7d46-40ce-9cc4-90a9b5764658@highedweb.org SUMMARY:Customer Service & Social Media: You Can Do Better (SOC1) DESCRIPTION:Give your audience a better experience online. If your custome r service strategy is solely to provide an email address and phone number to call during office hours, you're probably not doing enough. You can d o better. Most colleges only see marketing opportunities when establishi ng a presence in social media. Little do they know that customer service IS a huge marketing opportunity and encourages positive word-of-mouth rev iews from their communities. In this session, learn how to provide a 24 /7 online service center for your audience by utilizing social media moni toring, live chat and video functionality, and other online tools that al low users to assist each other. Build a culture around customer service and you'll see an immediate boost in audience satisfaction. X-ALT-DESC;FMTTYPE=text/html:Gi ve your audience a better experience online. If your customer service str ategy is solely to provide an email address and phone number to call duri ng office hours, you're probably not doing enough. You can do better. Mo st colleges only see marketing opportunities when establishing a presence in social media. Little do they know that customer service IS a huge mar keting opportunity and encourages positive word-of-mouth reviews from the ir communities. In this session, learn how to provide a 24/7 online ser vice center for your audience by utilizing social media monitoring, live chat and video functionality, and other online tools that allow users to assist each other. Build a culture around customer service and you'll s ee an immediate boost in audience satisfaction.
DTSTART;TZID=America/Chicago:20111024T083000 DTEND;TZID=America/Chicago:20111024T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4d4e67cd-ac7a-4410-a812-2a82d376cd25@highedweb.org SUMMARY:Drupal: Not Just Your Daddy's CMS! (TPR1) DESCRIPTION:While Drupal has now been around for over ten years, it is now coming into it?s own as an Open Source CMS because of the flexibility it gives along with structure and tools. The Smithsonian Institution Archiv es recently converted from a static web site to one built around the powe r of Drupal for just this reason. A couple of samples of the flexibility will be explained and demonstrated in the integration of the site with an external collection search and digital asset management systems, includi ng leveraging industry standard XML-based EAD (Encoded Archival Descripti on) finding aids. In addition, a historic database that has been in devel opment since the 1960?s--yes, I said 1960?s, punch cards and all--will be demonstrated as it has been converted to MySQL and is now integrated wit h Drupal. If there is time and interest, the process of generating the EA D finding aids from external systems with a Java-based application will b e covered. X-ALT-DESC;FMTTYPE=text/html:Wh ile Drupal has now been around for over ten years, it is now coming into it?s own as an Open Source CMS because of the flexibility it gives along with structure and tools. The Smithsonian Institution Archives recently c onverted from a static web site to one built around the power of Drupal f or just this reason. A couple of samples of the flexibility will be expla ined and demonstrated in the integration of the site with an external col lection search and digital asset management systems, including leveraging industry standard XML-based EAD (Encoded Archival Description) finding a ids. In addition, a historic database that has been in development since the 1960?s--yes, I said 1960?s, punch cards and all--will be demonstrated as it has been converted to MySQL and is now integrated with Drupal. If there is time and interest, the process of generating the EAD finding aid s from external systems with a Java-based application will be covered.
DTSTART;TZID=America/Chicago:20111024T083000 DTEND;TZID=America/Chicago:20111024T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:48df0b27-5eb0-41be-a26e-7ded45ee6b62@highedweb.org SUMMARY:Multimedia and Social Storytelling: Capitalize on Content (TNT1) DESCRIPTION:Stories are everywhere. In fact, they should be splattered all over your institution?s website. Covering your printed materials. Playin g on video. Getting liked. Getting Tweeted. Before the printing press and even electricity, stories were still shared. The oral nature of stories is much like today?s social media savvy culture ? it?s the interesting on es that are passed on to others. In this session, you?ll learn how the ag e-old art of story-telling can be used to enhance your website content, e ngage constituents, create calls to action, drive traffic to your website and more. You?ll learn how create memorable stories in multiple ways, an d how repurposing your stories allows you to better capitalize on content. X-ALT-DESC;FMTTYPE=text/html:St ories are everywhere. In fact, they should be splattered all over your in stitution?s website. Covering your printed materials. Playing on video. G etting liked. Getting Tweeted. Before the printing press and even electri city, stories were still shared. The oral nature of stories is much like today?s social media savvy culture ? it?s the interesting ones that are p assed on to others. In this session, you?ll learn how the age-old art of story-telling can be used to enhance your website content, engage constit uents, create calls to action, drive traffic to your website and more. Yo u?ll learn how create memorable stories in multiple ways, and how repurpo sing your stories allows you to better capitalize on content.
< /html> DTSTART;TZID=America/Chicago:20111024T083000 DTEND;TZID=America/Chicago:20111024T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:1e679bba-63eb-4961-a913-8db5738c4c38@highedweb.org SUMMARY:Using Wordpress to Power Your Institution's Entire News Presence ( APS1) DESCRIPTION:We all know WordPress can do just about anything. In this sess ion you?ll see how you can completely revolutionize (and simplify) the wa y your institution communicates with external and internal audiences. van derbilt University is using a WordPress to run its entire news presence ( including video and audio) ? news.vanderbilt.edu ? with multiple frontend s available for highlighting various segments (Research, Media, Colleges, Internal Audiences, etc).Learn how we: use a tagging system so that ever y faculty member, department and school has their own news feed that they can pull onto their own websites; create email-client-compatible html em ail newsletters automatically from our WordPress content; integrated our URL shortner,vanderbi.lt. so that each story automatically generates a sh ortened URL and prepopulates a tweet; re-purpose stories across multiple frontends; generate correctly sized photos for slideshows, thumbnails, em ails and more from a single image upload; create easily accessible help m enus within WP for our non-technical content posters with ?how to? tips o n creating new stories, posting video, scheduling posts, etc. X-ALT-DESC;FMTTYPE=text/html:We
all know WordPress can do just about anything. In this session you?ll se
e how you can completely revolutionize (and simplify) the way your instit
ution communicates with external and internal audiences. vanderbilt Unive
rsity is using a WordPress to run its entire news presence (including vid
eo and audio) ? new
s.vanderbilt.edu ? with multiple frontends available for highlighting
various segments (Research, Media, Colleges, Internal Audiences, etc).
Learn how we: use a tagging system so that every faculty member
, department and school has their own news feed that they can pull onto t
heir own websites; create email-client-compatible html email newsletters
automatically from our WordPress content; integrated our URL shortner,vanderbi.lt. so that each
story automatically generates a shortened URL and prepopulates a tweet; r
e-purpose stories across multiple frontends; generate correctly sized pho
tos for slideshows, thumbnails, emails and more from a single image uploa
d; create easily accessible help menus within WP for our non-technical co
ntent posters with ?how to? tips on creating new stories, posting video,
scheduling posts, etc.
Ex hibitor Hall Open
DTSTART;TZID=America/Chicago:20111024T090000 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e74f7d3d-4548-42ed-a08d-a80925605a9d@highedweb.org SUMMARY:Beyond Blogging: Create an Integrated Online Student Ambassador Pr ogram (SOC2) DESCRIPTION:What is your institution?s strategy for connecting with prospe ctive students online? Does it involve your student ambassadors? (Hint: I t should!) Take your bloggers beyond blogging! In this presentation you l earn how to expand, integrate and manage your institution?s student blogg ers' presence across multiple social networking platforms including: Twit ter, Formspring, Facebook, NING, YouTube, and more! X-ALT-DESC;FMTTYPE=text/html:Wh at is your institution?s strategy for connecting with prospective student s online? Does it involve your student ambassadors? (Hint: It should!) Ta ke your bloggers beyond blogging! In this presentation you learn how to e xpand, integrate and manage your institution?s student bloggers' presence across multiple social networking platforms including: Twitter, Formspri ng, Facebook, NING, YouTube, and more!
DTSTART;TZID=America/Chicago:20111024T093000 DTEND;TZID=America/Chicago:20111024T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7ec31d3c-221a-4c8e-a824-c160ac8af624@highedweb.org SUMMARY:Knowing What We Are: Refining DePaul's Brand (MMP2) DESCRIPTION:At DePaul, we believe that a university brand isn?t something you create one day. It is a representation of the lived experience that m any people have with it over many years. The key is to understand what yo ur brand IS, gain agreement to how to evolve it (not easy in a decentrali zed higher ed environment) and develop an action plan to close the gaps b etween where you are and where you want to be. In this session, I will sh are the process that DePaul University recently used to refine our brand, starting with in-depth audience research, moving to strategy sessions, a nd ending with a plan of action, which included gaining agreement to how we wanted to evolve the brand, integrating the brand work into the univer sity?s strategic planning process (the ?what we do?) and the development and execution of a marketing plan (the ?what we say?) to communicate the brand to all internal and external audiences across all media, including advertising, print, the Web, and social media. In addition to telling you what we did and how we did it, I?ll also share what I think we did well, the problems we faced, and the things we learned along the way. X-ALT-DESC;FMTTYPE=text/html:At DePaul, we believe that a university brand isn?t something you create on e day. It is a representation of the lived experience that many people ha ve with it over many years. The key is to understand what your brand IS, gain agreement to how to evolve it (not easy in a decentralized higher ed environment) and develop an action plan to close the gaps between where you are and where you want to be. In this session, I will share the proce ss that DePaul University recently used to refine our brand, starting wit h in-depth audience research, moving to strategy sessions, and ending wit h a plan of action, which included gaining agreement to how we wanted to evolve the brand, integrating the brand work into the university?s strate gic planning process (the ?what we do?) and the development and execution of a marketing plan (the ?what we say?) to communicate the brand to all internal and external audiences across all media, including advertising, print, the Web, and social media. In addition to telling you what we did and how we did it, I?ll also share what I think we did well, the problems we faced, and the things we learned along the way.
DTSTART;TZID=America/Chicago:20111024T093000 DTEND;TZID=America/Chicago:20111024T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:46f7529e-4d9d-46b6-92f8-1af909e0b5a4@highedweb.org SUMMARY:Making a CSS Framework that Works for You (TPR2) DESCRIPTION:This session will cover making a CSS Framework to use at your college or university. The presenter will cover how and why the Universi ty of Minnesota - College of Education made a framework that now powers a round 100 web sites. This framework was built out of necessity during a time of staff reductions, and used to both encourage individual departmen t designs, while also increasing simplicity in producing and maintaining those sites. The first part of the session will go over the background o f making a framework that fits your needs, and the process for deciding w hat to include and what to leave out. The second part of the presentatio n will cover that individual code we used in our framework. The code we used will of course be made available at the end of the session as well! X-ALT-DESC;FMTTYPE=text/html:Th is session will cover making a CSS Framework to use at your college or un iversity. The presenter will cover how and why the University of Minneso ta - College of Education made a framework that now powers around 100 web sites. This framework was built out of necessity during a time of staff reductions, and used to both encourage individual department designs, wh ile also increasing simplicity in producing and maintaining those sites. The first part of the session will go over the background of making a fr amework that fits your needs, and the process for deciding what to includ e and what to leave out. The second part of the presentation will cover that individual code we used in our framework. The code we used will of course be made available at the end of the session as well!
DTSTART;TZID=America/Chicago:20111024T093000 DTEND;TZID=America/Chicago:20111024T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:845a0dfc-06b9-4c99-ab47-097886636fbd@highedweb.org SUMMARY:Plan to be a champ: Turn your school’s 15 minutes of fame into a y ear-around web effort (TNT2) DESCRIPTION:All universities make a national -- or regional -- splash some time. Are you ready to turn that splash into a wave of support? Learn fro m successes and failures of the University of Oregon's Celebrating Champi ons program, which turns attention from big-time college athletics into a year-around narrative of university excellence. See how you can apply st rategic communications principles ? goals, objectives, strategies and tac tics ? to prepare your staff and your school for a sustained communicatio ns program that builds on existing enthusiasm and momentum. X-ALT-DESC;FMTTYPE=text/html:Al l universities make a national -- or regional -- splash sometime. Are you ready to turn that splash into a wave of support? Learn from successes a nd failures of the University of Oregon's Celebrating Champions program, which turns attention from big-time college athletics into a year-around narrative of university excellence. See how you can apply strategic commu nications principles ? goals, objectives, strategies and tactics ? to pre pare your staff and your school for a sustained communications program th at builds on existing enthusiasm and momentum.
DTSTART;TZID=America/Chicago:20111024T093000 DTEND;TZID=America/Chicago:20111024T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:38ae3fa2-1c4a-4eeb-8117-153be089001e@highedweb.org SUMMARY:Rethinking the Login (APS2) DESCRIPTION:OpenID and Facebook Connect have gained growing acceptance as ways to decentralize authentication -- to allow people to log in to web s ervices using credentials from other services, like Gmail or Facebook -- but have seen limited adoption in higher ed. Based on Carleton College's recent experience offering OpenID login to our web site for alumni, pros pects, and parents, this session will explore how these technologies work and why one might deploy them, discuss implementation and usability issu es, and provide any early look at our adoption rates and user feedback. X-ALT-DESC;FMTTYPE=text/html:Op enID and Facebook Connect have gained growing acceptance as ways to decen tralize authentication -- to allow people to log in to web services using credentials from other services, like Gmail or Facebook -- but have seen limited adoption in higher ed. Based on Carleton College's recent exper ience offering OpenID login to our web site for alumni, prospects, and pa rents, this session will explore how these technologies work and why one might deploy them, discuss implementation and usability issues, and provi de any early look at our adoption rates and user feedback.
DTSTART;TZID=America/Chicago:20111024T093000 DTEND;TZID=America/Chicago:20111024T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f43b4792-34fb-42e5-8d27-8e7268512ff3@highedweb.org SUMMARY:Take Your Website Mobile with OmniUpdate (COR2) DESCRIPTION:Come see a demonstration of OmniUpdate?s web content managemen t system (CMS), OU Campus? and how it can be used to quickly and easily e stablish your institution?s mobile presence. The first five attendees to this session will receive a free gift! During this session you will learn about what makes OU Campus ideal for more colleges and universities seek ing to launch or enhance a mobile site. Benefits include: Built on Open Standards? your site will be built on powerful HTML5 standards using a jQuery mobile framework Mobile Site Design Options?OmniUpdate offers you design choices and implements your mobile site Customized User Interface?select an icon or list view and control color, fonts, and branding Automated Device Detection?works on virtually every device for an optimized visitor experience Simple Content Management?Content up dated on your website is simultaneously updated on the mobile site In ad dition, Nathan Gerber, Director of Web Development Services at Utah Valle y University (UVU), will share how OU Campus is successfully utilized at his institution for UVU?s web and mobile initiatives. X-ALT-DESC;FMTTYPE=text/html:Co me see a demonstration of OmniUpdate?s web content management system (CMS ), OU Campus? and how it can be used to quickly and easily establish your institution?s mobile presence. The first five attendees to this session will receive a free gift!
During this session you will learn about what makes OU Campus ideal for more colleges and universities seeking to launch or enhance a mobile site. Benefits include:
In addition, Nathan Gerber, Director of Web Devel opment Services at Utah Valley University (UVU), will share how OU Campus is successfully utilized at his institution for UVU?s web and mobile ini tiatives.
DTSTART;TZID=America/Chicago:20111024T093000 DTEND;TZID=America/Chicago:20111024T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:1eaa6092-1082-4ac7-97e8-d163cb2ebe52@highedweb.org SUMMARY:Refreshment Break, sponsored by Ingeniux DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:
Re freshment Break
DTSTART;TZID=America/Chicago:20111024T101500 DTEND;TZID=America/Chicago:20111024T104500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:14cb71c7-46fc-4847-9189-1331fc483750@highedweb.org SUMMARY:Carrying the Banner: Reinventing News on Your University Web Site (TNT3) DESCRIPTION:A standard of any university website is the news section, but are we keeping pace with how our audiences discover and consume news cont ent? Do we monitor, promote and publish in real-time? How does news tie i nto our social media strategy? Are we effectively using content types bey ond the written word? Are we doing all we can do to make sure our stories get covered by an ever-changing media? Are we making the most of collabo rations and integrations that can improve the quality and expand the visi bility of our news content? In this session, I will lay out a range of st rategies and tactics for changing our news offices into news organisms in order to more effectively communicate our stories to our online audience s. X-ALT-DESC;FMTTYPE=text/html:A standard of any university website is the news section, but are we keepin g pace with how our audiences discover and consume news content? Do we mo nitor, promote and publish in real-time? How does news tie into our socia l media strategy? Are we effectively using content types beyond the writt en word? Are we doing all we can do to make sure our stories get covered by an ever-changing media? Are we making the most of collaborations and i ntegrations that can improve the quality and expand the visibility of our news content? In this session, I will lay out a range of strategies and tactics for changing our news offices into news organisms in order to mor e effectively communicate our stories to our online audiences.
DTSTART;TZID=America/Chicago:20111024T104500 DTEND;TZID=America/Chicago:20111024T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8382c85d-c55c-4a20-8b77-2730d905a88e@highedweb.org SUMMARY:Interdependency of Search and Social to Create Engaging Strategies (SOC3) DESCRIPTION:The human being nature has always been mobile and social. Sear ch is a main part of human behavior, too. However, we have never been abl e to experience social connection, search and mobile ubiquity in the inte nsity that the digital technologies and platforms have provided recently. This new scenario is transforming learning, relationships, business and how people communicate and interact. No wonder that a search engine and a social network website are among the top valuable brands today. What i s the importance of search, how is it connected to social, and how does i t impact higher education today? Is it possible to still maintain marketi ng or educational strategies without considering that? This presentation will address the roles that digital search, social and content play in m arketing strategies and their implications for higher education professio nals. X-ALT-DESC;FMTTYPE=text/html:Th e human being nature has always been mobile and social. Search is a main part of human behavior, too. However, we have never been able to experien ce social connection, search and mobile ubiquity in the intensity that th e digital technologies and platforms have provided recently. This new sce nario is transforming learning, relationships, business and how people co mmunicate and interact. No wonder that a search engine and a social netw ork website are among the top valuable brands today. What is the importa nce of search, how is it connected to social, and how does it impact high er education today? Is it possible to still maintain marketing or educati onal strategies without considering that? This presentation will address the roles that digital search, social and content play in marketing stra tegies and their implications for higher education professionals.
DTSTART;TZID=America/Chicago:20111024T104500 DTEND;TZID=America/Chicago:20111024T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:31077cbc-8cbd-45ca-a65f-9e65e04fc013@highedweb.org SUMMARY:Mobile on a Shoestring (TPR3) DESCRIPTION:The need to support the ever-growing population of mobile user s is critical, yet institutions interested in entering the mobile arena f ace a multitude of challenges. In the current economic climate, funding f or new initiatives is scarce. With IT staff asked to do more with less, m any have little time to learn new programming languages and design patter ns to support the multiple mobile platforms that exist. Join developers from two University of Wisconsin campuses while they demonstrate a free a nd open source toolkit used to create cross-platform, native mobile appli cations. The tool uses familiar web technologies like JavaScript, HTML, a nd CSS to generate Java and Objective C source for Android and iOS device s. Using the JavaScript API, developers are able to quickly build applica tions, as well as take advantage of platform specific features, resulting in best of breed native mobile applications. X-ALT-DESC;FMTTYPE=text/html:Th e need to support the ever-growing population of mobile users is critical , yet institutions interested in entering the mobile arena face a multitu de of challenges. In the current economic climate, funding for new initia tives is scarce. With IT staff asked to do more with less, many have litt le time to learn new programming languages and design patterns to support the multiple mobile platforms that exist. Join developers from two Univ ersity of Wisconsin campuses while they demonstrate a free and open sourc e toolkit used to create cross-platform, native mobile applications. The tool uses familiar web technologies like JavaScript, HTML, and CSS to gen erate Java and Objective C source for Android and iOS devices. Using the JavaScript API, developers are able to quickly build applications, as wel l as take advantage of platform specific features, resulting in best of b reed native mobile applications.
DTSTART;TZID=America/Chicago:20111024T104500 DTEND;TZID=America/Chicago:20111024T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2e1f3ff7-60bc-40b9-96d5-66ef5e77cc6b@highedweb.org SUMMARY:Project Management According to Attila the Hun (MMP3) DESCRIPTION:The concept of project management may have only been around si nce the 1950?s, but that doesn?t mean it didn?t exist previously. Get a n ew prospective of project management from the viewpoint of an unexpected management role model ? Attila the Hun. See how a simple nomad used basic principles of leadership and problem solving to achieve some outstanding results and achieving victory in numerous campaigns (read as ?projects?) . Come see what a fourth century nomad warrior has to teach us about proj ect management. X-ALT-DESC;FMTTYPE=text/html:Th e concept of project management may have only been around since the 1950? s, but that doesn?t mean it didn?t exist previously. Get a new prospectiv e of project management from the viewpoint of an unexpected management ro le model ? Attila the Hun. See how a simple nomad used basic principles o f leadership and problem solving to achieve some outstanding results and achieving victory in numerous campaigns (read as ?projects?). Come see wh at a fourth century nomad warrior has to teach us about project managemen t.
DTSTART;TZID=America/Chicago:20111024T104500 DTEND;TZID=America/Chicago:20111024T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:693b8f2f-6336-4118-8089-8ea8c4713df7@highedweb.org SUMMARY:What Students Want in Their Mobile Application (APS3) DESCRIPTION:Technology staff at The Ohio State University has formed an un precedented partnership with students to deliver a mobile application tha t meets students? needs. Three technology workers from different departme nt with very different roles will discuss their process of surveying stud ents to understand their needs, working with them to test the application , and using them for development work. The most important new feature on the recent OSU Mobile launch was the ability for students to look up grad es and schedules in real time. We?ll discuss the usage and popularity of these and other features, and plans for future phases. We?ll share the te chnologies used, some of the challenges on a large campus, and how involv ing students can make things run more smoothly than one might expect. X-ALT-DESC;FMTTYPE=text/html:Te chnology staff at The Ohio State University has formed an unprecedented p artnership with students to deliver a mobile application that meets stude nts? needs. Three technology workers from different department with very different roles will discuss their process of surveying students to under stand their needs, working with them to test the application, and using t hem for development work. The most important new feature on the recent OS U Mobile launch was the ability for students to look up grades and schedu les in real time. We?ll discuss the usage and popularity of these and oth er features, and plans for future phases. We?ll share the technologies us ed, some of the challenges on a large campus, and how involving students can make things run more smoothly than one might expect.
DTSTART;TZID=America/Chicago:20111024T104500 DTEND;TZID=America/Chicago:20111024T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4d26d376-467d-4f97-b27f-41d1f6ccbbe4@highedweb.org SUMMARY:Drupal in HigherEd (COR3) DESCRIPTION:Learn why Drupal is changing higher education throughout the U nited States and around the world. At our session you'll receive an intro duction to both the code and features that are driving the fast adoption of Drupal, as well as the community that makes, builds, and supports this free and open source software project. We?ll look at where the community works/communicates, how it operates, and what makes it tick. Finally, we 'll look at examples of Drupal websites in the real world. X-ALT-DESC;FMTTYPE=text/html:Learn why Drupal is changing higher education throughout the Uni ted States and around the world. At our session you'll receive an introdu ction to both the code and features that are driving the fast adoption of Drupal, as well as the community that makes, builds, and supports this f ree and open source software project. We?ll look at where the community w orks/communicates, how it operates, and what makes it tick. Finally, we'l l look at examples of Drupal websites in the real world.
DTSTART;TZID=America/Chicago:20111024T104500 DTEND;TZID=America/Chicago:20111024T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:75261b9a-540b-4bba-8c0a-789b3453e7a8@highedweb.org SUMMARY:Crisis Communications on the Web (SOC4) DESCRIPTION:During the Sept. 28 shooting incident at The University of Tex as at Austin, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the em ergency situation. This session will discuss the successes and challenges experienced while communicating during the campus lockdown. We will shar e results and look at the tools and channels we used, our roles and respo nsibilities, the communication time line, the community response, server woes, technology considerations and lessons learned. Visit our micro sit e at http://www.utexas.edu/safety/webcrisis/. X-ALT-DESC;FMTTYPE=text/html:
Du ring the Sept. 28 shooting incident at The University of Texas at Austin, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the emergency situa tion. This session will discuss the successes and challenges experienced while communicating during the campus lockdown. We will share results and look at the tools and channels we used, our roles and responsibilities, the communication time line, the community response, server woes, technol ogy considerations and lessons learned. Visit our micro site at http://w ww.utexas.edu/safety/webcrisis/.
DTSTART;TZID=America/Chicago:20111024T114500 DTEND;TZID=America/Chicago:20111024T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7790c850-9c96-45dd-84cb-3b0c7f4f3158@highedweb.org SUMMARY:HTML 5—Let’s Make Progress (TPR4) DESCRIPTION:It is often said, ?Without a struggle there is no progress.? I sn?t that the truth? So, let?s get past the fact that adopting HTML 5 may take some effort, accept the pain, and dig in for results! Come hear Om niUpdate?s Shahab Lashkari, Product Manager, talk specifically about usin g the new features of HTML 5 to improve your web applications?not replace them! Shahab will share how to use some of the new web form input contro ls of HTML 5, like sliders and date pickers, to build upon your current H TML 4 applications. He?ll also talk about JavaScript interaction with HTM L 5 features, such as video, using the Document Object Model (DOM) API, a nd using the DOM API to build a rich user experience around the tags (e.g ., video) themselves. And, of course, no conversation on HTML 5 would be complete without a discussion of the new canvas and semantic elements. Fi nally, Shahab will give you a look at how some impressive .edu websites a re taking advantage of these techniques. Shahab promises that you?ll lea ve this HTML 5 session with some great new ideas and practical next-steps for success. So, let?s get started. X-ALT-DESC;FMTTYPE=text/html:It is often said, ?Without a struggle there is no progress.? Isn?t that the truth? So, let?s get past the fact that adopting HTML 5 may take some ef fort, accept the pain, and dig in for results! Come hear OmniUpdate?s Sh ahab Lashkari, Product Manager, talk specifically about using the new fea tures of HTML 5 to improve your web applications?not replace them! Shahab will share how to use some of the new web form input controls of HTML 5, like sliders and date pickers, to build upon your current HTML 4 applica tions. He?ll also talk about JavaScript interaction with HTML 5 features, such as video, using the Document Object Model (DOM) API, and using the DOM API to build a rich user experience around the tags (e.g., video) the mselves. And, of course, no conversation on HTML 5 would be complete with out a discussion of the new canvas and semantic elements. Finally, Shahab will give you a look at how some impressive .edu websites are taking adv antage of these techniques. Shahab promises that you?ll leave this HTML 5 session with some great new ideas and practical next-steps for success. So, let?s get started.
DTSTART;TZID=America/Chicago:20111024T114500 DTEND;TZID=America/Chicago:20111024T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:368278cf-343e-457f-a7b8-87c170762af6@highedweb.org SUMMARY:Lost in a Map: Understanding the Direction of Your Campus Map (TNT 4) DESCRIPTION:Ready to begin your new campus map project? It's easy to get l ost along the way unless you have clear goals in mind from the start. Bui lding a road map designed to improve driving directions around your campu s might not help with student recruitment, just as your stylized admissio ns map might not help students find their classrooms. We'll discuss the needs of several different end users and show how to adapt a map design to suit each of their needs. For example, a 2010 Hobson's study showed th at 84% of prospective students consider a campus visit to be one of the m ost valuable factors in their college decision-making-process. A map aime d at student recruitment should be attractive enough to keep the student' s interest while on your website and practical enough to help them find t heir way around during a campus visit. Other topics to be discussed inclu de gathering map resources, key asset identification, content organizatio n, design mockups, and usability testing. X-ALT-DESC;FMTTYPE=text/html:Re ady to begin your new campus map project? It's easy to get lost along the way unless you have clear goals in mind from the start. Building a road map designed to improve driving directions around your campus might not h elp with student recruitment, just as your stylized admissions map might not help students find their classrooms. We'll discuss the needs of sev eral different end users and show how to adapt a map design to suit each of their needs. For example, a 2010 Hobson's study showed that 84% of pro spective students consider a campus visit to be one of the most valuable factors in their college decision-making-process. A map aimed at student recruitment should be attractive enough to keep the student's interest wh ile on your website and practical enough to help them find their way arou nd during a campus visit. Other topics to be discussed include gathering map resources, key asset identification, content organization, design moc kups, and usability testing.
DTSTART;TZID=America/Chicago:20111024T114500 DTEND;TZID=America/Chicago:20111024T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:605e58be-6dc9-484e-a447-10b99f15aa6f@highedweb.org SUMMARY:Politics or treason: Toeing the line or begging forgiveness in sit e adaptation (MMP4) DESCRIPTION:The fine art of tightrope-walking in site management and adapt ation: when to toe the line, when to beg forgiveness. Playing politics ca n be dangerous, but it's sometimes beneficial--but it can also be benefic ial to commit treason. Our landscapes have changed--now each customer an d every person you work with has power. Improve the lives of both yoursel f and your site visitors: find out when in your workplace it's best to fl y below the radar or when it's better to engage in the politics you prefe r to avoid. Learn methods to make politics become immaterial and even ma ke treason seem truly reasonable through usability testing, setting goals and creating or working with standards. How? Start being transparent wi th those you might have to play politics with. Make sure your objectives are clear and your reasoning evident. With intriguing examples from busi ness, higher education, and hackers of systems and life, Politics or Trea son will show how to change your corner of the universe. X-ALT-DESC;FMTTYPE=text/html:Th e fine art of tightrope-walking in site management and adaptation: when t o toe the line, when to beg forgiveness. Playing politics can be dangerou s, but it's sometimes beneficial--but it can also be beneficial to commit treason. Our landscapes have changed--now each customer and every perso n you work with has power. Improve the lives of both yourself and your si te visitors: find out when in your workplace it's best to fly below the r adar or when it's better to engage in the politics you prefer to avoid. Learn methods to make politics become immaterial and even make treason se em truly reasonable through usability testing, setting goals and creating or working with standards. How? Start being transparent with those you might have to play politics with. Make sure your objectives are clear and your reasoning evident. With intriguing examples from business, higher education, and hackers of systems and life, Politics or Treason will show how to change your corner of the universe.
DTSTART;TZID=America/Chicago:20111024T114500 DTEND;TZID=America/Chicago:20111024T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:86e71329-d2b6-4fb8-821d-47962f92f2fb@highedweb.org SUMMARY:The Ultimate Open Source CMS - A Cage Match (APS4) DESCRIPTION:Watch and listen as Drupal, Reason, and Wordpress MU battle fo r supremacy in a no holds barred cage match! Words and ideas will be merc ilessly exchanged, and visual aids are allowed in the cage. A celebrity m oderator will be on hand to maintain some semblance of order. Presenters representing each CMS will have 8 minutes each to make the case for why their CMS is the ultimate Open Source CMS. After the first round, each pr esenter will be allowed a 3 minute rebuttal. The last 10 minutes are rese rved for audience questions. This session provides a fun and informative opportunity for conference attendees to learn more about the strengths a nd weaknesses of these three open source CMS options. X-ALT-DESC;FMTTYPE=text/html:Wa tch and listen as Drupal, Reason, and Wordpress MU battle for supremacy i n a no holds barred cage match! Words and ideas will be mercilessly excha nged, and visual aids are allowed in the cage. A celebrity moderator will be on hand to maintain some semblance of order. Presenters representing each CMS will have 8 minutes each to make the case for why their CMS is the ultimate Open Source CMS. After the first round, each presenter will be allowed a 3 minute rebuttal. The last 10 minutes are reserved for audi ence questions. This session provides a fun and informative opportunity for conference attendees to learn more about the strengths and weaknesses of these three open source CMS options.
DTSTART;TZID=America/Chicago:20111024T114500 DTEND;TZID=America/Chicago:20111024T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7b78e420-fb94-4cd6-9781-14332fe410fb@highedweb.org SUMMARY:Agile Marketing: Content Strategy & Effective Tools (COR4) DESCRIPTION:With the rapidly changing landscape of prospective student mar keting channels, it is increasingly important to be able to adjust your m arketing efforts as quickly as possible. While you may have an overall lo ng-term marketing strategy in place, the concept of agile marketing focus es on developing shorter strategies in order to maximize flexibility. Th is way, the marketer can instantly and accurately measure the success of each campaign, which will then affect both the overall strategy and the i mmediate next steps. Some of the characteristics of agile marketing: Shor ter marketing campaigns, larger variety of marketing channels, constant m easuring and adapting, awareness of ROI, and a strong focus on fresh cont ent. Joel Dixon and Eric Karaszewski will discuss the characteristics of agile marketing and demonstrate how Hannon Hill?s Cascade Server CMS & Sp ectate web marketing tool can help you optimize your campaigns. X-ALT-DESC;FMTTYPE=text/html:With the rapidly changing landscape of prospective student marke ting channels, it is increasingly important to be able to adjust your mar keting efforts as quickly as possible. While you may have an overall long -term marketing strategy in place, the concept of agile marketing focuses on developing shorter strategies in order to maximize flexibility. This way, the marketer can instantly and accurately measure the success of ea ch campaign, which will then affect both the overall strategy and the imm ediate next steps. Some of the characteristics of agile marketing: Shorte r marketing campaigns, larger variety of marketing channels, constant mea suring and adapting, awareness of ROI, and a strong focus on fresh conten t. Joel Dixon and Eric Karaszewski will discuss the characteristics of ag ile marketing and demonstrate how Hannon Hill?s Cascade Server CMS & Spectate web marketing tool can help you optimize your campaigns.
DTSTART;TZID=America/Chicago:20111024T114500 DTEND;TZID=America/Chicago:20111024T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:589a43b8-76a9-432e-ad60-bcbc5bfd2d2a@highedweb.org SUMMARY:Lunch, sponsored by OmniUpdate DESCRIPTION:Lunch X-ALT-DESC;FMTTYPE=text/html:
Lu nch
DTSTART;TZID=America/Chicago:20111024T123000 DTEND;TZID=America/Chicago:20111024T131000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:787d1f47-3744-4241-8d65-58624a81a6e9@highedweb.org SUMMARY:Keynote by Shawn Henry DESCRIPTION:Keynote by Shawn Henry X-ALT-DESC;FMTTYPE=text/html:Ke ynote by Shawn Henry
DTSTART;TZID=America/Chicago:20111024T131000 DTEND;TZID=America/Chicago:20111024T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e03f0b11-bd11-43db-a60c-bac207ab68f0@highedweb.org SUMMARY:Engaging Your Campus using a NextGEN Calendar of Events System (AP S5) DESCRIPTION:Getting students, staff and the general public to attend insti tutional events and build a sense of community is a difficult job. It tak es a lot of coordination, marketing and a web presence to attract interes t and get an event on an individual?s calendar. With the University of Ot tawa?s new Calendar of Events tool, you can create a personalized event ? shopping? experience ? allowing site visitors to do faceted searches for events based on their interests, audience type, location (etc.) and then subscribe, request notifications or share events online using social medi a tools. With its streamlined event creation form and workflow approval p rocesses, backend administration is also a breeze. Get your entire campus on the tool and offer a window into what life at your campus is like. X-ALT-DESC;FMTTYPE=text/html:Ge tting students, staff and the general public to attend institutional even ts and build a sense of community is a difficult job. It takes a lot of c oordination, marketing and a web presence to attract interest and get an event on an individual?s calendar. With the University of Ottawa?s new Ca lendar of Events tool, you can create a personalized event ?shopping? exp erience ? allowing site visitors to do faceted searches for events based on their interests, audience type, location (etc.) and then subscribe, re quest notifications or share events online using social media tools. With its streamlined event creation form and workflow approval processes, bac kend administration is also a breeze. Get your entire campus on the tool and offer a window into what life at your campus is like.
DTSTART;TZID=America/Chicago:20111024T143000 DTEND;TZID=America/Chicago:20111024T151500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:d1abaaae-196b-4158-ac57-6081ce08072c@highedweb.org SUMMARY:Engaging Your Global Audience with Real-Time Campus Event Coverage (SOC5) DESCRIPTION:Thanks to the likes of Ustream, Facebook, and Twitter, our glo bal audience can now experience our campus events without having to be th ere in person. This new found geographical freedom means we can dramatica lly increase the reach of our current events - without breaking the bank. So in an era of belt-tightening and budget cuts, why are we restricting access to our events to only those that can physically attend? Sharing t akeaways from more than a hundred successful live streams, this presentat ion aims to break down the tools of the trade and share stories of succes s. Going beyond just live streaming video, you?ll learn how to incorporat e a variety of social media platforms to directly engage your audience in real-time. The events are already happening. The technology is already here. It?s time to engage our global audience. X-ALT-DESC;FMTTYPE=text/html:Th anks to the likes of Ustream, Facebook, and Twitter, our global audience can now experience our campus events without having to be there in person . This new found geographical freedom means we can dramatically increase the reach of our current events - without breaking the bank. So in an era of belt-tightening and budget cuts, why are we restricting access to our events to only those that can physically attend? Sharing takeaways from more than a hundred successful live streams, this presentation aims to b reak down the tools of the trade and share stories of success. Going beyo nd just live streaming video, you?ll learn how to incorporate a variety o f social media platforms to directly engage your audience in real-time. The events are already happening. The technology is already here. It?s t ime to engage our global audience.
DTSTART;TZID=America/Chicago:20111024T143000 DTEND;TZID=America/Chicago:20111024T151500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:71285314-8efc-451d-926e-435c17c6bb2d@highedweb.org SUMMARY:Geopolitics for the Web: The Uneasy Alliance Between Marketing and IT (MMP5) DESCRIPTION:It takes a certain blend of expertise to create a great web te am. You also need to forge a delicate balance between the goals of Market ing and Information Technology (IT).Marketing wants to set standards for content and be in charge of creating the brand. IT wants to set standards for technical features and restrict who has the potential for doing what damage.Marketing owns the brand and IT owns the servers. What about ever ything in between? Who should be in charge of putting the look and feel o f the brand into a template? When is requesting development time necessar y for launching a site rather than just a luxury? Does helpdesk handle al l the training even when Marketing sets all the content and design standa rds for the site?This presentation will attempt to answer some of these q uestions by comparing two distinct environments. The University of Washin gton runs the central CMS out of Marketing, with IT providing very limite d support. Seattle University has outsourced their entire helpdesk and re lies on a vendor for most tasks.Who is right and how effective is one way versus another? There is no single answer, but tradeoffs and compromises , wins and losses, come with the territory no matter which route you choo se. In this session we will explore the effectiveness of either approach. X-ALT-DESC;FMTTYPE=text/html:It takes a certain blend of expertise to create a great web team. You also need to forge a delicate balance between the goals of Marketing and Infor mation Technology (IT).
Marketing wants to set standards for conten t and be in charge of creating the brand. IT wants to set standards for t echnical features and restrict who has the potential for doing what damag e.
Marketing owns the brand and IT owns the servers. What about eve rything in between? Who should be in charge of putting the look and feel of the brand into a template? When is requesting development time necessa ry for launching a site rather than just a luxury? Does helpdesk handle a ll the training even when Marketing sets all the content and design stand ards for the site?
This presentation will attempt to answer some of these questions by comparing two distinct environments. The University o f Washington runs the central CMS out of Marketing, with IT providing ver y limited support. Seattle University has outsourced their entire helpdes k and relies on a vendor for most tasks.
Who is right and how effec tive is one way versus another? There is no single answer, but tradeoffs and compromises, wins and losses, come with the territory no matter which route you choose. In this session we will explore the effectiveness of either approach.
DTSTART;TZID=America/Chicago:20111024T143000 DTEND;TZID=America/Chicago:20111024T151500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:02fde68b-17f8-4886-8a33-4d44466e8051@highedweb.org SUMMARY:Homepage Survival Guide: How to Raise Content from the Dead (TNT5) DESCRIPTION:In this session, we?ll showcase how we used our braaaains to b ring content from many different sources to life by adding an institution al lifestream to our homepage. This stream combines Facebook, Twitter, Yo uTube, Foursquare, Flickr, blog and RSS items from multiple accounts into one listing. For 45 minutes we'll create a stronghold with food, water a nd basic supplies (bring your weapon of choice) and discuss how we became infected with the idea, developed a solution to manage the hordes and fo und immunizations to keep the content plague from spreading out of contro l. X-ALT-DESC;FMTTYPE=text/html:In this session, we?ll showcase how we used our braaaains to bring content from many different sources to life by adding an institutional lifestream to our homepage. This stream combines Facebook, Twitter, YouTube, Foursq uare, Flickr, blog and RSS items from multiple accounts into one listing.
For 45 minutes we'll create a stronghold with food, water and bas ic supplies (bring your weapon of choice) and discuss how we became infec ted with the idea, developed a solution to manage the hordes and found im munizations to keep the content plague from spreading out of control.
DTSTART;TZID=America/Chicago:20111024T143000 DTEND;TZID=America/Chicago:20111024T151500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0b2690fd-5148-4e64-91ba-7891231d05b0@highedweb.org SUMMARY:Rip Into Your Site With jQuery (TPR5) DESCRIPTION:Jason will wow you by deconstructing and transforming a websi te using only client site manipulation in JavaScript using the jQuery li brary. He?ll use this as a vehicle for demonstrating some of the rich us er experiences you can add with jQuery, with an eye towards using it to work around limitations in your CMS or existing site architecture design decisions. X-ALT-DESC;FMTTYPE=text/html:Ja son will wow you by deconstructing and transforming a website using only client site manipulation in JavaScript using the jQuery library. He?ll use this as a vehicle for demonstrating some of the rich user experience s you can add with jQuery, with an eye towards using it to work around l imitations in your CMS or existing site architecture design decisions. DTSTART;TZID=America/Chicago:20111024T143000 DTEND;TZID=America/Chicago:20111024T151500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e7c7d6c4-b59d-4520-874c-3cc895cbebdc@highedweb.org SUMMARY:It’s All in the Visit: Utilizing New Web & Mobile Applications in the Campus Visit Process (COR5) DESCRIPTION:It is no secret that the campus visit is one of the most impor tant factors in the college decision making process. We?ll discuss emergi ng technologies that help institutions engage students and families durin g the campus visit process. In addition, this session will focus on ways institutions are creatively cross-promoting use of social media for incre ased brand awareness on the web. X-ALT-DESC;FMTTYPE=text/html:
It is no secret that the campus visit is one of the most important factors in the college decision making process. We?ll discuss emerging technologi es that help institutions engage students and families during the campus visit process. In addition, this session will focus on ways institutions are creatively cross-promoting use of social media for increased brand aw areness on the web.
DTSTART;TZID=America/Chicago:20111024T143000 DTEND;TZID=America/Chicago:20111024T151500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:761618eb-526d-4022-be7f-fa3abdb55551@highedweb.org SUMMARY:A Mobile Web Framework for the University of California System (AP S6) DESCRIPTION:Most higher ed. institutions don't just have one IT department . Creating a cohesive mobile presence in this decentralized environment poses a challenge. The University of California system developed and ado pted the Mobile Web Framework. This framework allows each UC campus to b uild and deploy mobile applications that look and feel the same regardles s of the technology used to develop them (Java, .NET, PHP, etc.). This h as allowed for broad adoption of the framework and an explosion of mobile web applications in the last year across the UC campuses. This session will focus on how the framework is unique from others out there, how the UC campuses are collaborating on its development, and how other instituti ons can benefit. X-ALT-DESC;FMTTYPE=text/html:Mo st higher ed. institutions don't just have one IT department. Creating a cohesive mobile presence in this decentralized environment poses a chall enge.
The University of California system developed and adopted t he Mobile Web Framework. This framework allows each UC campus to build a nd deploy mobile applications that look and feel the same regardless of t he technology used to develop them (Java, .NET, PHP, etc.).
This has allowed for broad adoption of the framework and an explosion of mobil e web applications in the last year across the UC campuses.
This session will focus on how the framework is unique from others out there, how the UC campuses are collaborating on its development, and how other i nstitutions can benefit.
DTSTART;TZID=America/Chicago:20111024T153000 DTEND;TZID=America/Chicago:20111024T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:41cf6517-7052-4d73-96f7-0fb21aef7ed7@highedweb.org SUMMARY:EZ QR 4 U2 Do! (MMP6) DESCRIPTION:QR (short for Quick Response) code is increasingly making its presence known here in America. Touting everything from Gap Jeans to Ice Cream, advertising agencies are using QR in billboards, magazine ads, an d in-store displays. The higher education field has taken notice, using QR in their advertisements and around campus tours. More and more, studen ts have smartphones with the ability to read intelligent code, opening up QR to a broader college-bound audience. Generating QR code is a breeze using third-party applications and websites. Error correction allows you to design your custom code without compromising the core information. Get a basic introduction into creating and using QR code in and around yo ur campus. Also learn how to customize your QR code and see tracking inf ormation so you can watch your hard work pay off. X-ALT-DESC;FMTTYPE=text/html:QR (short for Quick Response) code is increasingly making its presence know n here in America. Touting everything from Gap Jeans to Ice Cream, adver tising agencies are using QR in billboards, magazine ads, and in-store di splays. The higher education field has taken notice, using QR in their a dvertisements and around campus tours. More and more, students have smart phones with the ability to read intelligent code, opening up QR to a broa der college-bound audience. Generating QR code is a breeze using third-p arty applications and websites. Error correction allows you to design yo ur custom code without compromising the core information. Get a basic i ntroduction into creating and using QR code in and around your campus. A lso learn how to customize your QR code and see tracking information so y ou can watch your hard work pay off.
DTSTART;TZID=America/Chicago:20111024T153000 DTEND;TZID=America/Chicago:20111024T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:88c3509b-7c04-4326-9844-d7945159517c@highedweb.org SUMMARY:Feeding the Beast: Fostering an API Culture (TPR6) DESCRIPTION:Higher-Ed sites should no longer survive as information silos. To prevent duplication headaches and to ease in data reuse, Notre Dame d evelopers are writing API's into each application we produce. You need t he next 40 days of Student Life events in JSON or XML? We got that. Map d ata for the Golden Dome in XML, KML or JSON? Not a problem. You can even get your departments page content, news and databases in multiple formats . During this track, we'll discuss the who, why and how this is done, an d give several examples of how these API's are being used to feed content to a variety of sites and devices at Notre Dame. X-ALT-DESC;FMTTYPE=text/html:Hi gher-Ed sites should no longer survive as information silos. To prevent d uplication headaches and to ease in data reuse, Notre Dame developers are writing API's into each application we produce. You need the next 40 da ys of Student Life events in JSON or XML? We got that. Map data for the G olden Dome in XML, KML or JSON? Not a problem. You can even get your depa rtments page content, news and databases in multiple formats. During thi s track, we'll discuss the who, why and how this is done, and give severa l examples of how these API's are being used to feed content to a variety of sites and devices at Notre Dame.
DTSTART;TZID=America/Chicago:20111024T153000 DTEND;TZID=America/Chicago:20111024T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:3e48dd18-fb3d-4af7-a0a1-f4ac0403b5a3@highedweb.org SUMMARY:Tying it all Together: Part Deux (SOC6) DESCRIPTION:Two years ago, Kevin Prentiss won "best in track" for a future looking presentation about how colleges could build an online student un ion by aggregating student social media content. This session, like good reality television, will check in on the story. There's hope and pain wit h lessons both big and small. In the usual industrial speed blender, we' ll make awesome-sauce out of technology, open source, business models, ch ange, higher ed, vendor silliness, and the future of heweb professionals. Saddle up your unicorns kids, we're going for a ride. X-ALT-DESC;FMTTYPE=text/html:Tw o years ago, Kevin Prentiss won "best in track" for a future looking pres entation about how colleges could build an online student union by aggreg ating student social media content. This session, like good reality telev ision, will check in on the story. There's hope and pain with lessons bot h big and small. In the usual industrial speed blender, we'll make aweso me-sauce out of technology, open source, business models, change, higher ed, vendor silliness, and the future of heweb professionals. Saddle up yo ur unicorns kids, we're going for a ride.
DTSTART;TZID=America/Chicago:20111024T153000 DTEND;TZID=America/Chicago:20111024T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:11ecd655-2fbf-4da7-88c6-3646eed9199b@highedweb.org SUMMARY:What Content Strategy Really Means for Higher Ed (TNT6) DESCRIPTION:Content strategy has become quite the buzzword these days, wit h books and blogs calling for in-depth processes and strategy documents. How is this theory useful in the day-to-day higher ed environment, where often a small team is trying to oversee dozens or even hundreds of decen tralized sites with independently managed content? And in one-man shops, where one person is responsible for all the content, design, and maintena nce for a site--how can they incorporate content strategy into their alre ady-overflowing to-do list? This session will boil down the fundamentals of content strategy into a process and a set of tools that higher ed Web professionals can implement right away. Web staff can use these tools on their own sites, and they can share them with managers of subsites to en sure Web-optimized, consistent content across their entire organization's Web presence. I'll break down a series of reasonable, realistic steps t hat any site owner can use to manage content strategically, from content auditing to systematic content maintenance. Good content will never be ea sy--it will always be a challenge no matter how you approach it. But with some basic strategy and a good set of tools, you can build good content without losing your mind. X-ALT-DESC;FMTTYPE=text/html:Co ntent strategy has become quite the buzzword these days, with books and b logs calling for in-depth processes and strategy documents. How is this theory useful in the day-to-day higher ed environment, where often a smal l team is trying to oversee dozens or even hundreds of decentralized site s with independently managed content? And in one-man shops, where one per son is responsible for all the content, design, and maintenance for a sit e--how can they incorporate content strategy into their already-overflowi ng to-do list? This session will boil down the fundamentals of content s trategy into a process and a set of tools that higher ed Web professional s can implement right away. Web staff can use these tools on their own si tes, and they can share them with managers of subsites to ensure Web-opti mized, consistent content across their entire organization's Web presence . I'll break down a series of reasonable, realistic steps that any site owner can use to manage content strategically, from content auditing to s ystematic content maintenance. Good content will never be easy--it will a lways be a challenge no matter how you approach it. But with some basic s trategy and a good set of tools, you can build good content without losin g your mind.
DTSTART;TZID=America/Chicago:20111024T153000 DTEND;TZID=America/Chicago:20111024T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a2d79db5-d22c-41ea-a0a4-555fd945d603@highedweb.org SUMMARY:Geo-Social Nonsense: The Future of Location-Based Services and the ir Role in Mobile (COR6) DESCRIPTION:Geo-social applications like Facebook, Foursquare, Gowalla, Ye lp, and others have received a lot of attention over the past year, and h igher ed institutions are beginning to adopt them in interesting ways. Bu t are they worth the hype? This session will discuss the sustainability o f geo-location apps as they exist today, how they will likely evolve, and why these nascent forms of location-based social media will become the b ack-bone of what mobile looks like in the future. X-ALT-DESC;FMTTYPE=text/html:Geo-social applications like Facebook, Foursquare, Gowalla, Yelp , and others have received a lot of attention over the past year, and hig her ed institutions are beginning to adopt them in interesting ways. But are they worth the hype? This session will discuss the sustainability of geo-location apps as they exist today, how they will likely evolve, and w hy these nascent forms of location-based social media will become the bac k-bone of what mobile looks like in the future.
DTSTART;TZID=America/Chicago:20111024T153000 DTEND;TZID=America/Chicago:20111024T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e31e9961-e9af-4090-8f18-c8de8de8679c@highedweb.org SUMMARY:Refreshment Break, sponsored by Inigral DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:
Re freshment Break
DTSTART;TZID=America/Chicago:20111024T161500 DTEND;TZID=America/Chicago:20111024T164500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:5597f330-94ed-4655-ad36-d9beffdede75@highedweb.org SUMMARY:Buy vs. Build, and why the two are not always mutually exclusive ( MMP7) DESCRIPTION:Joseph D. B. Ferguson from The Ohio State University describes the decision making process from the perspective of the project manager and developer when comparing purchasing third party software versus build ing an in house software solution. The process is detailed with examples from some of the most recent projects Joseph has been involved with. The concept of turnkey solutions is explored and in some cases that attribute ?s limits exhausted when combined with the 60,000+ student population at The Ohio State University. This presentation will include questions and i deas to consider when deciding to buy or build, tips for forecasting effo rt required with turnkey solutions, installation and support costs analys is and comparison, along with the ever present ?Things we didn?t expect?. The unique makeup of the university?s decentralized information techno logy services leaves a select number of departments around the university with the name recognition of a big school, but in some cases, the resour ces and budget of a non-profit. As a big target for vendors, departments across the university are frequently ?sold? the concepts of ease of insta llation and lower support costs associated with 3rd party applications wh en compared to on campus or in house development. This presentation will walk through the decision making process with information on expected vs. actual cost and time estimates for a few applications in various parts o f the process. One from the angle of the in house judicial misconduct sys tem built as an oncampus solution for University Housing, another from th e perspective of project management and development of an in house conten t management system, one from the perspective of support for a 3rd party Recreational Sports facilities, membership, and inventory application, an d finally from the 3rd party University Housing management system . Atte ndees should expect to get details on the project management process when faced with comparing costs to inhouse development vs. 3rd party applicat ion/service purchases, tips and questions to ask when investigating 3rd p arty solutions, concerns surrounding security with institutional data and 3rd party solutions, and the importance of service level agreements for post implementation support of applications. X-ALT-DESC;FMTTYPE=text/html:Jo seph D. B. Ferguson from The Ohio State University describes the decision making process from the perspective of the project manager and developer when comparing purchasing third party software versus building an in hou se software solution. The process is detailed with examples from some of the most recent projects Joseph has been involved with. The concept of tu rnkey solutions is explored and in some cases that attribute?s limits exh austed when combined with the 60,000+ student population at The Ohio Stat e University. This presentation will include questions and ideas to consi der when deciding to buy or build, tips for forecasting effort required w ith turnkey solutions, installation and support costs analysis and compar ison, along with the ever present ?Things we didn?t expect?. The unique makeup of the university?s decentralized information technology services leaves a select number of departments around the university with the nam e recognition of a big school, but in some cases, the resources and budge t of a non-profit. As a big target for vendors, departments across the un iversity are frequently ?sold? the concepts of ease of installation and l ower support costs associated with 3rd party applications when compared t o on campus or in house development. This presentation will walk through the decision making process with information on expected vs. actual cost and time estimates for a few applications in various parts of the process . One from the angle of the in house judicial misconduct system built as an oncampus solution for University Housing, another from the perspective of project management and development of an in house content management system, one from the perspective of support for a 3rd party Recreational Sports facilities, membership, and inventory application, and finally fro m the 3rd party University Housing management system . Attendees should expect to get details on the project management process when faced with c omparing costs to inhouse development vs. 3rd party application/service p urchases, tips and questions to ask when investigating 3rd party solution s, concerns surrounding security with institutional data and 3rd party so lutions, and the importance of service level agreements for post implemen tation support of applications.
DTSTART;TZID=America/Chicago:20111024T164500 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6d624f09-e458-4a87-baa5-3fcb22a8c1fb@highedweb.org SUMMARY:Innovate and Collaborate: Using WordPress 3 to Build a Research Da tabase (APS7) DESCRIPTION:Sometimes Universities move at a glacial pace to make decision s, but occasionally administrators have ideas that just can?t wait. It's in those instances when WordPress can save the day.The University of Kent ucky - College of Engineering decided to go a new direction with their Re search publication. Instead of producing a large print piece full of fac ts, figures and descriptions of everything going on in the college they d ecided to emphasize a few key areas and the collaboration between discipl ines. But the college still needed the details of all the active projec ts available, ?just in case,? and they needed it in two weeks. The site needed to contain all active projects with the title of the project, the start and stop dates for funding, the research areas, PI?s, Co-Pi?s, fund ing amount and the abstracts. And each project should link out to other projects and researchers in the same department or the same research area . Once you found a researcher that page should include contact info, lin ks to personal sites, research keywords, a NSF style bio and a list of pr ojects that researcher was currently involved in. With the release of W ordPress 3.0 two advances made the project possible: custom post types an d custom taxonomies. The project included two custom post types (Project s and Researchers) and four custom taxonomies (research areas, PI, Co-Pi , and departments) as well as custom meta fields for the researchers. Wit hout WordPress the project would have taken months but instead only took three days. X-ALT-DESC;FMTTYPE=text/html:So metimes Universities move at a glacial pace to make decisions, but occasi onally administrators have ideas that just can?t wait. It's in those inst ances when WordPress can save the day.
The University of Kentucky - College of Engineering decided to go a new direction with their Research publication. Instead of producing a large print piece full of facts, fi gures and descriptions of everything going on in the college they decided to emphasize a few key areas and the collaboration between disciplines. But the college still needed the details of all the active projects ava ilable, ?just in case,? and they needed it in two weeks. The site needed to contain all active projects with the title of the project, the start and stop dates for funding, the research areas, PI?s, Co-Pi?s, funding am ount and the abstracts. And each project should link out to other projec ts and researchers in the same department or the same research area. Onc e you found a researcher that page should include contact info, links to personal sites, research keywords, a NSF style bio and a list of projects that researcher was currently involved in. With the release of WordPre ss 3.0 two advances made the project possible: custom post types and cust om taxonomies. The project included two custom post types (Projects and Researchers) and four custom taxonomies (research areas, PI, Co-Pi, and departments) as well as custom meta fields for the researchers. Without W ordPress the project would have taken months but instead only took three days.
DTSTART;TZID=America/Chicago:20111024T164500 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ece6f8ae-d5c5-484b-a3de-6821c49b60db@highedweb.org SUMMARY:Swingin' with Sinatra: Small Apps Fast (TPR7) DESCRIPTION:We all see this regularly: one of our sites needs a special pi ece of functionality that's just a little too different to handle with ou r usual tools. Sometimes it's something big, something that needs a task force, a team, a committee. Other times it just needs a little developer love and a new tool in your toolkit. In this presentation I'll introduc e you to Sinatra, a Ruby-based framework for rapid web application develo pment. How rapid? I'll show you the tool, present a development challenge , live-code a solution before your very eyes, and still leave time for qu estions AND answers. X-ALT-DESC;FMTTYPE=text/html:We all see this regularly: one of our sites needs a special piece of functi onality that's just a little too different to handle with our usual tools . Sometimes it's something big, something that needs a task force, a team , a committee. Other times it just needs a little developer love and a ne w tool in your toolkit. In this presentation I'll introduce you to Sina tra, a Ruby-based framework for rapid web application development. How ra pid? I'll show you the tool, present a development challenge, live-code a solution before your very eyes, and still leave time for questions AND a nswers.
DTSTART;TZID=America/Chicago:20111024T164500 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e3f28ddf-0978-4276-b11f-5a351e470f89@highedweb.org SUMMARY:Twin Red-Headed Stepchildren Of A Different Mother: The Usability of Accessibility (TNT7) DESCRIPTION:Abstract: Web accessibility as a discipline is extremely varie d and potentially complicated. The issues can take time to learn, but are not just important for fulfilling the legal requirements for disabled us ers but also for enhancing usability and user experience of your site for all visitors. We'll look at common development traps, form techniques, video, and more to help you create a core foundation for producing access ible content for your university sites. X-ALT-DESC;FMTTYPE=text/html:Ab stract: Web accessibility as a discipline is extremely varied and potenti ally complicated. The issues can take time to learn, but are not just imp ortant for fulfilling the legal requirements for disabled users but also for enhancing usability and user experience of your site for all visitors . We'll look at common development traps, form techniques, video, and mo re to help you create a core foundation for producing accessible content for your university sites.
DTSTART;TZID=America/Chicago:20111024T164500 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:35839e49-6440-4d6d-951d-c93e11df3b54@highedweb.org SUMMARY:Web 2.5: The Love Story and Marriage of Your Website and Social Me dia (SOC7) DESCRIPTION:For years websites existed with static content, a place to go for information. There were very few ways of integrating dynamic content with sites. Then this new idea of social media came on scene. A place of interaction and sharing. As social media grew, the desire for online int eraction grew as well. Standard websites are no longer acceptable. Someho w these two were going to have to get married. Last fall, I was challeng ed to bridge the gap between our website and social media; to marry the t wo. Learn how we integrated YouTube, Flickr, Facebook and more with our w ebsite in a few easy steps and increased the user experience. X-ALT-DESC;FMTTYPE=text/html:Fo r years websites existed with static content, a place to go for informati on. There were very few ways of integrating dynamic content with sites. Then this new idea of social media came on scene. A place of interaction and sharing. As social media grew, the desire for online interaction grew as well. Standard websites are no longer acceptable. Somehow these two w ere going to have to get married. Last fall, I was challenged to bridge the gap between our website and social media; to marry the two. Learn how we integrated YouTube, Flickr, Facebook and more with our website in a f ew easy steps and increased the user experience.
DTSTART;TZID=America/Chicago:20111024T164500 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e65f6a4b-d7db-4518-8f9e-a3fb1a6cbe62@highedweb.org SUMMARY:Social Media the good, the bad and the BS (COR7) DESCRIPTION:Tired of listening to social media guru?s give conference pres entations telling you how to have two-way conversations? Ever wonder what other schools are succeeding or struggling when it comes to social media ? This session turns audience into participant, as the Inigral Team orche strates the first ever High Ed Web collaborative hashtag presentation. Co me tweet, whiteboard and vote your way into social media history to disco ver the top wins, fails, and wants for social media in higher education. Thought leaders welcome, guru?s need not apply. X-ALT-DESC;FMTTYPE=text/html:Ti red of listening to social media guru?s give conference presentations tel ling you how to have two-way conversations? Ever wonder what other school s are succeeding or struggling when it comes to social media? This sessio n turns audience into participant, as the Inigral Team orchestrates the f irst ever High Ed Web collaborative hashtag presentation. Come tweet, whi teboard and vote your way into social media history to discover the top w ins, fails, and wants for social media in higher education. Thought leade rs welcome, guru?s need not apply.
DTSTART;TZID=America/Chicago:20111024T164500 DTEND;TZID=America/Chicago:20111024T173000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6577ce69-eb5b-4512-9433-d142ff6cff05@highedweb.org SUMMARY:Dinner on your own DESCRIPTION:Discover Austin at a dinner away from the conference. X-ALT-DESC;FMTTYPE=text/html:
Di scover Austin at a dinner away from the conference.
DTSTART;TZID=America/Chicago:20111024T173000 DTEND;TZID=America/Chicago:20111024T193000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4c98880b-c244-4647-b9f2-998419c745af@highedweb.org SUMMARY:HighEdWeb After Dark, sponsored by Welcome to College and SCVNGR DESCRIPTION:Meet up at Buffalo Billiards and help celebrate the launch of Link: The Journal of Higher Education Web Professionals. Located on Sixt h Street in the heart of the live music scene. X-ALT-DESC;FMTTYPE=text/html:Me et up at Buffalo Billia rds and help celebrate the launch of Link: The Journal of Higher Education Web Professionals. Locate d on Sixth Street in the heart of the live music scene.
DTSTART;TZID=America/Chicago:20111024T194500 DTEND;TZID=America/Chicago:20111024T235900 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:195aeeac-e26e-4cbd-b38f-53e26ba1ec37@highedweb.org SUMMARY:Breakfast, sponsored by TERMINALFOUR DESCRIPTION:Breakfast X-ALT-DESC;FMTTYPE=text/html:Br eakfast
DTSTART;TZID=America/Chicago:20111025T073000 DTEND;TZID=America/Chicago:20111025T083000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:5bcf73d2-0764-48f2-a565-73a3e72cf4fc@highedweb.org SUMMARY:Conference Check-In & Information DESCRIPTION:Conference Check-In & Information X-ALT-DESC;FMTTYPE=text/html:Co nference Check-In & Information
DTSTART;TZID=America/Chicago:20111025T073000 DTEND;TZID=America/Chicago:20111025T150000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fb57d974-5729-4ed1-a0a3-af2ade349e73@highedweb.org SUMMARY:Conference Announcements & Updates DESCRIPTION:Conference Announcements & Updates X-ALT-DESC;FMTTYPE=text/html:Co nference Announcements & Updates
DTSTART;TZID=America/Chicago:20111025T080000 DTEND;TZID=America/Chicago:20111025T081500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:c169c749-a6a1-4428-ad03-277add9895d5@highedweb.org SUMMARY:Cornell's Digital Well: A social networking repository for marketi ng information (APS8) DESCRIPTION:This talk will present the Digital Well web tool, discuss some key decisions which were made in it's design and creation, and outline h ow other Universities can leverage Cornell's investment. Target audience: Software Development Staff, Web professionals, marketing staff. [This is a non-technical IT presentation. I was the technical lead on the develop ment project]. The dissemination, storage and easy access of accurate, u p-to-date marketing information is an important part of coordinating a co nsistent university wide message on a wide variety of topics. Keeping tra ck of all marketing materials is difficult, especially when they are gene rated across colleges and departments and not in one central place. Some problems include: - Marketing staff often need to search in multiple arch ives for video, copy and images. - The provenance and usage permissions o f assets are not always clear. - It is usually impossible to tell which i mages have been used in other publications/websites. - Marketing staff ha ve to track down captions and other metadata, which are not always stored with the data. - There is no community, and no way to quickly spread new materials and messages. The reaction time of marketing is dramatically s lowed down. Cornell University solved this problem with a Digital Well: A repository which provides access to over 220,000 photos, videos, press releases, newspaper articles and other materials. A single location to ac cess all marketing information dramatically empowers marketing staff, red uces the time to create materials, and enables the correct messages to be quickly spread across all campus stakeholders. The repository also has a number of other advanced features, such as an adaptive ranking algorith m, the ability to "follow" departments and individuals, the ability to as sociate different types of content to facilitate browsing, and features t o enable easy sharing. X-ALT-DESC;FMTTYPE=text/html:Th is talk will present the Digital Well web tool, discuss some key decision s which were made in it's design and creation, and outline how other Univ ersities can leverage Cornell's investment. Target audience: Software Dev elopment Staff, Web professionals, marketing staff. [This is a non-techni cal IT presentation. I was the technical lead on the development project] . The dissemination, storage and easy access of accurate, up-to-date mar keting information is an important part of coordinating a consistent univ ersity wide message on a wide variety of topics. Keeping track of all mar keting materials is difficult, especially when they are generated across colleges and departments and not in one central place. Some problems incl ude: - Marketing staff often need to search in multiple archives for vide o, copy and images. - The provenance and usage permissions of assets are not always clear. - It is usually impossible to tell which images have be en used in other publications/websites. - Marketing staff have to track d own captions and other metadata, which are not always stored with the dat a. - There is no community, and no way to quickly spread new materials an d messages. The reaction time of marketing is dramatically slowed down. Cornell University solved this problem with a Digital Well: A repository which provides access to over 220,000 photos, videos, press releases, new spaper articles and other materials. A single location to access all mark eting information dramatically empowers marketing staff, reduces the time to create materials, and enables the correct messages to be quickly spre ad across all campus stakeholders. The repository also has a number of o ther advanced features, such as an adaptive ranking algorithm, the abilit y to "follow" departments and individuals, the ability to associate diffe rent types of content to facilitate browsing, and features to enable easy sharing.
DTSTART;TZID=America/Chicago:20111025T083000 DTEND;TZID=America/Chicago:20111025T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:77c792ac-2121-48a8-b69d-f39c1a2f4f7e@highedweb.org SUMMARY:Drupal Workflow: Set it and forget it! (TPR8) DESCRIPTION:Like many Universities, Rochester Institute of Technology rema ins very print-oriented. Our Bulletins (catalogs) have traditionally been created in print first, and then converted into a website over the weeks or months following the release of the print material. This print-centri c design model left the website behind with old content, when most of the users use only the web! Our solution was to reverse this role, and let the web drive the print. We changed the entire process of our publication , allowing content contributors from across campus update their program c ontent all year round, so that the website is ALWAYS up to date. Once a y ear, an XML snapshot of the Drupal database is taken, converted to an InD esign friendly format, and then produced into our two print Bulletins. This new process saves 10's, if not hundreds, of work hours in the conver sion from Word Documents to web pages, and saves the designers many hours as well, since the XML is pre-formatted for InDesign, allowing for minim al layout tweaking. The roadblocks along the way have been vast, but we believe to have overcome them all. Selecting Drupal as our University-wid e content management system was required before we could move forward wit h a CMS solution. Next, we had to implement a robust workflow / revision system that would allow for multiple levels of permissions in editing con tent, as well as build a training package that would be easy to understan d for 100+ users. Lastly, we had to find an optimal solution for converti ng XML into an InDesign friendly format, allowing the designers time to b e minimized. The benefits far outweigh the drawbacks in our CMS-driven B ulletin system. The initial time invested was around 3 months work for 2 employees, but once it's complete, you can Set it?.. and Forget it!! X-ALT-DESC;FMTTYPE=text/html:Li ke many Universities, Rochester Institute of Technology remains very prin t-oriented. Our Bulletins (catalogs) have traditionally been created in p rint first, and then converted into a website over the weeks or months fo llowing the release of the print material. This print-centric design mode l left the website behind with old content, when most of the users use on ly the web! Our solution was to reverse this role, and let the web drive the print. We changed the entire process of our publication, allowing co ntent contributors from across campus update their program content all ye ar round, so that the website is ALWAYS up to date. Once a year, an XML s napshot of the Drupal database is taken, converted to an InDesign friendl y format, and then produced into our two print Bulletins. This new proc ess saves 10's, if not hundreds, of work hours in the conversion from Wor d Documents to web pages, and saves the designers many hours as well, sin ce the XML is pre-formatted for InDesign, allowing for minimal layout twe aking. The roadblocks along the way have been vast, but we believe to ha ve overcome them all. Selecting Drupal as our University-wide content man agement system was required before we could move forward with a CMS solut ion. Next, we had to implement a robust workflow / revision system that w ould allow for multiple levels of permissions in editing content, as well as build a training package that would be easy to understand for 100+ us ers. Lastly, we had to find an optimal solution for converting XML into a n InDesign friendly format, allowing the designers time to be minimized. The benefits far outweigh the drawbacks in our CMS-driven Bulletin syste m. The initial time invested was around 3 months work for 2 employees, bu t once it's complete, you can Set it?.. and Forget it!!
DTSTART;TZID=America/Chicago:20111025T083000 DTEND;TZID=America/Chicago:20111025T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:10780849-9aac-4a49-aa91-b21ed82ec5e3@highedweb.org SUMMARY:Herding Cats: Web Governance in Higher Education (MMP8) DESCRIPTION:Welcome to higher ed - the toughest gig in all the web. Campu s politics, silos, consensus decision making, corporate expectations on a not-for-profit budget, and decentralized organizational structures all c ombine to create a very demanding environment. And the best way to thrive ? Create a true web governance structure, something only a few campuses have done. Yes, I just used the words ?web? and ?governance? in the same sentence. NO, this was not a mistake. A true web governance structure wi ll provide the framework to move your site to the next level and get seni or leadership to view the web as a strategic asset rather than a cost cen ter. This presentation will show how web governance and management is es sential to achieve a sustainable, efficient, and cost effective web prese nce. Learn how web governance can help you: Get senior leadership truly engaged and interested in the web Get more resources Eliminate Hippos ( Highest Paid Person?s Opinion) and make sure the right people are making decisions Overcome campus politics Establish authority and accountabili ty Understand the role of the central web team (it?s not what you might think) Get the right people involved, even in a decentralized organizati onal model Move from a production shop into a strategic shop X-ALT-DESC;FMTTYPE=text/html:We lcome to higher ed - the toughest gig in all the web. Campus politics, s ilos, consensus decision making, corporate expectations on a not-for-prof it budget, and decentralized organizational structures all combine to cre ate a very demanding environment. And the best way to thrive? Create a t rue web governance structure, something only a few campuses have done. Y es, I just used the words ?web? and ?governance? in the same sentence. NO , this was not a mistake. A true web governance structure will provide th e framework to move your site to the next level and get senior leadership to view the web as a strategic asset rather than a cost center. This pr esentation will show how web governance and management is essential to ac hieve a sustainable, efficient, and cost effective web presence. Learn ho w web governance can help you: Get senior leadership truly engaged and i nterested in the web Get more resources Eliminate Hippos (Highest Paid Person?s Opinion) and make sure the right people are making decisions Ov ercome campus politics Establish authority and accountability Understan d the role of the central web team (it?s not what you might think) Get t he right people involved, even in a decentralized organizational model M ove from a production shop into a strategic shop
DTSTART;TZID=America/Chicago:20111025T083000 DTEND;TZID=America/Chicago:20111025T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ddbae6e6-22a3-4397-87cb-7df7414824f5@highedweb.org SUMMARY:I'd Buy That For a Dollar: What Robocop Can Teach us about Alumni Engagement (SOC8) DESCRIPTION:Today's economy puts alumni foundation and development officer s in a unique position: creating a model of engagement for an increasing number of college graduates who will not be able to provide recurring gif ts for decades. Building on examples from non-profit and Web 2.0 business es, this TED-style talk will present a model for reaching this demographi c and making them involved and eager members of the larger campus communi ty. X-ALT-DESC;FMTTYPE=text/html:To day's economy puts alumni foundation and development officers in a unique position: creating a model of engagement for an increasing number of col lege graduates who will not be able to provide recurring gifts for decade s. Building on examples from non-profit and Web 2.0 businesses, this TED- style talk will present a model for reaching this demographic and making them involved and eager members of the larger campus community.
DTSTART;TZID=America/Chicago:20111025T083000 DTEND;TZID=America/Chicago:20111025T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:9c5b0dfb-22cc-49a0-a9af-46ce9f518fcd@highedweb.org SUMMARY:On your mark, get set, mobile (TNT8) DESCRIPTION:There is a lot of buzz about mobile technology and "everything going to mobile." The mobile market is growing steadily every day; the C ollege of William & Mary's website saw a 300% increase in mobile traffic over the past year alone. Despite this radical growth, less than 10% of c olleges and universities have a mobile website according to a survey cond ucted by Dave Olsen at WVU. Building on the success of a webinar we co-h osted with mStoner, we'll use this session to help you take those first s teps into the mobile world with confidence. We'll give you an inside look at how William & Mary's mobile site was created, how we're measuring res ults, and how it has evolved since launch in August 2010. We'll also cove r: - the types of information you should offer in mobile format - the dec ision to create a mobile app or a mobile website - the choice of purchasi ng an off-the-shelf product or going open-source - trends and guidelines for styling and coding - examples of mobile content from other colleges a nd universities X-ALT-DESC;FMTTYPE=text/html:Th ere is a lot of buzz about mobile technology and "everything going to mob ile." The mobile market is growing steadily every day; the College of Wil liam & Mary's website saw a 300% increase in mobile traffic over the past year alone. Despite this radical growth, less than 10% of colleges a nd universities have a mobile website according to a survey conducted by Dave Olsen at WVU. Building on the success of a webinar we co-hosted wit h mStoner, we'll use this session to help you take those first steps into the mobile world with confidence. We'll give you an inside look at how W illiam & Mary's mobile site was created, how we're measuring results, and how it has evolved since launch in August 2010. We'll also cover: - the types of information you should offer in mobile format - the decision to create a mobile app or a mobile website - the choice of purchasing an off-the-shelf product or going open-source - trends and guidelines for s tyling and coding - examples of mobile content from other colleges and un iversities
DTSTART;TZID=America/Chicago:20111025T083000 DTEND;TZID=America/Chicago:20111025T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e5c9c290-717f-460f-88ac-fd6d30392d7a@highedweb.org SUMMARY:Building an accessibility road map for your organization (COR8) DESCRIPTION:Enter abstract here X-ALT-DESC;FMTTYPE=text/html:En ter abstract here
DTSTART;TZID=America/Chicago:20111025T083000 DTEND;TZID=America/Chicago:20111025T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8584f055-75cb-4e96-a192-add214bfca36@highedweb.org SUMMARY:Exhibitor Hall Open DESCRIPTION:Exhibitor Hall Open X-ALT-DESC;FMTTYPE=text/html:Ex hibitor Hall Open
DTSTART;TZID=America/Chicago:20111025T090000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0fe062be-1929-4191-9cd7-c13e14465347@highedweb.org SUMMARY:Refreshment Break, sponsored by Zivtech DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=America/Chicago:20111025T091500 DTEND;TZID=America/Chicago:20111025T094500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:1a5f56eb-acc2-4f83-9c9d-cae37578705a@highedweb.org SUMMARY:A Little Birdie Told Me - What the H1N1 Outbreak Taught Us About U sing Twitter (SOC9) DESCRIPTION:Traditional media scholar Michael Skoler recently said, "Today , people expect to share information, not be fed it. They expect to be li stened to when they have knowledge and raise questions. They want news th at connects with their lives and interests. They want control over their information. And they want connection ? they give their trust to those th ey engage with ? people who talk with them, listen and maintain a relatio nship." Though Skoler was talking about traditional media, the principl es of engagement apply to social media as well. We all know that we hav e to have conversations with our audiences and more importantly listen, b ut why is this approach so important? Do folks actually listen to what we have to say when we tweet? What do they do with that information? Afte r studying Twitter interaction surrounding the H1N1 outbreak in 2009, pre valent themes (reasons people Tweet) were identified. How information abo ut the virus was shared, reshared, and modified - as well as how individu als acted on that information - was eye opening. This research has conc rete implications for how we use Twitter in an university environment, an d how we integrate it into our communication plans. X-ALT-DESC;FMTTYPE=text/html:Tr aditional media scholar Michael Skoler recently said, "Today, people expe ct to share information, not be fed it. They expect to be listened to whe n they have knowledge and raise questions. They want news that connects w ith their lives and interests. They want control over their information. And they want connection ? they give their trust to those they engage wit h ? people who talk with them, listen and maintain a relationship." Tho ugh Skoler was talking about traditional media, the principles of engagem ent apply to social media as well. We all know that we have to have con versations with our audiences and more importantly listen, but why is thi s approach so important? Do folks actually listen to what we have to say when we tweet? What do they do with that information? After studying Tw itter interaction surrounding the H1N1 outbreak in 2009, prevalent themes (reasons people Tweet) were identified. How information about the virus was shared, reshared, and modified - as well as how individuals acted on that information - was eye opening. This research has concrete implicat ions for how we use Twitter in an university environment, and how we inte grate it into our communication plans.
DTSTART;TZID=America/Chicago:20111025T094500 DTEND;TZID=America/Chicago:20111025T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:9bdff04b-d16d-4c8d-aaed-a4d72254463f@highedweb.org SUMMARY:Going Mobile! The How and Why of UVU’s mobile web initiative (TNT 9) DESCRIPTION:ABSTRACT: Change is in the air ? literally! Usage of the web traditionally has been on desktop computers, but mobile device usage is growing exponentially. Some studies predict it will pass traditional web traffic by 2015. Higher education is also seeing rapid growth and the n ew generation of students arriving at institutions are digitally literate , connected, social, and immediate. Utah Valley University has seen thi s change occurring and moved forward with a mobile web initiative to bett er serve students. Come see how they did it, why they did it, the tools used, the questions asked, and decisions made to meet the needs of their mobile users. STATEMENT OF THE PROBLEM OR ISSUE: Usage of the web tra ditionally has been in the area of desktop computing devices, browsing fo r information, services, and functionality. However, recently, more and more of the usage of websites and services is being generated by mobile d evices, including handheld devices, cell phones, and mobile computing pla tforms like the iPad. The mobile device web usage (traffic) is now growin g at an exponential rate and many predict it will pass traditional web tr affic by as early as 2015. One report states that U.S. mobile web usage grew 110% last year alone. Higher education is also seeing this rapid growth of mobile web traffic. In 2009, 31% of students in grades 9-12 i n the United States had smart phones with internet access, and at least 8 5% of all individuals 15 to 18 years of age had cell phones either with o r without Internet access (up from 56% in 2004). The new generation of s tudents arriving at our institutions is digitally literate, connected, so cial, and immediate. This requires educational institutions and others t o become more prolific communicators in these new digital worlds. X-ALT-DESC;FMTTYPE=text/html:AB STRACT: Change is in the air ? literally! Usage of the web traditionall y has been on desktop computers, but mobile device usage is growing expon entially. Some studies predict it will pass traditional web traffic by 2 015. Higher education is also seeing rapid growth and the new generation of students arriving at institutions are digitally literate, connected, social, and immediate. Utah Valley University has seen this change occu rring and moved forward with a mobile web initiative to better serve stud ents. Come see how they did it, why they did it, the tools used, the que stions asked, and decisions made to meet the needs of their mobile users. STATEMENT OF THE PROBLEM OR ISSUE: Usage of the web traditionally ha s been in the area of desktop computing devices, browsing for information , services, and functionality. However, recently, more and more of the u sage of websites and services is being generated by mobile devices, inclu ding handheld devices, cell phones, and mobile computing platforms like t he iPad. The mobile device web usage (traffic) is now growing at an expon ential rate and many predict it will pass traditional web traffic by as e arly as 2015. One report states that U.S. mobile web usage grew 110% las t year alone. Higher education is also seeing this rapid growth of mo bile web traffic. In 2009, 31% of students in grades 9-12 in the United States had smart phones with internet access, and at least 85% of all ind ividuals 15 to 18 years of age had cell phones either with or without Int ernet access (up from 56% in 2004). The new generation of students arriv ing at our institutions is digitally literate, connected, social, and imm ediate. This requires educational institutions and others to become more prolific communicators in these new digital worlds.
DTSTART;TZID=America/Chicago:20111025T094500 DTEND;TZID=America/Chicago:20111025T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:604a74a9-dcd9-4984-9489-c999ec373b76@highedweb.org SUMMARY:Lead the Horse to Water, And Make Damn Sure It Drinks: How to Lead Successful & Transparent Projects (MMP9) DESCRIPTION:When it's your job to be sure a project gets done and gets don e right, there is limited room for error. You need to lead your team to t he finish line on-time and on-budget or face the music. Let me remind you of an all too familiar scenario: A project is dumped in your lap and you 're given limited information as to how it came to be, and possibly where it's headed. Your availability wasn't considered, and now you're caught between a rock and hard place, left to clean up someone else's mess. News flash: A project led poorly will likely fail miserably. We've all seen it happen or have heard the horror stories. It's important to remember that in these moments, the leadership within your organization doesn't begin and end with your Director or Vice President; it shouldn't "end" with any one -- you have the power to raise the bar; to set the standards; to beco me a project rockstar by being innovative, creative, professional, and mo st of all, a leader. When filling the shoes of a project manager, you nee d to develop & keep a very specific toolset nearby (hint: it has nothing to do with a PM certification hanging on your wall). That toolset will he lp you avoid dangerous terrain, keep the people you're working with happy , energetic, optimistic and on-track, and give you the confidence to comm unicate effectively with your stakeholders, be it the newest staff member or the most rigid department Chair. Join me in this session as I share w ith you my project experiences, show off some great tools you can put to work right away, and provide tips on how to lead your team of 5 or 50 or 500+ on down to the watering hole! X-ALT-DESC;FMTTYPE=text/html:Wh en it's your job to be sure a project gets done and gets done right, ther e is limited room for error. You need to lead your team to the finish lin e on-time and on-budget or face the music. Let me remind you of an all to o familiar scenario: A project is dumped in your lap and you're given lim ited information as to how it came to be, and possibly where it's headed. Your availability wasn't considered, and now you're caught between a roc k and hard place, left to clean up someone else's mess. Newsflash: A proj ect led poorly will likely fail miserably. We've all seen it happen or ha ve heard the horror stories. It's important to remember that in these mom ents, the leadership within your organization doesn't begin and end with your Director or Vice President; it shouldn't "end" with anyone -- you ha ve the power to raise the bar; to set the standards; to become a project rockstar by being innovative, creative, professional, and most of all, a leader. When filling the shoes of a project manager, you need to develop & keep a very specific toolset nearby (hint: it has nothing to do wit h a PM certification hanging on your wall). That toolset will help you av oid dangerous terrain, keep the people you're working with happy, energet ic, optimistic and on-track, and give you the confidence to communicate e ffectively with your stakeholders, be it the newest staff member or the m ost rigid department Chair. Join me in this session as I share with you m y project experiences, show off some great tools you can put to work righ t away, and provide tips on how to lead your team of 5 or 50 or 500+ on d own to the watering hole!
DTSTART;TZID=America/Chicago:20111025T094500 DTEND;TZID=America/Chicago:20111025T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:533d012a-979c-4c8d-b1ef-7dd4c57c501d@highedweb.org SUMMARY:Mission: Impossible - Content Management (TPR9) DESCRIPTION:Your mission, should you choose to accept it: deploy a enterpr ise-class content management solution that runs entirely on your existing web server environment, supports multiple sites, maintains existing user access, security, and disk quota protections, is easy for non-technical contributors to learn and use while being flexible enough to handle a wid e range of sites, and is relatively simple for IT to maintain--while stil l being expected to do your day-to-day job functions, as well. All of th is, of course, is expected on a budget of zero. While this may sound lik e the plot of a sci-fi thriller, it is the very real challenge presented to a team of five IT and Publications staff at RIT two years ago. After polling contributors on the options they'd expect from a CMS offering and convening a group of developers from across our campus community to eval uate several options, we decided that Drupal would best fit our needs and started down the long, bumpy road to deployment. Despite many technical hurdles, project members leaving the university mid-way through the proj ect, and many late nights and weekends, our team was successful. This se ssion will demonstrate the final approach we took to achieve our goal--in cluding our unique configurations, custom module development, and automat ion tools--while discussing the problems and pitfalls we encountered alon g the way. We'll also look at management, performance, and scalability e nhancements that we are considering as part of a "phase two" of the proje ct. Anyone looking to deploy Drupal, or any content management system fo r that matter, should attend to learn from our successes...and our frustr ations. ----------- If this session is chosen for the TPR track, I'd lik e to request session TPR3. John knows why. :) To help classify this pre sentation, it will focus mainly on the technical details of deploying Dru pal, including server architecture, Apache configuration, and module deve lopment. X-ALT-DESC;FMTTYPE=text/html:Yo ur mission, should you choose to accept it: deploy a enterprise-class con tent management solution that runs entirely on your existing web server e nvironment, supports multiple sites, maintains existing user access, secu rity, and disk quota protections, is easy for non-technical contributors to learn and use while being flexible enough to handle a wide range of si tes, and is relatively simple for IT to maintain--while still being expec ted to do your day-to-day job functions, as well. All of this, of course , is expected on a budget of zero. While this may sound like the plot of a sci-fi thriller, it is the very real challenge presented to a team of five IT and Publications staff at RIT two years ago. After polling contr ibutors on the options they'd expect from a CMS offering and convening a group of developers from across our campus community to evaluate several options, we decided that Drupal would best fit our needs and started down the long, bumpy road to deployment. Despite many technical hurdles, pro ject members leaving the university mid-way through the project, and many late nights and weekends, our team was successful. This session will de monstrate the final approach we took to achieve our goal--including our u nique configurations, custom module development, and automation tools--wh ile discussing the problems and pitfalls we encountered along the way. W e'll also look at management, performance, and scalability enhancements t hat we are considering as part of a "phase two" of the project. Anyone l ooking to deploy Drupal, or any content management system for that matter , should attend to learn from our successes...and our frustrations. ---- ------- If this session is chosen for the TPR track, I'd like to request session TPR3. John knows why. :) To help classify this presentation, it will focus mainly on the technical details of deploying Drupal, includin g server architecture, Apache configuration, and module development.
< /body> DTSTART;TZID=America/Chicago:20111025T094500 DTEND;TZID=America/Chicago:20111025T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a86192c4-2b70-478c-b810-31a92f3ffa3b@highedweb.org SUMMARY:The Politics of Doing #IA for #HighEd (APS9) DESCRIPTION:Information architecture is how we organize and label content and navigation for large websites. In an ideal world, planning the inform ation architecture is a lot like designing and building a designer kitche n for a newly-constructed home. But let's face it, in Higher Education ou r house is usually pretty old, the major appliances don't match, and nobo dy can agree on which drawer to put the silverware in.Best practices in i nformation architecture don't necessarily prepare us for the inevitable s emantic political battles regarding organization, labeling, and navigatio n. We work for large, bureaucratic organizations with complex and illogic al organizational structures that our users may never understand. We deal with eccentric and sometimes unknowladgeable individuals. Given this rea lity, how are we supposed to organize large amounts of content, create co mmon vocabularies, and advocate for consistent labeling in order to produ ce a positive user experience?I will cover basic information architecture principles and elaborate on how these are usually applied to higher educ ation websites. Then I will offer some tips and tricks on how you can mea sure user engagement in order to better inform you and other campus decis ion makers about what's working and why. Finally we'll open the discussio n to how we can adapt what's best into what works for our own institution s. Ultimately, a successful information architect in higher education i s one who can successfully collaborate with campus leaders and navigate t hrough university politics. X-ALT-DESC;FMTTYPE=text/html:In formation architecture is how we organize and label content and navigatio n for large websites. In an ideal world, planning the information archite cture is a lot like designing and building a designer kitchen for a newly -constructed home. But let's face it, in Higher Education our house is us ually pretty old, the major appliances don't match, and nobody can agree on which drawer to put the silverware in.
Best practices in informa tion architecture don't necessarily prepare us for the inevitable semanti c political battles regarding organization, labeling, and navigation. We work for large, bureaucratic organizations with complex and illogical org anizational structures that our users may never understand. We deal with eccentric and sometimes unknowladgeable individuals. Given this reality, how are we supposed to organize large amounts of content, create common v ocabularies, and advocate for consistent labeling in order to produce a p ositive user experience?
I will cover basic information architectur e principles and elaborate on how these are usually applied to higher edu cation websites. Then I will offer some tips and tricks on how you can me asure user engagement in order to better inform you and other campus deci sion makers about what's working and why. Finally we'll open the discussi on to how we can adapt what's best into what works for our own institutions. Ultimately, a successful information architect in higher education is one who can successfully collaborate with campus lea ders and navigate through university politics.
DTSTART;TZID=America/Chicago:20111025T094500 DTEND;TZID=America/Chicago:20111025T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cf4b50b7-d9b6-43bc-a617-c00377f40e21@highedweb.org SUMMARY:Building a low cost mobile web presence (COR9) DESCRIPTION:There?s no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn?t on your 2012 web strategy, it needs to be and s oon. This vendor independent presentation will provide practical advice on how to prepare for your organisations shift to mobile and, importantl y, how to build a mobile presence without ?breaking the bank?. It wil l cover approaches that organisations can adopt to enable personalised we b experiences for mobile devices. The presentation will outline the deli very methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site. X-ALT-DESC;FMTTYPE=text/html:There?s no escaping it, mobile web will be bigger than desktop b y 2015. If mobile isn?t on your 2012 web strategy, it needs to be and soo n. This vendor independent presentation will provide practical advice o n how to prepare for your organisations shift to mobile and, importantly, how to build a mobile presence without ?breaking the bank?. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delive ry methods available to make this step: adding mobile to web presence; ad d a mobile app or develop a mobile site.
DTSTART;TZID=America/Chicago:20111025T094500 DTEND;TZID=America/Chicago:20111025T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4beb2401-e39c-4113-870e-887ecf4c7ec6@highedweb.org SUMMARY:A Utility Belt Approach to Mobilized Content (TNT10) DESCRIPTION:Before you embark on your great mobile mission, put the techno logy aside for a moment and let's talk about the content. What goes into a strong mobile strategy? We'll show you how to inventory your availabl e resources and optimize them for mobile delivery. Let's leverage the be st data and content sources and suit up for mobile web, apps and more. X-ALT-DESC;FMTTYPE=text/html:
Be fore you embark on your great mobile mission, put the technology aside fo r a moment and let's talk about the content. What goes into a strong mob ile strategy? We'll show you how to inventory your available resources a nd optimize them for mobile delivery. Let's leverage the best data and c ontent sources and suit up for mobile web, apps and more.
DTSTART;TZID=America/Chicago:20111025T104500 DTEND;TZID=America/Chicago:20111025T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ee15001d-24bb-442e-a489-67e95b9d07b9@highedweb.org SUMMARY:Drupal 7 for a University CMS (APS10) DESCRIPTION:Let us walk you through our experience implementing a campus-w ide redesign of our entire University web presence using Drupal 7. We'll talk about the power of Drupal 7, technical underpinnings, information a rchitecture, managing content, bells and whistles, leveraging external ex pertise, and getting buy-in from all of campus. X-ALT-DESC;FMTTYPE=text/html:
Le t us walk you through our experience implementing a campus-wide redesign of our entire University web presence using Drupal 7. We'll talk about t he power of Drupal 7, technical underpinnings, information architecture, managing content, bells and whistles, leveraging external expertise, and getting buy-in from all of campus.
DTSTART;TZID=America/Chicago:20111025T104500 DTEND;TZID=America/Chicago:20111025T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ad2e1fce-93d4-4810-b757-c636ab17166f@highedweb.org SUMMARY:E-Expectations 2011: The Online Expectations of Prospective Colleg e Students and Their Parents (SOC10) DESCRIPTION:To recruit prospective students today, you have to look beyond your Web site. The rise of social networking and the growing use of mobi le Web access have fundamentally expanded how students access information and interact online. You also have to look beyond students to their pare nts, who often play a key role in the college decision process. How can y ou meet what may be two very different yet equally important sets of onli ne expectations? This session will discuss research into the online expe ctations and behavior of college-bound high school seniors and their pare nts. Based on a parallel survey of both groups, you will learn what stude nts and parents expect from college Web sites, the content and features t hey value most, their expectations for mobile site content, and how they perceive Facebook, Twitter, and YouTube as recruitment tools. The present ers will also review the attitudes of students and parents toward new onl ine applications such as cost calculators, interactive maps, and QR codes for smart phones. At the end of the session, you will have a better un derstanding of how to serve prospective students and their parents online , how you need to adjust your strategies between the two groups, and most importantly, how you can engage them, connect with them, spur communicat ion, and provide an online experience pushes students toward enrolling. X-ALT-DESC;FMTTYPE=text/html:To recruit prospective students today, you have to look beyond your Web sit e. The rise of social networking and the growing use of mobile Web access have fundamentally expanded how students access information and interact online. You also have to look beyond students to their parents, who ofte n play a key role in the college decision process. How can you meet what may be two very different yet equally important sets of online expectatio ns? This session will discuss research into the online expectations and behavior of college-bound high school seniors and their parents. Based on a parallel survey of both groups, you will learn what students and paren ts expect from college Web sites, the content and features they value mos t, their expectations for mobile site content, and how they perceive Face book, Twitter, and YouTube as recruitment tools. The presenters will also review the attitudes of students and parents toward new online applicati ons such as cost calculators, interactive maps, and QR codes for smart ph ones. At the end of the session, you will have a better understanding o f how to serve prospective students and their parents online, how you nee d to adjust your strategies between the two groups, and most importantly, how you can engage them, connect with them, spur communication, and prov ide an online experience pushes students toward enrolling.
DTSTART;TZID=America/Chicago:20111025T104500 DTEND;TZID=America/Chicago:20111025T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7130d7af-d0ad-4235-bea2-ae393b0278db@highedweb.org SUMMARY:Everything But the Kitchen Sink – A campus wide web redesign persp ective (MMP10) DESCRIPTION:Are you launching a campus wide reassessment and redesign of y our institution?s web presence? This presentation will explore American U niversity?s eventful journey from concept to launch to a mature and thriv ing distributed web publishing culture. The journey began with assessing the legacy web that lacked brand realization, consistent design, defined architecture and timely content. The assessment involved understanding A U?s key audiences and coming up with a concept that appealed to those key audiences. Numerous focus groups, surveys and in-depth interviews were held through the entire lifecycle of the project. Starting with a broad s tudy and assessment, AU successfully launched a fully rearchitected, rebr anded web site with fully redone, new content in 18 months. The scope inc luded all the university?s offices, schools, and academic programs. The A U team successfully debated brand identities and sub brand statements, de liberated design decisions, selected and implemented an enterprise conten t management system, rolled out web applications, and completed redid ove r 30,000 pages ? all in 16 months. At the heart of the implementation was defining the role of content leads across campus and bringing them toget her to train them on the new system, explore web writing techniques, lear n web 2.0, and help form a distributed content publishing group. Content leads worked with staff, faculty, students and alumni to shape the conten t for the new web. This group not only played a key role during implement ation, it is largely the operational model for ongoing web publishing on campus. This presentation explores an overall approach to web redesign, role of multiple governance committees, methods to achieve balanced compr omises, resulting in a successful launch. After almost 2 years of launch, the site still looks fresh with new, timely content, the campus communit y feels connected, and AU is well on its way to incorporate the newly dev eloped brand! X-ALT-DESC;FMTTYPE=text/html:Ar e you launching a campus wide reassessment and redesign of your instituti on?s web presence? This presentation will explore American University?s e ventful journey from concept to launch to a mature and thriving distribut ed web publishing culture. The journey began with assessing the legacy we b that lacked brand realization, consistent design, defined architecture and timely content. The assessment involved understanding AU?s key audie nces and coming up with a concept that appealed to those key audiences. Numerous focus groups, surveys and in-depth interviews were held through the entire lifecycle of the project. Starting with a broad study and asse ssment, AU successfully launched a fully rearchitected, rebranded web sit e with fully redone, new content in 18 months. The scope included all the university?s offices, schools, and academic programs. The AU team succes sfully debated brand identities and sub brand statements, deliberated des ign decisions, selected and implemented an enterprise content management system, rolled out web applications, and completed redid over 30,000 page s ? all in 16 months. At the heart of the implementation was defining the role of content leads across campus and bringing them together to train them on the new system, explore web writing techniques, learn web 2.0, an d help form a distributed content publishing group. Content leads worked with staff, faculty, students and alumni to shape the content for the new web. This group not only played a key role during implementation, it is largely the operational model for ongoing web publishing on campus. This presentation explores an overall approach to web redesign, role of multi ple governance committees, methods to achieve balanced compromises, resul ting in a successful launch. After almost 2 years of launch, the site sti ll looks fresh with new, timely content, the campus community feels conne cted, and AU is well on its way to incorporate the newly developed brand!
DTSTART;TZID=America/Chicago:20111025T104500 DTEND;TZID=America/Chicago:20111025T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a63d2544-9968-4381-aaca-137c2e10112f@highedweb.org SUMMARY:Plug It In: Writing Better WordPress Plugins (TPR10) DESCRIPTION:Writing a WordPress plugin can be extremely simple, but in ord er to write a good WordPress plugin, it takes a little more work. I will walk you through five simple tips to help improve your WordPress developm ent skills and techniques.Some of the topics covered in this presentation are:Making your plugin extendable - allowing other developers to add fun ctionality to your plugin without having to modify the plugin itselfAvoid ing conflicts with other pluginsMaking your plugin multisite (and even mu lti-network) compatibleHelping to future-proof your pluginSpiffying up yo ur readme file X-ALT-DESC;FMTTYPE=text/html:Wr iting a WordPress plugin can be extremely simple, but in order to write a good WordPress plugin, it takes a little more work. I will walk you thro ugh five simple tips to help improve your WordPress development skills an d techniques.
Some of the topics covered in this presentation are:< /p>
Do you think the mobile Web it too complex and too expensive? No longer. Ingeniux will demonstrate Web Layers, a new approach for buildin g rich mobile websites and applications using standard web technologies l ike JQuery Mobile. Lean how to set-up mobile device detection and forward ing, create task-based mobile experiences, leverage your existing content , unlock on-device capabilities, and create intuitive multi-touch interac tions that work on any leading device ? from Apple iPhone and iPad to And roid and RIM Blackberry.
DTSTART;TZID=America/Chicago:20111025T104500 DTEND;TZID=America/Chicago:20111025T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:aea425b0-a674-4ab8-9f8e-4c1c0d91947b@highedweb.org SUMMARY:Lunch, sponsored by SiteImprove DESCRIPTION:Lunch X-ALT-DESC;FMTTYPE=text/html:
Lu nch
DTSTART;TZID=America/Chicago:20111025T113000 DTEND;TZID=America/Chicago:20111025T121000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:18da9a05-5a8d-415a-b9e5-367cc26406d3@highedweb.org SUMMARY:Keynote by Chris Wilson DESCRIPTION:Keynote by Chris Wilson X-ALT-DESC;FMTTYPE=text/html:Ke ynote by Chris Wilson
DTSTART;TZID=America/Chicago:20111025T121000 DTEND;TZID=America/Chicago:20111025T131500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:04042a43-b513-4445-98d0-05d492f77d29@highedweb.org SUMMARY:A Data-Driven Content Strategy Idea for Redesigning the Institutio n's Website (work in progress) (TNT11) DESCRIPTION:As the only web professional at my institution, the idea of co ming up with a strategy to redesign the institution's website seemed ridi culous, so I took a few steps back and looked at what I was already doing : (1) Google Analytics had been in place for five years collecting data; (2) Google Site Search - the free one - was integrated with those Analyti cs and had been online for nearly the same length of time; (3) I have an online FAQ/Knowledgebase system that's been running for more than two yea rs now with its own reporting/analytics data, but I needed a bit more inf o. to bring context into the mix of this sea of data - a website satisfac tion survey! I now have thousands of contextual responses from site visit ors to go along with the other three data sources, and now I know the fol lowing: (1) What users are doing - ANALYTICS; (2) What users are searchin g for - SITE SEARCH; (3) What users are asking about and the answers they 're most interested in - FAQ/KNOWLEDGEBASE SYSTEM; and (4) What users thi nk of our website, whether they are satisfied with it, and whether they h ave been able to do what they came to the website to do - SATISFACTION/PU RPOSE OF VISIT SURVEY. Putting that all together, I now have a solid base of statistical information with which to 'argue my case' to administrato rs, and with which to build a solid, usable, 'requested' site structure f or our site visitors. The best thing about all of this is that three of the four systems I?m using are totally FREE and easy to setup/implement. (only the FAQ system is vendor-provided, but it?s inexpensive, and there are open source solutions that could provide that functionality). I will present the steps I have taken to evaluate/analyze the data I?ve collect ed, and demonstrate how that data is helping me to put together a content strategy that is backed up by solid statistical information that is enab ling me to get administrative buy in as well. X-ALT-DESC;FMTTYPE=text/html:As the only web professional at my institution, the idea of coming up with a strategy to redesign the institution's website seemed ridiculous, so I took a few steps back and looked at what I was already doing: (1) Google Analytics had been in place for five years collecting data; (2) Google Si te Search - the free one - was integrated with those Analytics and had be en online for nearly the same length of time; (3) I have an online FAQ/Kn owledgebase system that's been running for more than two years now with i ts own reporting/analytics data, but I needed a bit more info. to bring c ontext into the mix of this sea of data - a website satisfaction survey! I now have thousands of contextual responses from site visitors to go alo ng with the other three data sources, and now I know the following: (1) W hat users are doing - ANALYTICS; (2) What users are searching for - SITE SEARCH; (3) What users are asking about and the answers they're most inte rested in - FAQ/KNOWLEDGEBASE SYSTEM; and (4) What users think of our web site, whether they are satisfied with it, and whether they have been able to do what they came to the website to do - SATISFACTION/PURPOSE OF VISI T SURVEY. Putting that all together, I now have a solid base of statistic al information with which to 'argue my case' to administrators, and with which to build a solid, usable, 'requested' site structure for our site v isitors. The best thing about all of this is that three of the four syst ems I?m using are totally FREE and easy to setup/implement. (only the FAQ system is vendor-provided, but it?s inexpensive, and there are open sour ce solutions that could provide that functionality). I will present the steps I have taken to evaluate/analyze the data I?ve collected, and demon strate how that data is helping me to put together a content strategy tha t is backed up by solid statistical information that is enabling me to ge t administrative buy in as well.
DTSTART;TZID=America/Chicago:20111025T133000 DTEND;TZID=America/Chicago:20111025T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b71073d9-f347-4c3d-b544-bc0f416aa493@highedweb.org SUMMARY:How to Break Things Really Good (MMP11) DESCRIPTION:A non-developer?s cheat sheet on testing websitesDevelopers ar e some of my best friends, so please don?t take this the wrong way, but: Never trust a developer ? at least when it comes to whether their latest web project is ready to go.But isn?t it hard for a non-developer, someone outside the technical thick of things, to evaluate the quality and launc h-readiness of a web-development project? It can be, but this session wil l offer a set of principles, disciplines, and tips that can turn you into a top-notch quality tester. At long last, you?ll learn how being judgmen tal, skeptical, picky, and paranoid can actually be professional assets.I ?ve got some deceptively simple principles (for example, ?Don?t assume it works?) that we?ll dig into with real-world examples, so that you can le arn how to break your own site first, before your visitors have the chanc e. We?ll talk about such wonderful things as usability, consistency, and security, and how to tell a launch-blocker from a nice-to-have. We?ll tal k about what kind of bug-tracking tools can help and how to catch some of ten-overlooked steps. And we'll talk about that delicious, secret satisfa ction when you break something really good.But it?s not all smashing glas s and banshee shrieks. I?ll also share tips about how (and why) to love o n your developers, and what you should include when you report the proble ms you find. In the end, they?ll truly thank you for being so good at bre aking their handiwork ? and helping them fix it.Above all, we?ll always k eep in mind the most important thing: your users. X-ALT-DESC;FMTTYPE=text/html:A non-developer?s cheat sheet on testing websites
Developers are some of my best friends, so please don?t take this the wrong way, but: Never trust a developer ? at least when it comes to whether their latest web pr oject is ready to go.
But isn?t it hard for a non-developer, someon e outside the technical thick of things, to evaluate the quality and laun ch-readiness of a web-development project? It can be, but this session wi ll offer a set of principles, disciplines, and tips that can turn you int o a top-notch quality tester. At long last, you?ll learn how being judgme ntal, skeptical, picky, and paranoid can actually be professional assets.
I?ve got some deceptively simple principles (for example, ?Don?t a ssume it works?) that we?ll dig into with real-world examples, so that yo u can learn how to break your own site first, before your visitors have t he chance. We?ll talk about such wonderful things as usability, consisten cy, and security, and how to tell a launch-blocker from a nice-to-have. W e?ll talk about what kind of bug-tracking tools can help and how to catch some often-overlooked steps. And we'll talk about that delicious, secret satisfaction when you break something really good.
But it?s not al l smashing glass and banshee shrieks. I?ll also share tips about how (and why) to love on your developers, and what you should include when you re port the problems you find. In the end, they?ll truly thank you for being so good at breaking their handiwork ? and helping them fix it.
Abo ve all, we?ll always keep in mind the most important thing: your users. DTSTART;TZID=America/Chicago:20111025T133000 DTEND;TZID=America/Chicago:20111025T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e33324c7-f903-4110-8681-9250ae04cdab@highedweb.org SUMMARY:Measuring the Result of the Bright and Shiny (SOC11) DESCRIPTION:Social media is transforming online communications. Facebook, Google+, Twitter and the likes have all captured our interest and have be come the hot topic in digital communications. Furthermore, institutions a re beginning to conduct social experiments on their .edu. Whether we're u sing these tools for recruitment, retention, brand awareness, or because everyone else is, we need to focus on what works well. In this presentati on, we'll look at what it takes to setup a measurement strategy, the tool s available to track social media efforts and how to gauge the success (o r failure) of your social media efforts. X-ALT-DESC;FMTTYPE=text/html:
So cial media is transforming online communications. Facebook, Google+, Twit ter and the likes have all captured our interest and have become the hot topic in digital communications. Furthermore, institutions are beginning to conduct social experiments on their .edu. Whether we're using these to ols for recruitment, retention, brand awareness, or because everyone else is, we need to focus on what works well. In this presentation, we'll loo k at what it takes to setup a measurement strategy, the tools available t o track social media efforts and how to gauge the success (or failure) of your social media efforts.
DTSTART;TZID=America/Chicago:20111025T133000 DTEND;TZID=America/Chicago:20111025T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:29ddf92c-f4c4-4938-9c17-8dc885df921d@highedweb.org SUMMARY:The *!#* site is down! Again!? (TPR11) DESCRIPTION:At any web conference, there are always presentations honing i n on how to communicate with your desired audience. But the best built si te becomes useless when the platform it runs on is down. I'll talk about the things you can do to provide a web platform in the cloud experience without platform in the cloud expenses. X-ALT-DESC;FMTTYPE=text/html:At any web conference, there are always presentations honing in on how to c ommunicate with your desired audience. But the best built site becomes us eless when the platform it runs on is down. I'll talk about the things y ou can do to provide a web platform in the cloud experience without platf orm in the cloud expenses.
DTSTART;TZID=America/Chicago:20111025T133000 DTEND;TZID=America/Chicago:20111025T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2b06b4ba-8178-4122-8634-89a331515c4e@highedweb.org SUMMARY:The Status of Web Accessibility in Higher Education to People with Disabilities (APS11) DESCRIPTION:Web accessibility is an increasing problem in higher education , but little data is available on actual implementation of web accessibil ity policies. This presentation will give some light to the types of web accessibility problems faced by universities by analyzing over 23,000 we b pages at over 180 universities home pages, admissions pages and Liberal Arts Sciences pages. The analysis focuses on key accessibility indicato rs including page titling, use of headers to provide document structure, labeling form controls, alt text for images and header markup for tables identified as data tables. The results show that web accessibility conti nues to be a major problem. Most institutions have policies on web acces sibility but very few institutions actually implement programs and assign administrative responsibilities to insure compliance through auditing ac cessibility. The data from this study shows that most higher education w eb sites still lack basic accessibility features. Even ALT text for imag es, often the poster child for web accessibility, was only fully implemen ted on 62% of pages. Forms control labeling was the most troubling with less than 30% of pages with form controls having proper labels for all th e form controls on the page. In general only about 50% of pages used bes t practices for titling web pages and properly nested heading elements to help students understand what web page they were on. Of the few pages w ith data tables almost all did not provide all the information needed for accessibility. The only bright light was that most universities seem to be moving away from using tables for the layout of content, with 77% of pages passing the table nesting rule. Developers need to learn more abou t the accessibility of their web resources in order to develop web access ibility management plans for their institutions. Accessibility has to be treated in a similar way as security, as a necessary and import part of making web resources accessible and usable to all students, including tho se with disabilities. The Illinois Functional Accessibility Evaluator (F AE) is a free tool that can be used to effectively measure and guide web developers in creating highly accessible web resources that comply with W CAG 2.0 and Section 508 requirements. Data on web accessibility is the f irst step in raising the awareness of IT professionals to take away the p lausible deniability of not knowing the accessibility of their web resour ces. X-ALT-DESC;FMTTYPE=text/html:We b accessibility is an increasing problem in higher education, but little data is available on actual implementation of web accessibility policies. This presentation will give some light to the types of web accessibilit y problems faced by universities by analyzing over 23,000 web pages at ov er 180 universities home pages, admissions pages and Liberal Arts Science s pages. The analysis focuses on key accessibility indicators including page titling, use of headers to provide document structure, labeling form controls, alt text for images and header markup for tables identified as data tables. The results show that web accessibility continues to be a major problem. Most institutions have policies on web accessibility but very few institutions actually implement programs and assign administrati ve responsibilities to insure compliance through auditing accessibility. The data from this study shows that most higher education web sites stil l lack basic accessibility features. Even ALT text for images, often the poster child for web accessibility, was only fully implemented on 62% of pages. Forms control labeling was the most troubling with less than 30% of pages with form controls having proper labels for all the form contro ls on the page. In general only about 50% of pages used best practices f or titling web pages and properly nested heading elements to help student s understand what web page they were on. Of the few pages with data tabl es almost all did not provide all the information needed for accessibilit y. The only bright light was that most universities seem to be moving aw ay from using tables for the layout of content, with 77% of pages passing the table nesting rule. Developers need to learn more about the accessi bility of their web resources in order to develop web accessibility manag ement plans for their institutions. Accessibility has to be treated in a similar way as security, as a necessary and import part of making web re sources accessible and usable to all students, including those with disab ilities. The Illinois Functional Accessibility Evaluator (FAE) is a free tool that can be used to effectively measure and guide web developers in creating highly accessible web resources that comply with WCAG 2.0 and S ection 508 requirements. Data on web accessibility is the first step in raising the awareness of IT professionals to take away the plausible deni ability of not knowing the accessibility of their web resources.
DTSTART;TZID=America/Chicago:20111025T133000 DTEND;TZID=America/Chicago:20111025T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:21fef387-008a-4999-ab6e-5f9bf159eeab@highedweb.org SUMMARY:Refreshment Break, sponsored by Deque DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=America/Chicago:20111025T141500 DTEND;TZID=America/Chicago:20111025T144500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a38c0b3e-cf0d-42b7-8716-9a9d6977c0e2@highedweb.org SUMMARY:In the Shadow of the Colossi: Alumni online communities in the age of Facebook and LinkedIn (SOC12) DESCRIPTION:Your alumni online community can't compete with Facebook for s ocial conversations, and it can?t compete with LinkedIn for career connec tions - so don't even try. It can, however, provide tools and information that alumni cannot find anywhere else. Find out how to combine the benef its of your proprietary network with the major social media outlets to cr eate a one stop toolkit to help your alumni do what they want to do quick ly and easily. Unlike admissions, where the demographic is largely homoge nous in terms of age and technological aptitude, alumni span many differe nt generations and a wide spectrum of comfort levels with technology and preferences for media consumption. It is a real challenge to successfully leverage the right online tools for the right alumni sub-audience while keeping everything under one cohesive brand. I hope my experience at SUNY Geneseo as manager of the U-Knight launch project and ongoing role as on line community manager can help others who are undertaking such projects. I?ll speak about the approach I took to U-Knight and what progress and s tumbling blocks have been encountered along the way. Specifically this pr esentation will be useful for those working with: - Harris Connect, iModu les, and other online alumni directory software - Alumni relations websit es - Facebook, twitter, and LinkedIn pages that are targeted towards alum ni audiences X-ALT-DESC;FMTTYPE=text/html:Yo ur alumni online community can't compete with Facebook for social convers ations, and it can?t compete with LinkedIn for career connections - so do n't even try. It can, however, provide tools and information that alumni cannot find anywhere else. Find out how to combine the benefits of your p roprietary network with the major social media outlets to create a one st op toolkit to help your alumni do what they want to do quickly and easily . Unlike admissions, where the demographic is largely homogenous in terms of age and technological aptitude, alumni span many different generation s and a wide spectrum of comfort levels with technology and preferences f or media consumption. It is a real challenge to successfully leverage the right online tools for the right alumni sub-audience while keeping every thing under one cohesive brand. I hope my experience at SUNY Geneseo as m anager of the U-Knight launch project and ongoing role as online communit y manager can help others who are undertaking such projects. I?ll speak a bout the approach I took to U-Knight and what progress and stumbling bloc ks have been encountered along the way. Specifically this presentation wi ll be useful for those working with: - Harris Connect, iModules, and othe r online alumni directory software - Alumni relations websites - Facebook , twitter, and LinkedIn pages that are targeted towards alumni audiences< /p> DTSTART;TZID=America/Chicago:20111025T144500 DTEND;TZID=America/Chicago:20111025T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6af71cdd-f000-4833-906f-67a4bf2f6b2c@highedweb.org SUMMARY:Make Quality Content Count with Web Analytics (TNT12) DESCRIPTION:Instinct and gut feelings are nice, but numbers are better. An alysis and measurement are the ?so what?? of content strategy, demonstrat ing content value. With these elements, you can quantitatively evaluate c ontent quality, including the efficacy of communications, usability, SEO, branding, and user experience design. Web analytics is an essential part of this process: it identifies how users interact with your web content. It informs content audits, analysis, and governance. But you won?t find these insights through mere dashboard metrics. Better insights and smart er decisions depend on context?and that?s where analytics can help. An an alytics strategy puts data in context. Without context, your data is mean ingless.This session will discuss how you can develop an analytics strate gy with methods for assessing content quality. Understand how to define u seful, contextually relevant metrics and KPIs that support your content s trategy and governance plan; evaluate content types and delivery channels ; measure conversions and engagement; identify influence and reach; and e nable content owners to adapt to evolving website and user goals.Don?t ju st go with your gut: create and maintain content that proves to be effect ive. X-ALT-DESC;FMTTYPE=text/html:
In stinct and gut feelings are nice, but numbers are better. Analysis and me asurement are the ?so what?? of content strategy, demonstrating content v alue. With these elements, you can quantitatively evaluate content qualit y, including the efficacy of communications, usability, SEO, branding, an d user experience design. Web analytics is an essential part of this proc ess: it identifies how users interact with your web content. It informs c ontent audits, analysis, and governance. But you won?t find these insight s through mere dashboard metrics. Better insights and smarter decisions depend on context?and that?s where analytics can help. An analytics strat egy puts data in context. Without context, your data is meaningless.
< p>This session will discuss how you can develop an analytics strategy wit h methods for assessing content quality. Understand how to define useful, contextually relevant metrics and KPIs that support your content strateg y and governance plan; evaluate content types and delivery channels; meas ure conversions and engagement; identify influence and reach; and enable content owners to adapt to evolving website and user goals.Don?t j ust go with your gut: create and maintain content that proves to be effective.
DTSTART;TZID=America/Chicago:20111025T144500 DTEND;TZID=America/Chicago:20111025T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:49d320a9-3b94-44e2-b63c-d4df55c31085@highedweb.org SUMMARY:Management and technical issues in migrating a LAMP hosting enviro nment and its sites (TPR12) DESCRIPTION:At Princeton University the Office of Information Technology r ecently completed a project that replaced our old home-grown LAMP web hos ting service and its 238 sites with a new LAMP hosting service using the cPanel web hosting environment. This talk will cover the highlights of t his large project: - the project methodology we used and how the team wa s structured; - how our architecture sub-team chose a replacement produ ct; - our customer communications strategy, and how we got 145 customer s not under our direct control to migrate their own sites according to ou r schedule; - some technical specifics concerning the cPanel hosting s etup we are using; - the challenges we faced in creating customer sites in cPanel; - the issues and seeming incompatibilities we encountered a s in-production web applications were migrated to a fundamentally differe nt technological environment, and the steps we took to overcome these pro blems. X-ALT-DESC;FMTTYPE=text/html:At Princeton University the Office of Information Technology recently compl eted a project that replaced our old home-grown LAMP web hosting service and its 238 sites with a new LAMP hosting service using the cPanel web ho sting environment. This talk will cover the highlights of this large pro ject: - the project methodology we used and how the team was structured; - how our architecture sub-team chose a replacement product; - our c ustomer communications strategy, and how we got 145 customers not under o ur direct control to migrate their own sites according to our schedule; - some technical specifics concerning the cPanel hosting setup we are u sing; - the challenges we faced in creating customer sites in cPanel; - the issues and seeming incompatibilities we encountered as in-producti on web applications were migrated to a fundamentally different technologi cal environment, and the steps we took to overcome these problems.
DTSTART;TZID=America/Chicago:20111025T144500 DTEND;TZID=America/Chicago:20111025T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:9836ac57-ad5c-4bd5-b68f-f0f364140289@highedweb.org SUMMARY:One Calendar to Rule Them All (APS12) DESCRIPTION:Do you know what's happening on your campus today? If you don' t, can you easily find out? Until recently, anyone curious about what was happening at the College of William & Mary would have answered "no" to b oth of these questions. We'll share with you how we successfully created an integrated events calendar for the William & Mary community to includ e: - why it was important to have our campus events accessible in one place - what kinds of events are included - how we decided to build i t, style it and integrate it into other systems - our strategy for gett ing the campus to buy into it and use it - how we measure its success X-ALT-DESC;FMTTYPE=text/html:Do you know what's happening on your campus today? If you don't, can you ea sily find out? Until recently, anyone curious about what was happening at the College of William & Mary would have answered "no" to both of th ese questions. We'll share with you how we successfully created an integ rated events calendar for the William & Mary community to include: - why it was important to have our campus events accessible in one place - what kinds of events are included - how we decided to build it, st yle it and integrate it into other systems - our strategy for getting t he campus to buy into it and use it - how we measure its success
DTSTART;TZID=America/Chicago:20111025T144500 DTEND;TZID=America/Chicago:20111025T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b56c6764-03d3-409f-9b2a-3e2f9e157775@highedweb.org SUMMARY:What Colleges Can Learn From The Insane Clown Posse (MMP12) DESCRIPTION:It sounds crazy, right? What could respectable institutions o f higher education possibly learn from a controversial rap group comprise d of high school dropouts dressed up in clown makeup? Well, love them or hate them, the Insane Clown Posse make millions each year by applying ba sic marketing and branding techniques that any college would be wise to a vail themselves of. This presentation shows you how. I'll discuss concept s like finding your uniqueness, owning your identity, creating an experie nce and community building, and then showing real world examples of how c olleges have applied these concepts to build their brands. It doesn't ma tter if you love them, hate them, or won't let your kids listen to them - you can't ignore the power of the lessons they've taught us. If you do, they are just laughing all the way to the bank. And no, you (probably) won't be forced to listen to their music :-) X-ALT-DESC;FMTTYPE=text/html:It sounds crazy, right? What could respectable institutions of higher educ ation possibly learn from a controversial rap group comprised of high sch ool dropouts dressed up in clown makeup? Well, love them or hate them, t he Insane Clown Posse make millions each year by applying basic marketing and branding techniques that any college would be wise to avail themselv es of. This presentation shows you how. I'll discuss concepts like findin g your uniqueness, owning your identity, creating an experience and commu nity building, and then showing real world examples of how colleges have applied these concepts to build their brands. It doesn't matter if you l ove them, hate them, or won't let your kids listen to them - you can't ig nore the power of the lessons they've taught us. If you do, they are just laughing all the way to the bank. And no, you (probably) won't be forc ed to listen to their music :-)
DTSTART;TZID=America/Chicago:20111025T144500 DTEND;TZID=America/Chicago:20111025T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b0cd3aaf-14ba-4e91-a56e-5a63ba4c137d@highedweb.org SUMMARY:Website Content Quality Assurance; the Proactive and Automated Way (COR12) DESCRIPTION:Learn how hundreds of schools are managing the quality of thei r website content when budgets are tight but web presence remains importa nt. Most websites have errors such as broken links, misspellings, and cou ntless accessibility issues. For academic organizations these errors cost more than time and manual labor but also represent a loss in prospective students. Siteimprove prevails with SiteCheck as a cost effective SaaS s olution which checks your website every five days and will automatically email the exact positions of these errors to individual editors. When you r school?s website is in transition or mapping new web initiatives, it is fundamental to know what lives on your site and where it is located. . S iteInventory, a unique component to SiteCheck, is a rolling site audit th at includes all; documents, email addresses, phone numbers, media files, expose social security numbers, java script, and more to provide unmatche d accuracy. Go live with your new site with SiteCheck ensuring your stand ards are met; protect your investment. We look forward to providing you a tour! X-ALT-DESC;FMTTYPE=text/html:Learn how hundreds of schools are managing the quality of their website content when budgets are tight but web presence remains important .
Most websites have errors such as broken links, missp ellings, and countless accessibility issues. For academic organizations t hese errors cost more than time and manual labor but also represent a los s in prospective students. Siteimprove prevails with SiteCheck as a cost effective SaaS solution which checks your website every five days and wil l automatically email the exact positions of these errors to individual e ditors.
When your school?s website is in transition or mapping new web initiatives, it is fundamental to know what lives on your site and where it is located. . SiteInventory, a unique component to Sit eCheck, is a rolling site audit that includes all; documents, email addre sses, phone numbers, media files, expose social security numbers, java sc ript, and more to provide unmatched accuracy. Go live with your new site with SiteCheck ensuring your standards are met; protect your investment.< /p>
We look forward to providing you a tour!
DTSTART;TZID=America/Chicago:20111025T144500 DTEND;TZID=America/Chicago:20111025T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:abce39b1-a1ec-4970-adb2-eb66048c1619@highedweb.org SUMMARY:A Brief Trip Through Content Strategy () DESCRIPTION:In 2009, the University at Buffalo School of Medicine and Biom edical Sciences, along with University Communications and IT, embarked on a multi-year project to change how we "do" our websites. Instead of the usual new coat of paint, this project re-examined all assumptions and pra ctices from the very start. Employing practices from Kelly Goto's "Web R eDesign 2.0: Workflow that Works", Indi Young's "Mental Models: Aligning Design Strategy with Human Behavior", Kristina Halvorson's "Content Strat egy for the Web" and other best practices, we designed new websites with information architectures and content strategies that align with our audi ence's mental model-identified tasks. In producing the actual sites, we i mplemented Halvorson's practices to build out the content. Page tables, i n particular, proved invaluable to writers and content experts in keeping content aligned with audience tasks. As a result of this project, the S chool of Medicine and Biomedical Sciences employs content strategy on a d aily basis in the ongoing development and migration of existing sites. T his presentation will trace the development of a web page through the ent ire process, from content audit to production. The role of stakeholder in terviews, best practice review, a business case, mental models, wireframi ng, usability, information architecture, content strategy steps along the way will be included. X-ALT-DESC;FMTTYPE=text/html:
In 2009, the University at Buffalo School of Medicine and Biomedical Scienc es, along with University Communications and IT, embarked on a multi-year project to change how we "do" our websites. Instead of the usual new coa t of paint, this project re-examined all assumptions and practices from t he very start. Employing practices from Kelly Goto's "Web ReDesign 2.0: Workflow that Works", Indi Young's "Mental Models: Aligning Design Strate gy with Human Behavior", Kristina Halvorson's "Content Strategy for the W eb" and other best practices, we designed new websites with information a rchitectures and content strategies that align with our audience's mental model-identified tasks. In producing the actual sites, we implemented Ha lvorson's practices to build out the content. Page tables, in particular, proved invaluable to writers and content experts in keeping content alig ned with audience tasks. As a result of this project, the School of Medi cine and Biomedical Sciences employs content strategy on a daily basis in the ongoing development and migration of existing sites. This presentat ion will trace the development of a web page through the entire process, from content audit to production. The role of stakeholder interviews, bes t practice review, a business case, mental models, wireframing, usability , information architecture, content strategy steps along the way will be included.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:01c22744-b416-4759-b4d8-aa32636f6d0e@highedweb.org SUMMARY:An Integrated Database System: New Connections CRM Case Study () DESCRIPTION:As a national program of the Robert Wood Johnson Foundation, N ew Connections provides funding, mentoring, and career development to div erse junior and mid-career researchers in health and healthcare. Faced with multiple databases (web and non-web based) and a network of 1000+ me mbers, the New Connections national program office (NPO) turned to Micros oft Dynamics CRM. Working with a certified Microsoft partner, Axonom Inc. , New Connections customized the ?out-of-the-box? version of Microsoft Dy namics CRM into an integrated platform that allows the program to efficie ntly and effectively: ? Track grantees and network members ? Communicate with grantees, network members, and speakers/presenters ? Create a case management system ? Manage events X-ALT-DESC;FMTTYPE=text/html:As a national program of the Robert Wood Johnson Foundation, New Connection s provides funding, mentoring, and career development to diverse junior a nd mid-career researchers in health and healthcare. Faced with multiple databases (web and non-web based) and a network of 1000+ members, the Ne w Connections national program office (NPO) turned to Microsoft Dynamics CRM. Working with a certified Microsoft partner, Axonom Inc., New Connect ions customized the ?out-of-the-box? version of Microsoft Dynamics CRM in to an integrated platform that allows the program to efficiently and effe ctively: ? Track grantees and network members ? Communicate with grantee s, network members, and speakers/presenters ? Create a case management sy stem ? Manage events
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6d841504-0648-4b0f-8b4e-bb58eef9f86e@highedweb.org SUMMARY:Baseline Web Accessibility Report - Why am I doing this? () DESCRIPTION:Where do you turn when faced with building strategy and identi fying the direction for your campus Web Accessibility projects? Start wit h a study of your campus web presence to build a Baseline Report. This i s your "go-to" tool for assessing various stages of accessibility health, for working with university administration and campus departments, and w eb development teams to successfully navigate resistance and issues imped ing rapid remediation. Use your baseline study to identify high-risk web sites and to assist with building your strategic plans to improve and ult imately achieve full compliance with Section 508 Guidelines of the Rehabi litation Act of 1973, as amended (29 U.S.C. 794d) in 1998 to the Rehabili tation Act. Samples of reports, including research methodology and approa ch to creating a baseline will be highlighted. X-ALT-DESC;FMTTYPE=text/html:Wh ere do you turn when faced with building strategy and identifying the dir ection for your campus Web Accessibility projects? Start with a study of your campus web presence to build a Baseline Report. This is your "go-to " tool for assessing various stages of accessibility health, for working with university administration and campus departments, and web developmen t teams to successfully navigate resistance and issues impeding rapid rem ediation. Use your baseline study to identify high-risk web sites and to assist with building your strategic plans to improve and ultimately achie ve full compliance with Section 508 Guidelines of the Rehabilitation Act of 1973, as amended (29 U.S.C. 794d) in 1998 to the Rehabilitation Act. S amples of reports, including research methodology and approach to creatin g a baseline will be highlighted.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cd2b8e5f-9a47-4b91-9688-8e6d265e5621@highedweb.org SUMMARY:Choose Trust Over Control - Great Sites Come from Happy People () DESCRIPTION:A web site in an academic environment is a project in constant production with stakeholders that range from front-desk staff to the Dea n. How do you move gracefully across layers of leadership to design and m anage college websites in order to present a new and cohesive web experie nce to your students and the public? Learn what the College of Education and Human Development at the University of Minnesota did to make this a s uccess. After giving the web team the autonomy to do the work a peer-grou p was developed that included existing staff in each unit. With people wo rking collaboratively, traditionally tricky issues such as implementing n ew software, political buy-in for new visual designs and setting prioriti es are now implemented with ease. This two-person presentation features college web ?middle-manager? Jeff Abuzzahab and department communicator A manda Brown who will share the benefits of trust and how the peer-group o f web editors works together across two cities in their college. With ov er three years of success with this model, Amanda and Jeff will touch on the success of having autonomy to build sites to the trends of the web fi rst and the institution last, the job satisfaction and engagement that re sults from this trust and the enhanced skills in communication and techno logy that are gained. And it all started a few years ago when senior man agement chose trust over control. X-ALT-DESC;FMTTYPE=text/html:A web site in an academic environment is a project in constant production w ith stakeholders that range from front-desk staff to the Dean. How do you move gracefully across layers of leadership to design and manage college websites in order to present a new and cohesive web experience to your s tudents and the public? Learn what the College of Education and Human Dev elopment at the University of Minnesota did to make this a success. After giving the web team the autonomy to do the work a peer-group was develop ed that included existing staff in each unit. With people working collabo ratively, traditionally tricky issues such as implementing new software, political buy-in for new visual designs and setting priorities are now im plemented with ease. This two-person presentation features college web ? middle-manager? Jeff Abuzzahab and department communicator Amanda Brown w ho will share the benefits of trust and how the peer-group of web editors works together across two cities in their college. With over three year s of success with this model, Amanda and Jeff will touch on the success o f having autonomy to build sites to the trends of the web first and the i nstitution last, the job satisfaction and engagement that results from th is trust and the enhanced skills in communication and technology that are gained. And it all started a few years ago when senior management chose trust over control.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7954bb20-d304-4239-a357-74ba602ce7fe@highedweb.org SUMMARY:Crowdsourcing Governance: If you let the community build it, it'll work (better) () DESCRIPTION:Managing the Web in a post-secondary environment is often anal ogous to herding cats. Well, what would happen if you give a cat a wiki? Truly wonderful, really surprising things. The University of Ottawa, li ke many other universities, has a fairly de-centralized Web governance wi th a core corporate Web team, a core IT team and multiple other Web teams /coordinators/webmestres/webmasters (we also work in two languages: Frenc h and English). At uOttawa, we call that "everyone else", the "Web Unive rsity community" and that community is passionate, proactive and engaged. When the question of "Should we have a universal Web CMS and what shou ld it be?", we put the question to the Web community and through working groups and collaborative sessions, and Wiki-ing and Basecamp-ing and PPT- ing, they gave senior management the answer. University of Ottawa Web Di rector of Communications Nichole McGill tells a tale of how to harness th e eagerness and wisdom of a community with Web 2.0 collaborative tools, h ow to continue to keep them engaged, and how your Web community can show "the management" what the path of the future is and where it leads. Let your community lead you. When you give a cat a wiki, you might just get a Web roadmap out of it. X-ALT-DESC;FMTTYPE=text/html:Ma naging the Web in a post-secondary environment is often analogous to herd ing cats. Well, what would happen if you give a cat a wiki? Truly wonder ful, really surprising things. The University of Ottawa, like many other universities, has a fairly de-centralized Web governance with a core cor porate Web team, a core IT team and multiple other Web teams/coordinators /webmestres/webmasters (we also work in two languages: French and English ). At uOttawa, we call that "everyone else", the "Web University communi ty" and that community is passionate, proactive and engaged. When the q uestion of "Should we have a universal Web CMS and what should it be?", w e put the question to the Web community and through working groups and co llaborative sessions, and Wiki-ing and Basecamp-ing and PPT-ing, they gav e senior management the answer. University of Ottawa Web Director of Com munications Nichole McGill tells a tale of how to harness the eagerness a nd wisdom of a community with Web 2.0 collaborative tools, how to continu e to keep them engaged, and how your Web community can show "the manageme nt" what the path of the future is and where it leads. Let your communi ty lead you. When you give a cat a wiki, you might just get a Web roadma p out of it.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6affc0d8-971c-4fe7-99ba-bc967da53664@highedweb.org SUMMARY:Facebook Insights & Creating a Custom Social Media Strategy () DESCRIPTION:This poster will describe how Gettysburg College uses the data provided by Facebook Insights, along with other available data, to creat e a Facebook strategy tailored to our audience. Over the past year, Getty sburg College has tried a few different methods of posting to Facebook in an effort to find a pattern or strategy that would work for our audience . Using data analysis on Facebook Insights from June 2010 through May 20 11, I hope to find what does and what does not work on Facebook, and use that information to engage more successfully with our fans. I will look a t variables such as time, day of the week, type of post, inclusion of pho tos or videos, and more, and then determine if significant relationships exist between those variables different measures of engagement on Faceboo k (likes, comments, feedback, impressions, etc.). X-ALT-DESC;FMTTYPE=text/html:Th is poster will describe how Gettysburg College uses the data provided by Facebook Insights, along with other available data, to create a Facebook strategy tailored to our audience. Over the past year, Gettysburg College has tried a few different methods of posting to Facebook in an effort to find a pattern or strategy that would work for our audience. Using data analysis on Facebook Insights from June 2010 through May 2011, I hope to find what does and what does not work on Facebook, and use that informat ion to engage more successfully with our fans. I will look at variables s uch as time, day of the week, type of post, inclusion of photos or videos , and more, and then determine if significant relationships exist between those variables different measures of engagement on Facebook (likes, com ments, feedback, impressions, etc.).
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:3a7280dd-183b-42e2-9f94-f7053282cf53@highedweb.org SUMMARY:Flick of the Switch: Turning on the LAMP in Just 30 Minutes () DESCRIPTION:In this session I will demonstrate how to get a LAMP (Linux, A pache, MySQL, PHP) server up and running in just 30 minutes. This setup w ill include how to enable the mod_rewrite Apache module so servers can ma ke use of friendly URL directives in .htaccess files. This session will f ocus on starting LAMP on a Debian core Linux distribution (namely Ubuntu) . I mean, c'mon, who doesn't love command-line? X-ALT-DESC;FMTTYPE=text/html:In this session I will demonstrate how to get a LAMP (Linux, Apache, MySQL, PHP) server up and running in just 30 minutes. This setup will include h ow to enable the mod_rewrite Apache module so servers can make use of fri endly URL directives in .htaccess files. This session will focus on start ing LAMP on a Debian core Linux distribution (namely Ubuntu). I mean, c'm on, who doesn't love command-line?
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e3712750-2d64-4bcf-b294-537cc19a7d81@highedweb.org SUMMARY:Form Vs. Function: Should That Be a WordPress Theme Function or a WordPress Plugin? () DESCRIPTION:Because WordPress is such a flexible platform, it?s extremely easy to add features through many different avenues. Just because you can , though, doesn?t necessarily mean you should.This session briefly explor es the difference between the functions.php file in a WordPress theme; a regular WordPress plugin; and a WordPress ?Must-Use? plugin before laying out some guidelines to help determine which avenue should be taken when adding a new feature to a WordPress installation. X-ALT-DESC;FMTTYPE=text/html:Be cause WordPress is such a flexible platform, it?s extremely easy to add f eatures through many different avenues. Just because you can, though, doe sn?t necessarily mean you should.
This session briefly explores the difference between the functions.php file in a WordPress theme; a regula r WordPress plugin; and a WordPress ?Must-Use? plugin before laying out s ome guidelines to help determine which avenue should be taken when adding a new feature to a WordPress installation.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:3650b2ca-4716-4427-a572-fc2a8445d358@highedweb.org SUMMARY:Getting Started with HTML5 () DESCRIPTION:Are you a front-end developer, template coder, or HTML/CSS joc key who is wondering whether it is time to start designing and building i n HTML, or how to convert your existing (X)HTML sites? This session will introduce you to this still-evolving standard. We'll run through some of the new tags, the browser-compatibility issues, and strategies on how to structure, re-structure, or re-think your content for HTML5. And we'll th row in a little HTML5 video and -- what the heck -- some mobile Web techn iques as well. A note: this session will NOT cover CSS3. We will also not cover the canvas tag, because frankly I don't understand that one at all. X-ALT-DESC;FMTTYPE=text/html:Ar e you a front-end developer, template coder, or HTML/CSS jockey who is wo ndering whether it is time to start designing and building in HTML, or ho w to convert your existing (X)HTML sites? This session will introduce you to this still-evolving standard. We'll run through some of the new tags, the browser-compatibility issues, and strategies on how to structure, re -structure, or re-think your content for HTML5. And we'll throw in a litt le HTML5 video and -- what the heck -- some mobile Web techniques as well . A note: this session will NOT cover CSS3. We will also not cover the ca nvas tag, because frankly I don't understand that one at all.
< /html> DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a70ae11b-428c-47ab-94e3-38458ff8a2ed@highedweb.org SUMMARY:Giving Prospective Students the Feel and Flavor of Your Campus: Vi deo Style () DESCRIPTION:As the cost of travel rises both domestically and abroad, the importance of introducing your school via the internet soars. We will loo k at the differences in videos targeting domestic and international stude nts, what types of things to include in each and how to use these videos to generate traffic to your social media initiative and ultimately, your admissions pool. X-ALT-DESC;FMTTYPE=text/html:As the cost of travel rises both domestically and abroad, the importance of introducing your school via the internet soars. We will look at the diff erences in videos targeting domestic and international students, what typ es of things to include in each and how to use these videos to generate t raffic to your social media initiative and ultimately, your admissions po ol.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b56163ce-896f-4aab-a424-a203ab39c5ec@highedweb.org SUMMARY:If You Don't Play, You Can't Win: What High Ed Web Can Learn from Games () DESCRIPTION:From the early dice games of ancient Greece to modern geo-loca tion games and Angry Birds: games have long been part of human history. N o matter the situation or environment, the urge to play crosses all bound aries ? and that urge is growing. More than 174 million Americans are gam ers, and the average young person in the United States will spend ten tho usand hours gaming by the age of 21. This presentation explores the quali ties of the gaming mechanics that drive us ? the common elements of moder n gaming, the ways that gaming makes life better and fills a need in mode rn life ? and how our websites can apply those qualities to meet student needs and achieve institutional goals, all while creating community, comm unicating key stories and messages, and having fun. X-ALT-DESC;FMTTYPE=text/html:Fr om the early dice games of ancient Greece to modern geo-location games an d Angry Birds: games have long been part of human history. No matter the situation or environment, the urge to play crosses all boundaries ? and t hat urge is growing. More than 174 million Americans are gamers, and the average young person in the United States will spend ten thousand hours g aming by the age of 21. This presentation explores the qualities of the g aming mechanics that drive us ? the common elements of modern gaming, the ways that gaming makes life better and fills a need in modern life ? and how our websites can apply those qualities to meet student needs and ach ieve institutional goals, all while creating community, communicating key stories and messages, and having fun.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:26aee6c5-5d84-4c6c-814f-beeb3085300a@highedweb.org SUMMARY:Integrating Foursquare University on Your Campus () DESCRIPTION:Looking for new ways to generate buzz across campus? A well-c onnected campus can make a huge difference in the perceptions of prospect ive students, incoming freshmen, alumni and visitors. Western Kentucky University recently partnered with Foursquare University to officially c laim campus venues on Foursquare and create a presence where campus const ituents can check in, unlock specials, share tips and more. From a manag erial perspective, departments such as Housing and Residence Life, Campus Dining Services, Athletics and Retail establishments such as the campus bookstore have all joined in the excitement toward this new way to reach out to students and to get them to engage one another while on "The Hill. " Foursquare University offers many benefits to colleges and universit ies, ongoing, personal one-on-one service and support being one of the mo st notable. WKU soft-launched the service across campus in the spring of 2011, but a campus-wide launch in the Fall of 2011 will begin the year with integration of Foursquare activities during WKU's week-long freshme n orientation events. This Poster Presentation will tell you a bit about how WKU connected with Foursquare, how we prepared for the service; our launch marketing plan and results since the beginning of the fall semeste r. X-ALT-DESC;FMTTYPE=text/html:Lo oking for new ways to generate buzz across campus? A well-connected camp us can make a huge difference in the perceptions of prospective students, incoming freshmen, alumni and visitors. Western Kentucky University r ecently partnered with Foursquare University to officially claim campus v enues on Foursquare and create a presence where campus constituents can c heck in, unlock specials, share tips and more. From a managerial perspec tive, departments such as Housing and Residence Life, Campus Dining Servi ces, Athletics and Retail establishments such as the campus bookstore hav e all joined in the excitement toward this new way to reach out to studen ts and to get them to engage one another while on "The Hill." Foursqua re University offers many benefits to colleges and universities, ongoing, personal one-on-one service and support being one of the most notable. WKU soft-launched the service across campus in the spring of 2011, but a campus-wide launch in the Fall of 2011 will begin the year with integra tion of Foursquare activities during WKU's week-long freshmen orientation events. This Poster Presentation will tell you a bit about how WKU conn ected with Foursquare, how we prepared for the service; our launch market ing plan and results since the beginning of the fall semester.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:13056e8a-b585-4fb1-ba53-3890407af644@highedweb.org SUMMARY:Localist at Cornell: Social Calendaring () DESCRIPTION:Cornell University recently upgraded its central events calend ar from an ancient PHP / MySQL system to one operated by Localist. This presentation covers Cornell's experience with this young company as well as the new product's most interesting aspects: integrating events and cal endaring with Facebook, Twitter, Google Maps, and E-Mail, as well as thei r Trending Events list. X-ALT-DESC;FMTTYPE=text/html:Co rnell University recently upgraded its central events calendar from an an cient PHP / MySQL system to one operated by Localist. This presentation covers Cornell's experience with this young company as well as the new pr oduct's most interesting aspects: integrating events and calendaring with Facebook, Twitter, Google Maps, and E-Mail, as well as their Trending Ev ents list.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:11d9c681-9384-411a-9c56-d8b533420118@highedweb.org SUMMARY:Lowering the barriers for content contributors: Can you email? () DESCRIPTION:This poster will describe how Gettysburg College is using a po sterous blog to feed content to academic department webpages and social m edia. The blog format also creates an instantly accessible archive. With posterous, users can submit posts via email. Within the academic departme nts, faculty can forward news to one one blog and job opportunities to an other, all via email. Within minutes, these are featured on their webpage and facebook pages. Behind the scenes, the rss feed from the posterous b log is run through feedburner, where it is possible to create an html cod e snippet to put on the webpages. Posterous has built-in features that al low you to push to Facebook, twitter and other social media. You can also use one of the Facebook rss apps to push to facebook if needed. X-ALT-DESC;FMTTYPE=text/html:Th is poster will describe how Gettysburg College is using a posterous blog to feed content to academic department webpages and social media. The blo g format also creates an instantly accessible archive. With posterous, us ers can submit posts via email. Within the academic departments, faculty can forward news to one one blog and job opportunities to another, all vi a email. Within minutes, these are featured on their webpage and facebook pages. Behind the scenes, the rss feed from the posterous blog is run th rough feedburner, where it is possible to create an html code snippet to put on the webpages. Posterous has built-in features that allow you to pu sh to Facebook, twitter and other social media. You can also use one of t he Facebook rss apps to push to facebook if needed.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4b218142-a5ae-4e5c-a7ca-cd9752810bec@highedweb.org SUMMARY:Mapping Campus with Google Map Maker () DESCRIPTION:Google opened up the U.S. map for editing in Google Map Maker in April. At that time, the Maps data for St. John Fisher College was inc omplete and often incorrect. We seized the opportunity to correct the dat a on the map, add buildings, walking paths, and parking lots, and remove roads that didn?t exist. Now we are better able to leverage Google Maps t o solve map related issues on our website & campus visitors can easily na vigate campus using Google Maps on their mobile devices. This poster pres entation will share lessons learned, strategies for getting your edits ap proved when your satellite imagery is out of date, and share some best pr actices and ideas from the Google Geo Users Summit. X-ALT-DESC;FMTTYPE=text/html:Go ogle opened up the U.S. map for editing in Google Map Maker in April. At that time, the Maps data for St. John Fisher College was incomplete and o ften incorrect. We seized the opportunity to correct the data on the map, add buildings, walking paths, and parking lots, and remove roads that di dn?t exist. Now we are better able to leverage Google Maps to solve map r elated issues on our website & campus visitors can easily navigate ca mpus using Google Maps on their mobile devices. This poster presentation will share lessons learned, strategies for getting your edits approved wh en your satellite imagery is out of date, and share some best practices a nd ideas from the Google Geo Users Summit.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:62ec4040-3e0c-43cb-bf15-4d60906851b4@highedweb.org SUMMARY:Meetups and Videos and Deals, Oh My! Mounting Your Campus Celebr ation, Facebook-Style () DESCRIPTION:Every college and university puts on hundreds of events, celeb rations and awareness-raising campaigns in a given year. Whether sponsore d by a department within the institution, a student group, or the univers ity itself, it can be challenging to get people to show up to events, not to mention expensive to run them. Enter social networking. Tools such a s Facebook, YouTube and Foursquare provide an alternative, allowing you t o mount hybrid events that are inexpensive and interactive, without sacri ficing impact. In the spring of 2011, the University of Texas at San A ntonio Libraries ran a week-long Facebook campaign to celebrate National Library Week. Blending virtual activities with physical ones, the UTSA Li braries created a campus buzz with a slate of events intended to raise aw areness of the libraries? services among current students, faculty and st aff. Features of our campaign included a Facebook Check-in Deal, a vid eo quiz using YouTube annotations, and posting ?secret passwords? in Face book to entice students to attend meetups in the library. The campaign re sulted in a 40% increase in our Facebook ?likes,? strong turnout at our i n-person events, and abundant positive feedback on our Facebook page. Jo in us for this session to learn all the details on how we mounted our Fac ebook campaign, and walk away with ideas on how you can launch your own s ocial media celebration on your campus. X-ALT-DESC;FMTTYPE=text/html:Ev ery college and university puts on hundreds of events, celebrations and a wareness-raising campaigns in a given year. Whether sponsored by a depart ment within the institution, a student group, or the university itself, i t can be challenging to get people to show up to events, not to mention e xpensive to run them. Enter social networking. Tools such as Facebook, Y ouTube and Foursquare provide an alternative, allowing you to mount hybri d events that are inexpensive and interactive, without sacrificing impact . In the spring of 2011, the University of Texas at San Antonio Librar ies ran a week-long Facebook campaign to celebrate National Library Week. Blending virtual activities with physical ones, the UTSA Libraries creat ed a campus buzz with a slate of events intended to raise awareness of th e libraries? services among current students, faculty and staff. Featu res of our campaign included a Facebook Check-in Deal, a video quiz using YouTube annotations, and posting ?secret passwords? in Facebook to entic e students to attend meetups in the library. The campaign resulted in a 4 0% increase in our Facebook ?likes,? strong turnout at our in-person even ts, and abundant positive feedback on our Facebook page. Join us for thi s session to learn all the details on how we mounted our Facebook campaig n, and walk away with ideas on how you can launch your own social media c elebration on your campus.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6925aad4-209f-4a85-93bf-02a618b86277@highedweb.org SUMMARY:NYU's Virtual Computer Lab: Finding the Sweet Spots () DESCRIPTION:In Fall 2010, New York University launched a virtual computer lab (VCL) pilot program. During the year long pilot, lessons were learne d that helped inform the final production environment. This poster sessi on will present the lessons learned and the sweet spots found during the pilot. Lessons learned will include key technical decisions (e.g.: all vi rtual environment versus a mixed virtual / physical environment) as well as policy and student-experience decisions (e.g.: how long is an applicat ion idle before the session automatically terminates). Deeper discussion will be driven by participants, and participants will get to test out th e VCL. X-ALT-DESC;FMTTYPE=text/html:In Fall 2010, New York University launched a virtual computer lab (VCL) pil ot program. During the year long pilot, lessons were learned that helped inform the final production environment. This poster session will prese nt the lessons learned and the sweet spots found during the pilot. Lesson s learned will include key technical decisions (e.g.: all virtual environ ment versus a mixed virtual / physical environment) as well as policy and student-experience decisions (e.g.: how long is an application idle befo re the session automatically terminates). Deeper discussion will be driv en by participants, and participants will get to test out the VCL.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f9ace97b-f5fb-43dc-8066-8138a5cb50f8@highedweb.org SUMMARY:Office-hours: Moving beyond four walls () DESCRIPTION:The performance of office hours provides one of the few opport unities for students to interact with a faculty member on a one-on-one ba sis. Office-hours provide the stage for students to seek clarification o n class material, seek assistance on assignments, and to generally intera ct with the instructor in a more personal fashion. Many students, howeve r, find attending office hours to be a challenge due to scheduling confli cts. By offering the opportunity for faculty members to hold video-chat office hours, we can provide students and faculty with an alternative to physically attending office hours. While there are alternatives to devel oping an in-house solution, such as Skype, developing a homegrown product provides several advantages. First, students can use their own accounts. Instead of having to create yet another account for a student to manage, students can use his/her existing school accounts. Next, faculty members do not have to manage who is allowed to access the video-office hours. B y using existing course-management system, such as Blackboard, we can all ow only students in a specified course to contact their instructor. Fina lly, by developing an in-house solution, we can provide customization to meet the needs of the faculty and students. This presentation seeks to demonstrate one in-house solution and opens a forum for discussing extend ing the product. X-ALT-DESC;FMTTYPE=text/html:Th e performance of office hours provides one of the few opportunities for s tudents to interact with a faculty member on a one-on-one basis. Office- hours provide the stage for students to seek clarification on class mater ial, seek assistance on assignments, and to generally interact with the i nstructor in a more personal fashion. Many students, however, find atten ding office hours to be a challenge due to scheduling conflicts. By offe ring the opportunity for faculty members to hold video-chat office hours, we can provide students and faculty with an alternative to physically at tending office hours. While there are alternatives to developing an in-h ouse solution, such as Skype, developing a homegrown product provides sev eral advantages. First, students can use their own accounts. Instead of h aving to create yet another account for a student to manage, students can use his/her existing school accounts. Next, faculty members do not have to manage who is allowed to access the video-office hours. By using exist ing course-management system, such as Blackboard, we can allow only stude nts in a specified course to contact their instructor. Finally, by devel oping an in-house solution, we can provide customization to meet the need s of the faculty and students. This presentation seeks to demonstrate o ne in-house solution and opens a forum for discussing extending the prod uct.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2dfc133a-86df-4753-9261-271023778c38@highedweb.org SUMMARY:PloneEdu () DESCRIPTION:Plone is a powerful, flexible web CMS in use by hundreds of ed ucational institutions worldwide, including Penn State, Nazareth College, University of North Carolina, and Harvard. In many cases, Plone has repl aced products such as SharePoint, Drupal, WordPress, Ektron, or Cascade f or intranets, public websites, and systems for document management, digit al asset management, and knowledge management. In this poster presentati on, gain an overview of Plone from IT, Marketing, and User perspectives, and learn how Plone can make all of these stakeholders happy. Learn about the vibrant PloneEdu Community, see some examples of how Nazareth Colleg e has rolled out Plone-powered websites institution-wide, and get thinkin g about ways to incorporate this tool into your web presence. X-ALT-DESC;FMTTYPE=text/html:Pl one is a powerful, flexible web CMS in use by hundreds of educational ins titutions worldwide, including Penn State, Nazareth College, University o f North Carolina, and Harvard. In many cases, Plone has replaced products such as SharePoint, Drupal, WordPress, Ektron, or Cascade for intranets, public websites, and systems for document management, digital asset mana gement, and knowledge management. In this poster presentation, gain an o verview of Plone from IT, Marketing, and User perspectives, and learn how Plone can make all of these stakeholders happy. Learn about the vibrant PloneEdu Community, see some examples of how Nazareth College has rolled out Plone-powered websites institution-wide, and get thinking about ways to incorporate this tool into your web presence.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:daa8d023-558e-4d21-94e4-0db6bb94cd48@highedweb.org SUMMARY:Pragmatic Preparedness for Emergency Notification () DESCRIPTION:In an emergency situation the web's potential as a communicati on tool is undiminished. But you don't have to wait for a crisis to provi de a good place on the web for crisis communication. There are simple ste ps that you can take in advance to save you time if the need arises. I'll show you how to use your existing tools to prepare to communicate urgent messages on your websites. X-ALT-DESC;FMTTYPE=text/html:In an emergency situation the web's potential as a communication tool is un diminished. But you don't have to wait for a crisis to provide a good pla ce on the web for crisis communication. There are simple steps that you c an take in advance to save you time if the need arises. I'll show you how to use your existing tools to prepare to communicate urgent messages on your websites.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b07fe9d9-9500-4d8f-ac3b-14c83dff28e2@highedweb.org SUMMARY:QR codes - why you need them in your social media strategy () DESCRIPTION:QR codes are 2D barcodes that can be read by using a mobile de vice camera. Allowing the encryption of URLs in the codes, the process ca n add a digital and/or online layer to any physical object, connecting it to the web. There are many types of 2D barcodes, being the QRCodes and Datamatrix the most popular formats. It is possible to encrypt many kinds of data into them: texts, contact information and URLs. Since the mobile tags are simple inexpensive printed tags that can be placed in virtually any physical object or person, added to the fact that the cell phones wi th cameras have become a very popular and pervasive device, the use of QR codes can be said as one of the easiest and simplest ways of creating mi xed realities and one of the ways of contributing to the internet of thin gs. In other words, Mobile Tags work like physical links to the web, allo wing so that virtually anything can be part of an expanded mixed reality environment. The presentation will introduce the main concepts related to 2D barcodes and then explore how use them in innovative ways in any univ ersity to leverage social media strategies. Real cases examples and a gui deline on how to create and read the 2D barcodes will also be presented. X-ALT-DESC;FMTTYPE=text/html:QR codes are 2D barcodes that can be read by using a mobile device camera. Allowing the encryption of URLs in the codes, the process can add a digit al and/or online layer to any physical object, connecting it to the web. There are many types of 2D barcodes, being the QRCodes and Datamatrix th e most popular formats. It is possible to encrypt many kinds of data into them: texts, contact information and URLs. Since the mobile tags are sim ple inexpensive printed tags that can be placed in virtually any physical object or person, added to the fact that the cell phones with cameras ha ve become a very popular and pervasive device, the use of QRcodes can be said as one of the easiest and simplest ways of creating mixed realities and one of the ways of contributing to the internet of things. In other words, Mobile Tags work like physical links to the web, allowing so that virtually anything can be part of an expanded mixed reality environment. The presentation will introduce the main concepts related to 2D barcodes and then explore how use them in innovative ways in any university to lev erage social media strategies. Real cases examples and a guideline on how to create and read the 2D barcodes will also be presented.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2223a426-bb8f-4f6d-83c7-8e721b3dcbf2@highedweb.org SUMMARY:QR Codes: The Missing Link () DESCRIPTION:A case study about how Emory University experimented with and decided to implement QR codes as a missing link that can connect print ma terials to social, web and mobile. Specific applications of how Emory has applied QR codes to undergraduate student recruitment, promotion of Emor y Mobile, and other selected campaigns. Will cover strategy and implemen tation specifics. X-ALT-DESC;FMTTYPE=text/html:A case study about how Emory University experimented with and decided to im plement QR codes as a missing link that can connect print materials to so cial, web and mobile. Specific applications of how Emory has applied QR c odes to undergraduate student recruitment, promotion of Emory Mobile, and other selected campaigns. Will cover strategy and implementation specif ics.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:353c6b9d-fb99-4951-be86-227152a96b47@highedweb.org SUMMARY:Redesigning Your Redesign () DESCRIPTION:Your institution has paid a gazillion dollars to a consulting firm and hundreds of committee hours battling away at your redesign. What happens after it goes live? You quickly discover that, even with the bes t intentions, planning, and execution in the world, things need changed. Less than six months after the launch of a major redesign, my team found ourselves making major adjustments including an overhaul of our homepage , new social media strategies, and back-end structure changes. With one y ear?s worth of analytics as ammunition and a consulting firm that no long er existed, we were blessed with the freedom to re-work our own redesign in-house to great results. From the invisible to the unmissable, we re-to oled and re-worked creating something that was ?more us?. Not only did we end up with an improved website, we increased our team?s confidence and peer-respect as a go-to office on campus. X-ALT-DESC;FMTTYPE=text/html:Yo ur institution has paid a gazillion dollars to a consulting firm and hund reds of committee hours battling away at your redesign. What happens afte r it goes live? You quickly discover that, even with the best intentions, planning, and execution in the world, things need changed. Less than si x months after the launch of a major redesign, my team found ourselves ma king major adjustments including an overhaul of our homepage, new social media strategies, and back-end structure changes. With one year?s worth o f analytics as ammunition and a consulting firm that no longer existed, w e were blessed with the freedom to re-work our own redesign in-house to g reat results. From the invisible to the unmissable, we re-tooled and re-w orked creating something that was ?more us?. Not only did we end up with an improved website, we increased our team?s confidence and peer-respect as a go-to office on campus.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f271a58d-e5a1-4b94-902b-2cd6f67c1ff5@highedweb.org SUMMARY:Telling Stories or Selling Experiences? Crowdsourcing Great Conten t With A Personal Touch () DESCRIPTION:Everyone loves a good story. Great stories traverse demographi c, psychographic and sometimes even geographic boundaries to bring people closer together. Stories connect people to each other and break down ba rriers. What do you do at a cocktail party? Tell a story. When you get together with family that you haven?t seen in a year? You tell stories. When you write a greeting card? Send an email? You talk about things tha t connect you to each other, things that others relate to. Stories make great content. When it comes to marketing, each time a piece of content is created its intended for a group, but decisions are ultimately made by individuals. Content that is most effective reaches a broad group, yet s till hits on a personal level. Stories are an effective mode of marketing communication higher education should capitalize on through crowdsourcin g and the web. Gathering personal stories from the audience will build tr ust as it fosters involvement from anyone, anywhere and anytime. Let?s f ace it, higher education is a huge life decision, one that often comes wi th a large price tag. In this highly competitive arena, colleges and univ ersities should consider the power of a story a great asset to marketing initiatives. Selling experiences isn?t going to cut it anymore. It?s time to get personal. This presentation will examine different ways to gathe r stories, platforms for presenting stories, how to best promote stories and where to find great personal content from students, faculty, parents, alumni, staff and more. The session will also showcase examples of great storytelling in higher education marketing and basic elements of what ma kes a good story. X-ALT-DESC;FMTTYPE=text/html:Ev eryone loves a good story. Great stories traverse demographic, psychograp hic and sometimes even geographic boundaries to bring people closer toget her. Stories connect people to each other and break down barriers. Wha t do you do at a cocktail party? Tell a story. When you get together wit h family that you haven?t seen in a year? You tell stories. When you writ e a greeting card? Send an email? You talk about things that connect you to each other, things that others relate to. Stories make great content . When it comes to marketing, each time a piece of content is created it s intended for a group, but decisions are ultimately made by individuals. Content that is most effective reaches a broad group, yet still hits on a personal level. Stories are an effective mode of marketing communicatio n higher education should capitalize on through crowdsourcing and the web . Gathering personal stories from the audience will build trust as it fos ters involvement from anyone, anywhere and anytime. Let?s face it, highe r education is a huge life decision, one that often comes with a large pr ice tag. In this highly competitive arena, colleges and universities shou ld consider the power of a story a great asset to marketing initiatives. Selling experiences isn?t going to cut it anymore. It?s time to get perso nal. This presentation will examine different ways to gather stories, pl atforms for presenting stories, how to best promote stories and where to find great personal content from students, faculty, parents, alumni, staf f and more. The session will also showcase examples of great storytelling in higher education marketing and basic elements of what makes a good st ory.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:5129c251-1638-47df-b141-237da607eb5e@highedweb.org SUMMARY:Thank *You* () DESCRIPTION:Biggest. "Thank you" card. EVER. #MBteamS Provide brief back story of the Mercedes Benz Tweet Race. Go over the odds of winning (read : follower counts, Maxim models, mommy bloggers, etc.) How a community c ame together to help charity and two social media douchebags. What we le arned on the road. +/- of the social web. X-ALT-DESC;FMTTYPE=text/html:Bi ggest. "Thank you" card. EVER. #MBteamS Provide brief back story of the Mercedes Benz Tweet Race. Go over the odds of winning (read: follower co unts, Maxim models, mommy bloggers, etc.) How a community came together to help charity and two social media douchebags. What we learned on the road. +/- of the social web.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:47429537-b95b-4134-a7e9-80632aade5c0@highedweb.org SUMMARY:The "Digital" College Quad () DESCRIPTION:Topic: How higher education institutions can effectively work with local media web sites College and university web sites are constantl y struggling with a lack of resources to get top-shelf Web applications a nd features on their sites. In these economic times, budgets are tight, t echnical resources stretched, and the staffing may not be in place to ide ntify and evaluate good Web products that would bring your site to the ne xt level. The result is classic private-sector envy - and the prospects o f catching up look dim. But you can change that. Ronald Agrella, editor o f The Boston Globe's Boston.com (the largest regional site in the country ), and former director of Web communications at the University of Massach usetts, offers some simple tips on how you can catapult your Web site fro m drab to fab. Like it or not, your Web audience is demanding more from y ou today than ever before - but this doesn't mean you need to pour tens o f thousands of dollars into your Web operation. Learn how to: - Work with media partners and other sites to expand content on your site - Utilize your staff and students to help develop new Web and mobile applications, and content. - Identify the latest technologies - many of which are low i n cost - that can give you the biggest return for your Web operation - Ge t some basic tips on what to look for in a CMS, redesign company, and soc ial media strategy Ronald can also discuss the successful partnerships be tween Boston.com?s hyper-local network of community sites, ?Your Town,? a nd Boston University, Northeastern University and Emerson College. Studen t journalists are providing these communities with even more content and news than ever before, while their education is enriched with this valuab le experience of reporting. Opportunities for partnerships like this exis t in every small college town and major city across the country, and Rona ld can discuss how the model is working at Boston.com and what more can b e done in the future. X-ALT-DESC;FMTTYPE=text/html:To pic: How higher education institutions can effectively work with local me dia web sites College and university web sites are constantly struggling with a lack of resources to get top-shelf Web applications and features o n their sites. In these economic times, budgets are tight, technical reso urces stretched, and the staffing may not be in place to identify and eva luate good Web products that would bring your site to the next level. The result is classic private-sector envy - and the prospects of catching up look dim. But you can change that. Ronald Agrella, editor of The Boston Globe's Boston.com (the largest regional site in the country), and former director of Web communications at the University of Massachusetts, offer s some simple tips on how you can catapult your Web site from drab to fab . Like it or not, your Web audience is demanding more from you today than ever before - but this doesn't mean you need to pour tens of thousands o f dollars into your Web operation. Learn how to: - Work with media partne rs and other sites to expand content on your site - Utilize your staff an d students to help develop new Web and mobile applications, and content. - Identify the latest technologies - many of which are low in cost - that can give you the biggest return for your Web operation - Get some basic tips on what to look for in a CMS, redesign company, and social media str ategy Ronald can also discuss the successful partnerships between Boston. com?s hyper-local network of community sites, ?Your Town,? and Boston Uni versity, Northeastern University and Emerson College. Student journalists are providing these communities with even more content and news than eve r before, while their education is enriched with this valuable experience of reporting. Opportunities for partnerships like this exist in every sm all college town and major city across the country, and Ronald can discus s how the model is working at Boston.com and what more can be done in the future.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:93cf8b20-0d7f-4ff8-b694-64f7ae32af06@highedweb.org SUMMARY:The Best and the Brightest - Targeting Communications Design for A ccepted Students () DESCRIPTION:The project is about conversations, stripped down and without glossy campus shots that places our best and brightest upperclassmen in a stark clean setting that avoids the marketing hype and gets right to cor e storytelling. Outcome driven; the production is supported by cheeky ima ges shot through the lens of a 22 year-old photographer. The photo settin gs are amusing and serious and the music is changeable according to the m ood of the viewer. Viewers can share and post to social networking hooks and the entire project is largely produced in-house with technical suppor t from the team that created our Campus Tour. The best part... extremel y focused and granular analytic codes that track individual sessions and overall use. Each "major" has it's own URL doorway. What this means is th at if you are a Biology Major, your are launched in the Biology story, an d if you are an Global Business Major, your entry into the project is thr ough your own path. There are 25 "doors" into this project and code track s the entire trip through the project. This builds a virtually exclusive launch point for the experience. Also, parents have a unique URL launch t hat enables us to track parent usage. The access points are always throug h direct email personalized and from the accepted student cohort. This pr oject is emailed at a time when the decisions are being made - and is not otherwise available thus boosting the viewing since it can not be reache d via stealth decision making. The proof for us is the fact that average time on site bests 6:00 minutes -Engaging for sure, but valuable when be coming familiar with the people and stories of Suffolk University. This project was produced, directed, designed and edited in-house with a talen ted communications team. We recently were awarded a Gold Medal as part of the Twenty-Sixth Annual Educational Advertising Awards, sponsored by Hig her Education Marketing Report. X-ALT-DESC;FMTTYPE=text/html:Th e project is about conversations, stripped down and without glossy campus shots that places our best and brightest upperclassmen in a stark clean setting that avoids the marketing hype and gets right to core storytellin g. Outcome driven; the production is supported by cheeky images shot thro ugh the lens of a 22 year-old photographer. The photo settings are amusin g and serious and the music is changeable according to the mood of the vi ewer. Viewers can share and post to social networking hooks and the entir e project is largely produced in-house with technical support from the te am that created our Campus Tour. The best part... extremely focused and granular analytic codes that track individual sessions and overall use. Each "major" has it's own URL doorway. What this means is that if you are a Biology Major, your are launched in the Biology story, and if you are an Global Business Major, your entry into the project is through your own path. There are 25 "doors" into this project and code tracks the entire trip through the project. This builds a virtually exclusive launch point for the experience. Also, parents have a unique URL launch that enables u s to track parent usage. The access points are always through direct emai l personalized and from the accepted student cohort. This project is emai led at a time when the decisions are being made - and is not otherwise av ailable thus boosting the viewing since it can not be reached via stealth decision making. The proof for us is the fact that average time on site bests 6:00 minutes -Engaging for sure, but valuable when becoming famili ar with the people and stories of Suffolk University. This project was p roduced, directed, designed and edited in-house with a talented communica tions team. We recently were awarded a Gold Medal as part of the Twenty-S ixth Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:98cc3e96-4922-4484-a401-8f8ca0bc0c10@highedweb.org SUMMARY:uoMobile: Enhancing the University Experience with Mobile Technolo gy () DESCRIPTION:Capturing the attention of prospective and current students re quires meeting them where they are, which increasingly means delivering c ampus services through the iPhone, Android, and other smartphones. The Un iversity of Ottawa, a 36,000-student bilingual university, has addressed this challenge by implementing a comprehensive mobile portal, uoMobile. U sing the infrastructure established for the full uoMobile site, the unive rsity developed an additional mobile site allowing prospective students t o learn more about the university through mobile-enhanced experiences (vi deo, slideshow, contest entry). Pairing this recruiting technology with t he university's CRM system allowed uOttawa to connect with prospective st udents using the newest and most relatable technology available. X-ALT-DESC;FMTTYPE=text/html:Ca pturing the attention of prospective and current students requires meetin g them where they are, which increasingly means delivering campus service s through the iPhone, Android, and other smartphones. The University of O ttawa, a 36,000-student bilingual university, has addressed this challeng e by implementing a comprehensive mobile portal, uoMobile. Using the infr astructure established for the full uoMobile site, the university develop ed an additional mobile site allowing prospective students to learn more about the university through mobile-enhanced experiences (video, slidesho w, contest entry). Pairing this recruiting technology with the university 's CRM system allowed uOttawa to connect with prospective students using the newest and most relatable technology available.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:5e266695-487e-4dae-bd3d-c7ee798adb00@highedweb.org SUMMARY:Usability of Graduate School Websites From a Student’s Perspective () DESCRIPTION:This project focused on the review of graduate school websites ? specifically physics programs (both experimental and theoretical). A c omparative analysis of features was undertaken? such as if the graduate program pages have a consistent look and navigation, if the site prints, width of the site, and the navigation terms and methodology. I have a sam ple of 30 schools that range in various types of physics programs, from s chools like the University of Iowa to Harvard. After looking at each site independently, each site will be compared based on what works and what d oesn?t for a graduate school site from the view of a prospective student. X-ALT-DESC;FMTTYPE=text/html:Th is project focused on the review of graduate school websites ? specifical ly physics programs (both experimental and theoretical). A comparative an alysis of features was undertaken? such as if the graduate program pages have a consistent look and navigation, if the site prints, width of the site, and the navigation terms and methodology. I have a sample of 30 sch ools that range in various types of physics programs, from schools like t he University of Iowa to Harvard. After looking at each site independentl y, each site will be compared based on what works and what doesn?t for a graduate school site from the view of a prospective student.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7cd92303-32dc-446d-a2fa-deb094f69b75@highedweb.org SUMMARY:Versatility on the Cheap: Wordpress to the Rescue () DESCRIPTION:The answer will be easy for some. In our particular case, thi s was quite a riddle to solve. While we can publish urgent notices throu gh our CMS, it takes at least an hour for a publish to go through, way to o long for any notice to be effective. What could we possibly come up wi th on such short notice, that wouldn?t require spending a lot of money? After a short time the answer dawned on me: Wordpress. In our case we se t up a simple Wordpress installation on a virtual server running Windows 2008 R2. With Microsoft?s new Web Platform Installer, Wordpress can be i nstalled and ready to set up in 5 to 10 minutes. Why Wordpress other tha n it?s free and easy to setup? In many cases someone other than the tech nical staff, most likely the PR and Marketing department, will be respons ible for coordinating and creating the emergency message for the website. With Wordpress, anyone with the proper credentials can log in and post the information they need from wherever they may be, either by smartphone or computer. For some, just having a link to an emergency page may be e nough. In our case, once the information is posted by PR and Marketing, someone from the technical side of the house will then click a checkbox i n IIS on the two production website servers to redirect all requests in t he tccd.edu domain to our emergency site, emergency.tccd.edu. With budge t cuts affecting most all of education, it is always important to have so lutions on hand that can be executed with reasonable ease and at a low co st. Again, this is the beauty of Wordpress. Not only is it our choice fo r our emergency site, but a separate installation is our social hub for a ll faculty and staff. This social hub not only allows for faculty and st aff to have their personal blogs, but they can post podcasts and other ma terials for their students. While the students don?t have the ability to login to the site, they have the ability to see all the material posted, as well as interact through comments, etc. with the faculty and their cl assmates. If you?re looking for a one stop shop that can be managed by t he smallest of staffs with the smallest of budgets for any use you choose , Wordpress can rescue YOU! This presentation will go over the versatili ty and many uses of Wordpress, pros and cons to using Wordpress, some tec hnical aspects with Wordpress and IIS7, Windows Server 2008 R2, virtual s ervers, and WebPlatformInstaller X-ALT-DESC;FMTTYPE=text/html:Th e answer will be easy for some. In our particular case, this was quite a riddle to solve. While we can publish urgent notices through our CMS, i t takes at least an hour for a publish to go through, way too long for an y notice to be effective. What could we possibly come up with on such sh ort notice, that wouldn?t require spending a lot of money? After a short time the answer dawned on me: Wordpress. In our case we set up a simple Wordpress installation on a virtual server running Windows 2008 R2. Wit h Microsoft?s new Web Platform Installer, Wordpress can be installed and ready to set up in 5 to 10 minutes. Why Wordpress other than it?s free a nd easy to setup? In many cases someone other than the technical staff, most likely the PR and Marketing department, will be responsible for coor dinating and creating the emergency message for the website. With Wordpr ess, anyone with the proper credentials can log in and post the informati on they need from wherever they may be, either by smartphone or computer. For some, just having a link to an emergency page may be enough. In ou r case, once the information is posted by PR and Marketing, someone from the technical side of the house will then click a checkbox in IIS on the two production website servers to redirect all requests in the tccd.edu d omain to our emergency site, emergency.tccd.edu. With budget cuts affect ing most all of education, it is always important to have solutions on ha nd that can be executed with reasonable ease and at a low cost. Again, t his is the beauty of Wordpress. Not only is it our choice for our emergen cy site, but a separate installation is our social hub for all faculty an d staff. This social hub not only allows for faculty and staff to have t heir personal blogs, but they can post podcasts and other materials for t heir students. While the students don?t have the ability to login to the site, they have the ability to see all the material posted, as well as i nteract through comments, etc. with the faculty and their classmates. If you?re looking for a one stop shop that can be managed by the smallest o f staffs with the smallest of budgets for any use you choose, Wordpress c an rescue YOU! This presentation will go over the versatility and many u ses of Wordpress, pros and cons to using Wordpress, some technical aspect s with Wordpress and IIS7, Windows Server 2008 R2, virtual servers, and W ebPlatformInstaller
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2b16e734-4579-4cd9-a0ee-bd60c52578d7@highedweb.org SUMMARY:What an MBA taught me about User Experience () DESCRIPTION:When you think of interaction design you immediately think of human resource best practices, right? If you hear the word usability, you r mind gravitates toward cost management, of course. And if confronted wi th the phrase content strategy you go directly to your understanding of o rganizational structure theory. Obviously- you just earned an MBA. The f ields of web design, information architecture, user experience, etc. have matured over the last decade and the language that's used by its practit ioners is increasingly the language of business. Learn what a newly minte d MBA, who has deep roots in creating and building web experiences, has l earned about the commonalities and advantages a business degree has besto wed on his outlook, approach and vision for the web. X-ALT-DESC;FMTTYPE=text/html:Wh en you think of interaction design you immediately think of human resourc e best practices, right? If you hear the word usability, your mind gravit ates toward cost management, of course. And if confronted with the phrase content strategy you go directly to your understanding of organizational structure theory. Obviously- you just earned an MBA. The fields of web design, information architecture, user experience, etc. have matured over the last decade and the language that's used by its practitioners is inc reasingly the language of business. Learn what a newly minted MBA, who ha s deep roots in creating and building web experiences, has learned about the commonalities and advantages a business degree has bestowed on his ou tlook, approach and vision for the web.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2387129a-768c-402b-a9df-5dd0879eca94@highedweb.org SUMMARY:What do you mean there is no web strategy? () DESCRIPTION:You inherited a website that was last redesigned in 2002. Your ADA policy is nonexistent. Your social media guidelines have never been shared. You have no video footage of campus. There's no mobile strategy a nd the web strategy is "hire someone who can figure this out." Hey ... th at's you! Now what? Starting from scratch in 2011 means covering a lot o f ground just to catch up. And it means covering that ground FAST. Whethe r you are starting from scorched earth or just fell a little behind, lear n how to bring your university's web presence up to speed -- and maybe ev en figure out ways to get ahead. X-ALT-DESC;FMTTYPE=text/html:Yo u inherited a website that was last redesigned in 2002. Your ADA policy i s nonexistent. Your social media guidelines have never been shared. You h ave no video footage of campus. There's no mobile strategy and the web st rategy is "hire someone who can figure this out." Hey ... that's you! Now what? Starting from scratch in 2011 means covering a lot of ground just to catch up. And it means covering that ground FAST. Whether you are sta rting from scorched earth or just fell a little behind, learn how to brin g your university's web presence up to speed -- and maybe even figure out ways to get ahead.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:d055ecd3-f64c-4324-8786-c54ac5b239e9@highedweb.org SUMMARY:When "m." is NOT an Option () DESCRIPTION:We all know by now that our institution should have a mobile p ortal that lives separate from our homepage, but what do you do for the s mall department and school sites that can neither afford a mobile specifi c site, or simply don't need one? In this track we'll be discussing a va riety of techniques to present these smaller sites in a mobile-friendly f ormat. Topics will include: ? Thinking mobile during the IA and design s tages ? Semantic markup that presents well in multiple formats (what html 5 elements you should be using now) ? Using @media queries and javascript to present a custom experience to a wide variety of devices ? Techniques for keeping download sizes small ? Progressive enhancement X-ALT-DESC;FMTTYPE=text/html:We all know by now that our institution should have a mobile portal that li ves separate from our homepage, but what do you do for the small departme nt and school sites that can neither afford a mobile specific site, or si mply don't need one? In this track we'll be discussing a variety of tech niques to present these smaller sites in a mobile-friendly format. Topic s will include: ? Thinking mobile during the IA and design stages ? Seman tic markup that presents well in multiple formats (what html5 elements yo u should be using now) ? Using @media queries and javascript to present a custom experience to a wide variety of devices ? Techniques for keeping download sizes small ? Progressive enhancement
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fe1d5ec1-4693-465b-84ea-45228998769b@highedweb.org SUMMARY:You can't buy love, but you can buy access () DESCRIPTION:The buck stops at procurement. Vendors of information technol ogy will pay attention to web and application accessibility when it is an enforced requirement of the procurement process. Does this mean that t he procurement office must become accessibility experts? Can we rely on the VPAT? Knowbility worked with the California State University System in the development of their Accessible Technology Initiative (ATI). Tog ether we developed standards and processes to ensure that procurement off icers had the tools they needed to meet mandates and include all students and faculty. We propose a session through which we will share practica l tools of policy development, RFP language, vetting processes, scoring r ubrics, and more. X-ALT-DESC;FMTTYPE=text/html:Th e buck stops at procurement. Vendors of information technology will pay attention to web and application accessibility when it is an enforced req uirement of the procurement process. Does this mean that the procuremen t office must become accessibility experts? Can we rely on the VPAT? K nowbility worked with the California State University System in the devel opment of their Accessible Technology Initiative (ATI). Together we deve loped standards and processes to ensure that procurement officers had the tools they needed to meet mandates and include all students and faculty. We propose a session through which we will share practical tools of po licy development, RFP language, vetting processes, scoring rubrics, and m ore.
DTSTART;TZID=America/Chicago:20111025T153000 DTEND;TZID=America/Chicago:20111025T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ebe2bccd-7330-4b00-8fba-0d6508db4970@highedweb.org SUMMARY:Excursion at The HighBall, sponsored by Jadu DESCRIPTION:Resplendent in full retro d?cor, the HighBall is the best dine r (and more) this side of 1960. Featuring bowling, themed karaoke rooms, skee ball, a ballroom and Tex-Mex comfort food/heavy hors d?oeuvres. X-ALT-DESC;FMTTYPE=text/html:Re splendent in full retro d?cor, the HighBall is the best diner (and more) this side of 1960. Featuring bowling, themed karaoke rooms, skee ball, a ballroom and Tex-Mex comfort food/heavy hors d?oeuvres.
DTSTART;TZID=America/Chicago:20111025T183000 DTEND;TZID=America/Chicago:20111025T213000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:c89b1fd6-6796-457a-8b68-8f7d968411ad@highedweb.org SUMMARY:Breakfast DESCRIPTION:Breakfast X-ALT-DESC;FMTTYPE=text/html:Br eakfast
DTSTART;TZID=America/Chicago:20111026T080000 DTEND;TZID=America/Chicago:20111026T090000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8516b4dd-be5b-4e88-bffb-b94acf95a8ba@highedweb.org SUMMARY:Best of Track Awards DESCRIPTION:Best of Track Awards X-ALT-DESC;FMTTYPE=text/html:Be st of Track Awards
DTSTART;TZID=America/Chicago:20111026T081500 DTEND;TZID=America/Chicago:20111026T084500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:48b946d4-20cb-481e-b377-40b42042b913@highedweb.org SUMMARY:Red Stapler Sessions - The Best of Each Track DESCRIPTION:Red Stapler Sessions - The Best of Each Track X-ALT-DESC;FMTTYPE=text/html:Re d Stapler Sessions - The Best of Each Track
DTSTART;TZID=America/Chicago:20111026T090000 DTEND;TZID=America/Chicago:20111026T094500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:69c2414f-400d-459a-b6ec-9a316574aed6@highedweb.org SUMMARY:Refreshment Break DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=America/Chicago:20111026T094500 DTEND;TZID=America/Chicago:20111026T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4401552a-fc60-463c-8963-3825941fee21@highedweb.org SUMMARY:Red Stapler Sessions - The Best of Each Track DESCRIPTION:Red Stapler Sessions - The Best of Each Track X-ALT-DESC;FMTTYPE=text/html:Re d Stapler Sessions - The Best of Each Track
DTSTART;TZID=America/Chicago:20111026T101500 DTEND;TZID=America/Chicago:20111026T110000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f8c0af7c-1fcd-4d2b-9024-642b8b014247@highedweb.org SUMMARY:Closing Remarks, Prestige Award, Door Prizes DESCRIPTION:Closing Remarks, Prestige Award, Door Prizes X-ALT-DESC;FMTTYPE=text/html:Closing Remarks, Prestige Award, Door Prizes
DTSTART;TZID=America/Chicago:20111026T111500
DTEND;TZID=America/Chicago:20111026T120000
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X-MICROSOFT-CDO-BUSYSTATUS:BUSY
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UID:d57f8698-908e-4640-8b2e-4d1a73ab7624@highedweb.org
SUMMARY:Closing Lunch
DESCRIPTION:Closing Lunch
X-ALT-DESC;FMTTYPE=text/html:
Cl osing Lunch
DTSTART;TZID=America/Chicago:20111026T120000 DTEND;TZID=America/Chicago:20111026T124500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:19574a7b-5163-4825-80d2-6cbd42fa5520@highedweb.org SUMMARY:Admissions 101 For Web Professionals (WRK7) DESCRIPTION:A college?s website is primarily a tool to recruit prospective students. But do Web professionals really understand the world of admiss ions? According to Noel-Levitz?s E-Expectations 2010 survey of 1,000 coll ege-bound high school students, 92 percent said that they would be ?disap pointed with a school or remove it entirely from their lists if they didn ?t find the information they needed on the school?s website.? Having a gr asp of the big picture and understanding your audience?s needs can be the most powerful tools in your arsenal. This workshop will give you an ove rview of all that you need to know about recruiting students, including t he admissions funnel, demographic trends, the campus visit, recruiting ev ents, tele-counseling, student search, social media, predictive modeling, the role of print, and more. We'll then tie these elements back to your school?s website to see how they apply. X-ALT-DESC;FMTTYPE=text/html:A college?s website is primarily a tool to recruit prospective students. Bu t do Web professionals really understand the world of admissions? Accordi ng to Noel-Levitz?s E-Expectations 2010 survey of 1,000 college-bound hig h school students, 92 percent said that they would be ?disappointed with a school or remove it entirely from their lists if they didn?t find the i nformation they needed on the school?s website.? Having a grasp of the bi g picture and understanding your audience?s needs can be the most powerfu l tools in your arsenal. This workshop will give you an overview of all that you need to know about recruiting students, including the admissions funnel, demographic trends, the campus visit, recruiting events, tele-co unseling, student search, social media, predictive modeling, the role of print, and more. We'll then tie these elements back to your school?s webs ite to see how they apply.
DTSTART;TZID=America/Chicago:20111026T130000 DTEND;TZID=America/Chicago:20111026T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7047fa0e-fd15-48d5-a189-5947f8f8c0af@highedweb.org SUMMARY:Artistic Adventures in Adobe Photoshop (WRK8) DESCRIPTION:Adobe Photoshop is a veritable Swiss Army knife for producing digital media. From editing photography to creating animation, Photoshop is a flexible tool for Web professionals. A follow-up to last year?s su ccessful ?More Photoshop Secrets for the Web? this half-day workshop give s designers the tools for building inventive websites, editing photos, an d producing unique multimedia. This workshop provides step-by-step method s for everything from designing simple graphics to perfecting video foota ge with Photoshop. A few of the topics we will cover: ? Adobe Camera Raw for photo editing ? The benefits and limitations of Smart Objects ? The power of adjustment layers and masks ? Photoshop blend modes and filters, including lens correction and liquify ? Panorama and HDR photography fro m Adobe Bridge ? Animation and video correction tools. This session will not dwell on technical abstractions?instead we?ll explore the power of P hotoshop with simple demonstrations and examples. While helpful to anyone who prepares photos for the Web, this workshop is most relevant to those already familiar with the basic functionality of Adobe Photoshop. X-ALT-DESC;FMTTYPE=text/html:Ad obe Photoshop is a veritable Swiss Army knife for producing digital media . From editing photography to creating animation, Photoshop is a flexibl e tool for Web professionals. A follow-up to last year?s successful ?Mor e Photoshop Secrets for the Web? this half-day workshop gives designers t he tools for building inventive websites, editing photos, and producing u nique multimedia. This workshop provides step-by-step methods for everyth ing from designing simple graphics to perfecting video footage with Photo shop. A few of the topics we will cover: ? Adobe Camera Raw for photo ed iting ? The benefits and limitations of Smart Objects ? The power of adju stment layers and masks ? Photoshop blend modes and filters, including le ns correction and liquify ? Panorama and HDR photography from Adobe Bridg e ? Animation and video correction tools. This session will not dwell on technical abstractions?instead we?ll explore the power of Photoshop with simple demonstrations and examples. While helpful to anyone who prepares photos for the Web, this workshop is most relevant to those already fami liar with the basic functionality of Adobe Photoshop.
DTSTART;TZID=America/Chicago:20111026T130000 DTEND;TZID=America/Chicago:20111026T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6887e7a9-01a2-4d39-8820-d4bbffccdce0@highedweb.org SUMMARY:Going Mobile: Designing iOS, Android, and Web Apps with Standards (WRK9) DESCRIPTION:There?s been a lot of hype about mobile devices since the debu t of the iPhone in 2008, followed by Android and other platforms shortly after. Now that there are thousands of apps being distributed in app stor es, many content providers and Web designers would like to participate in this space. But making apps is really technical and requires a lot of pr ogramming, right? It can... but it doesn?t have to. In this workshop, you'll learn how to design a native mobile app by using HTML, CSS, and Ja vaScript ? and you'll get the code that you'll need to continue working a nd designing your own apps. In the process, you'll learn that your skills as a standards-based Web designer are much more valuable than you may ha ve realized! This workshop will be an expanded version of HighEdWeb 2010 's popular iOS app workshop; it will also cover how to design native Andr oid apps, as well as web apps (for any mobile device), that use similar t echniques. Participants of this workshop need to provide their own Macs and download and install the free Apple iOS SDK prior to the conference t o fully participate in all aspects of the workshop. Note: the iOS SDK is a very large file and should be downloaded and installed prior to the sta rt of the workshop. X-ALT-DESC;FMTTYPE=text/html:Th ere?s been a lot of hype about mobile devices since the debut of the iPho ne in 2008, followed by Android and other platforms shortly after. Now th at there are thousands of apps being distributed in app stores, many cont ent providers and Web designers would like to participate in this space. But making apps is really technical and requires a lot of programming, ri ght? It can... but it doesn?t have to. In this workshop, you'll learn how to design a native mobile app by using HTML, CSS, and JavaScript ? an d you'll get the code that you'll need to continue working and designing your own apps. In the process, you'll learn that your skills as a standar ds-based Web designer are much more valuable than you may have realized! This workshop will be an expanded version of HighEdWeb 2010's popular iO S app workshop; it will also cover how to design native Android apps, as well as web apps (for any mobile device), that use similar techniques. P articipants of this workshop need to provide their own Macs and download and install the free Apple iOS SDK prior to the conference to fully parti cipate in all aspects of the workshop. Note: the iOS SDK is a very la rge file and should be downloaded and installed prior to the start of the workshop.
DTSTART;TZID=America/Chicago:20111026T130000 DTEND;TZID=America/Chicago:20111026T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fa7d225d-2cbb-40a3-bcc0-43259fa693bc@highedweb.org SUMMARY:HTML5 & CSS3 Makeover (WRK10) DESCRIPTION:This workshop is a hands-on walkthrough of practical HTML5 and CSS3 examples found in typical Web projects. Rather than being a tediou sly technical and theoretical overview of the still-under-development HTM L5 and CSS3 specifications from the World Wide Web Consortium, we will fo cuses on what is possible in today?s browsers and what you can put into p ractice the next day. X-ALT-DESC;FMTTYPE=text/html:Th is workshop is a hands-on walkthrough of practical HTML5 and CSS3 example s found in typical Web projects. Rather than being a tediously technical and theoretical overview of the still-under-development HTML5 and CSS3 s pecifications from the World Wide Web Consortium, we will focuses on what is possible in today?s browsers and what you can put into practice the n ext day.
DTSTART;TZID=America/Chicago:20111026T130000 DTEND;TZID=America/Chicago:20111026T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0add1fcd-e2ba-4736-bcd5-426224e93898@highedweb.org SUMMARY:The Conversation Tree: The Art of Social Media Content (WRK11) DESCRIPTION:What?s the secret to creating effective social media content? Does an institution actually create it or leave it up to community member s?or both? Let?s face it: the concept of social media content has many of us baffled. While it?s easy to call social media content a conversation, it?s a conversation that demands tremendous commitment if you?re going t o use it for marketing. It?s also one that takes place in numerous format s and virtual spaces that alter its perception and meaning. Think of it l ike a tree: a sparkable topic, question, or thought starts at the top, an d if it?s managed well, it unfolds into a profusion of branches that nurt ure and grow a community. The successful community manager then is more l ike a horticulturalist than an alpha geek?or perhaps a bit of both?prunin g and shaping your institutional social media conversation into something useful and meaningful. This presentation will explore the nuances of cul tivating a social media conversation that will help you achieve your most important marketing and recruiting goals. X-ALT-DESC;FMTTYPE=text/html:Wh at?s the secret to creating effective social media content? Does an insti tution actually create it or leave it up to community members?or both? Le t?s face it: the concept of social media content has many of us baffled. While it?s easy to call social media content a conversation, it?s a conve rsation that demands tremendous commitment if you?re going to use it for marketing. It?s also one that takes place in numerous formats and virtual spaces that alter its perception and meaning. Think of it like a tree: a sparkable topic, question, or thought starts at the top, and if it?s man aged well, it unfolds into a profusion of branches that nurture and grow a community. The successful community manager then is more like a horticu lturalist than an alpha geek?or perhaps a bit of both?pruning and shaping your institutional social media conversation into something useful and m eaningful. This presentation will explore the nuances of cultivating a so cial media conversation that will help you achieve your most important ma rketing and recruiting goals.
DTSTART;TZID=America/Chicago:20111026T130000 DTEND;TZID=America/Chicago:20111026T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e0241a82-9c27-4e34-8c37-2801c28f46fa@highedweb.org SUMMARY:Web Application Security Boot Camp (WRK12) DESCRIPTION:Unlearn everything you thought you knew about building Web app lications! This highly interactive session will first look at some commo n Web exploits to determine how and why they occur. Then we?ll explore ma ny of the common pitfalls that allow Web applications to be exploited, wi th detailed examples and discussions around best practices to prevent the m. We?ll delve into many aspects of Web application development that mos t books and training courses leave out, such as the proper uses of GET an d POST; the best ways to authenticate users; when, what, where, and how t o validate when it comes to user input; proper database techniques to avo id SQL injections; and system tweaks and third-party libraries that can h elp you make your applications more secure. This session is designed for anyone that does any kind of server-side scripting or Web application de velopment. Most examples will be based on a PHP and Apache environment, b ut the concepts discussed apply to Web applications running on any platfo rm. You will leave with a new way of thinking about the applications you build, allowing you to write better code. X-ALT-DESC;FMTTYPE=text/html:Un learn everything you thought you knew about building Web applications! T his highly interactive session will first look at some common Web exploit s to determine how and why they occur. Then we?ll explore many of the com mon pitfalls that allow Web applications to be exploited, with detailed e xamples and discussions around best practices to prevent them. We?ll del ve into many aspects of Web application development that most books and t raining courses leave out, such as the proper uses of GET and POST; the b est ways to authenticate users; when, what, where, and how to validate wh en it comes to user input; proper database techniques to avoid SQL inject ions; and system tweaks and third-party libraries that can help you make your applications more secure. This session is designed for anyone that does any kind of server-side scripting or Web application development. Mo st examples will be based on a PHP and Apache environment, but the concep ts discussed apply to Web applications running on any platform. You will leave with a new way of thinking about the applications you build, allow ing you to write better code.
DTSTART;TZID=America/Chicago:20111026T130000 DTEND;TZID=America/Chicago:20111026T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT END:VCALENDAR