HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Measuring the Result of the Bright and Shiny

SOC11 Social Media Track

Texas Ballroom, IV - VII


Social media is transforming online communications. Facebook, Google+, Twitter and the likes have all captured our interest and have become the hot topic in digital communications. Furthermore, institutions are beginning to conduct social experiments on their .edu. Whether we're using these tools for recruitment, retention, brand awareness, or because everyone else is, we need to focus on what works well. In this presentation, we'll look at what it takes to setup a measurement strategy, the tools available to track social media efforts and how to gauge the success (or failure) of your social media efforts.