HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

In the Shadow of the Colossi: Alumni online communities in the age of Facebook and LinkedIn

SOC12 Social Media Track

Texas Ballroom, IV - VII


Your alumni online community can't compete with Facebook for social conversations, and it can’t compete with LinkedIn for career connections - so don't even try. It can, however, provide tools and information that alumni cannot find anywhere else. Find out how to combine the benefits of your proprietary network with the major social media outlets to create a one stop toolkit to help your alumni do what they want to do quickly and easily. Unlike admissions, where the demographic is largely homogenous in terms of age and technological aptitude, alumni span many different generations and a wide spectrum of comfort levels with technology and preferences for media consumption. It is a real challenge to successfully leverage the right online tools for the right alumni sub-audience while keeping everything under one cohesive brand. I hope my experience at SUNY Geneseo as manager of the U-Knight launch project and ongoing role as online community manager can help others who are undertaking such projects. I’ll speak about the approach I took to U-Knight and what progress and stumbling blocks have been encountered along the way. Specifically this presentation will be useful for those working with: - Harris Connect, iModules, and other online alumni directory software - Alumni relations websites - Facebook, twitter, and LinkedIn pages that are targeted towards alumni audiences