HighEdWeb Assocation
The Annual Conference for Higher Education Web Professionals, Austin, Texas, October 23-26, 2011

Session Details

Interdependency of Search and Social to Create Engaging Strategies

SOC3 Social Media Track

Texas Ballroom, IV - VII


The human being nature has always been mobile and social. Search is a main part of human behavior, too. However, we have never been able to experience social connection, search and mobile ubiquity in the intensity that the digital technologies and platforms have provided recently. This new scenario is transforming learning, relationships, business and how people communicate and interact. No wonder that a search engine and a social network website are among the top valuable brands today. What is the importance of search, how is it connected to social, and how does it impact higher education today? Is it possible to still maintain marketing or educational strategies without considering that? This presentation will address the roles that digital search, social and content play in marketing strategies and their implications for higher education professionals.