Stories are everywhere. In fact, they should be splattered all over your institution’s website. Covering your printed materials. Playing on video. Getting liked. Getting Tweeted. Before the printing press and even electricity, stories were still shared. The oral nature of stories is much like today’s social media savvy culture – it’s the interesting ones that are passed on to others. In this session, you’ll learn how the age-old art of story-telling can be used to enhance your website content, engage constituents, create calls to action, drive traffic to your website and more. You’ll learn how create memorable stories in multiple ways, and how repurposing your stories allows you to better capitalize on content.