Ready to begin your new campus map project? It's easy to get lost along the way unless you have clear goals in mind from the start. Building a road map designed to improve driving directions around your campus might not help with student recruitment, just as your stylized admissions map might not help students find their classrooms. We'll discuss the needs of several different end users and show how to adapt a map design to suit each of their needs. For example, a 2010 Hobson's study showed that 84% of prospective students consider a campus visit to be one of the most valuable factors in their college decision-making-process. A map aimed at student recruitment should be attractive enough to keep the student's interest while on your website and practical enough to help them find their way around during a campus visit. Other topics to be discussed include gathering map resources, key asset identification, content organization, design mockups, and usability testing.